Future of Sports: Women's Sports

October 16, 2024

About The Event

Women’s sports are breaking attendance and viewership records, and there is no sign of slowing down.

Tune in to a virtual summit discussing women’s sports–the companies investing in them, how female athletes can capitalize on their own brand, media rights opportunities, and more.

This four-part event unpacks how teams, brands, leagues, and properties are shaping the future of women’s sports, fostering innovation, and championing a new era of inclusivity and excellence.

Agenda

Session 1 | 1:05 p.m. ET

Investing in Women

How brands, teams and leagues are pushing for investment in women’s sports, and devoting more of their partnership assets, initiatives, and dollars to support female athletes than ever before—and it's working.

Brianna Babb
Vice President, Brand Strategy
Allied Sports
Leslie Osborne
Former USWNT, Bay FC, Hustle Beauty
Alana Casner
SVP, Athlete Relations
Parity
Carlin Hudson
Senior Director of Strategy
NWSL
Session 2 | 1:35 p.m ET

The Staying Power of the Female Athlete Brand

Spotlighting the brand-building side of women’s sports, how athletes are building strong careers on and off the court, sooner than ever in the past, and what young/collegiate athletes can learn from the experts about creating a personal brand that lasts.

Danielle Smith
VP
The Collective
Kamal Bhandal
VP
Align Technology
Session 3 | 2:05 p.m. ET

Branding Before Graduation

The explosion of NIL (Name, Image, Likeness) deals for student athletes before they go pro has led young women to brand themselves and think about business while still at the amateur level.

Blake Lawrence
Co-founder and President, Collegiate Operations
Opendorse
Stefanie Strack
Founder & CEO
Voice in Sport
Jordan Rogers
Founder & CEO
Perseus Creative
Session 4 | 2:35 p.m. ET

Media Rights and Broadcasting

Dive into the world of media rights deals and broadcasting opportunities for women's sports. How more networks, leagues, and streamers are prioritizing live women's sports and see the opportunity only growing.

Amy Adelbush
Managing Director
Optimum Sports
Scott Debson
Managing Director
Men in Blazers Media Network
David Levy
CEO
Horizon Sports & Experiences
Pam Rappaport
Group Vice President
160over90

Speakers

Zora Stephenson
Moderator
Commentator, NBC Sports
Amy Adelbush
Managing Director
Optimum Sports
Brianna Babb
Vice President, Brand Strategy
Allied Sports
Kamal Bhandal
VP
Align Technology
Alana Casner
SVP, Athlete Relations
SVP, Athlete Relations
Scott Debson
Managing Director
Men in Blazers Media Network
Carlin Hudson
Director of Strategy
NWSL
Blake Lawrence
Co-founder and President, Collegiate Operations
Opendorse
David Levy
CEO
Horizon Sports & Experiences
Leslie Osborne
Former USWNT, Bay FC, Hustle Beauty
Pam Rappaport
Group Vice President
160over90
Jordan Rogers
Founder & CEO
Perseus Creative
Danielle Smith
VP
The Collective
Stefanie Strack
Founder & CEO
Voice in Sport

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