Future of Sports: Olympics

July 10, 2024 | 1:00 PM EDT

About The Event

Just like that, the Olympics are here again — but before the opening ceremony arrives, let’s have a real conversation about the sheer scale of this operation.

Billions of dollars spent on media rights, sponsorships, and merchandise. More than a decade of meticulous planning. A gathering of thousands of the world’s best athletes in one city.

Front Office Sports invites you to join us for a very special edition of our signature event series — “Future of Sports: Olympics.” We’re bringing together some of the brightest minds in the business of sports for an in-depth discussion on the beauty and chaos of Paris 2024, the media spectacle that’s inextricable from the Games, and what’s coming next during LA28.

You’ll hear firsthand accounts directly from the executives behind the Olympic organizing committees in Paris and Los Angeles, the international committee in Switzerland, longtime partners like Coca-Cola and Visa, and the team responsible for NBC’s always-on coverage.

The Olympics are the world’s most prestigious sporting event — an impossibly intricate amalgamation of commercial, strategic, and athletic achievement. “Future of Sports: Olympics” is a rare glimpse of the magic behind the process. Mark your calendars.


Session 1 | 1:05 p.m. ET

An Olympic Feat: The Art of Executing Paris 2024

An inside look at how different business units from the International Olympic Committee and Paris 2024 teams have prepared for this year’s Summer Games.

Session 2 | 1:35 p.m. ET

The Billion-Dollar Business of Broadcasting the Olympics

Discussing the evolution of Olympic broadcasting, NBC’s massive media rights investment, viewership, ads and sponsorships, and network TV vs. streaming.

Session 3 | 2:05 p.m. ET

Looking Ahead to the 2028 Olympics in Los Angeles

The Olympics are returning to the United States. We have a conversation with the executives behind the enormous operation that’s making it possible.