Future of Sports: NIL

Presented By


Tuesday, March 28, 2023

The NIL industry has exploded in the nearly two years since the NCAA’s landmark decision to allow college athletes to profit off of their name, image, and likeness (NIL). 

Since then, brands have partnered with athletes, universities are building out infrastructure and educational programs and new trends have emerged.

On Tuesday, March 28, Front Office Sports takes an inside look on what’s next for college sports, athletes and brands.

Session 1
1:35 - 2:00 PM

Brands Breaking Barriers in NIL

Bob Lynch
Founder & CEO, SponsorUnited
Justin Toman
Head of Sports Marketing, PepsiCo

Session 2
2:00 - 2:30 PM

The Rise of NIL Collectives

Kathleen Knight
President & CEO, ICON Collective, University of Illinois
Alexis Henderson Barlow
COO, Student Athlete NIL
Sadie Baker
Assistant Director of NIL, University of Colorado Boulder

Session 3
2:30 - 3:00 PM

NIL Toolkit for Brands and Athletes

Dave Meluni
Assistant Teaching Professor, Syracuse University of Sport Management