Future of Sports: Women's Sports

October 16, 2024 | 1:05 PM EDT

About The Event

A four-part virtual summit discussing how teams, brands, leagues, and properties are shaping the future of women’s sports, fostering innovation, and championing a new era of inclusivity and excellence.

Agenda

Session 1 | 1:05 p.m. ET

Investing in Women

How brands, teams and leagues are not just pushing for investment in women’s sports, but putting their partnership assets, initiatives and dollars to work supporting female athletes.

Session 2 | 1:35 p.m ET

The Staying Power of the Female Athlete Brand

Spotlighting the brand-building side of women’s sports, how athletes have built strong careers on and off the court, and what young/collegiate athletes can learn from the experts to build a brand that lasts.

Session 3 | 2:05 p.m. ET

Branding Before Graduation

Step into the world of female NIL (Name, Image, Likeness) athletes as they share firsthand experiences with brand deals at the amateur athlete level.

Session 4 | 2:35 p.m. ET

Media Rights and Broadcasting

Dive into the world of media rights deals and broadcasting opportunities for women's sports. Discuss the challenges and successes in increasing the visibility of women's sports.

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