Future of Sports: NIL

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Tuesday, March 28, 2023

The NIL industry has exploded in the nearly two years since the NCAA’s landmark decision to allow college athletes to profit off of their name, image, and likeness (NIL).

Since then, brands have partnered with athletes, universities are building out infrastructure and educational programs and new trends have emerged.

On Tuesday, March 28, Front Office Sports takes an inside look on what’s next for college sports, athletes and brands.

Session 1

1:35 - 2:00 PM

Brands Breaking Barriers in NIL

Bob Lynch

Founder & CEO, SponsorUnited

Justin Toman

Head of Sports Marketing, PepsiCo

Session 2

2:00 - 2:30 PM

The Rise of NIL Collectives

Kathleen Knight

President & CEO, ICON Collective, University of Illinois

Alexis Henderson Barlow

COO, Student Athlete NIL

Sadie Baker

Assistant Director of NIL, University of Colorado Boulder

Session 3

2:30 - 3:00 PM

NIL Toolkit for Brands and Athletes

Dave Meluni

Assistant Teaching Professor, Syracuse University of Sport Management