Future of Sports: Marketing

December 11, 2024 • 1:05 pm ET • Virtual Event

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About The Event

The biggest constant in sports marketing is change. Recent trends in college and pro sports—from the rise of NIL (name, image, and likeness) and conference realignment to the transfer portal and the entrance of private equity to the explosive growth of women’s sports—have created an entirely new playbook for marketers. But that doesn’t mean throwing out the old ways completely.

Agenda

Session 1 | 1:05 - 1:35 PM ET

New Branding Strategies in Sports

Exploring successful branding strategies including storytelling, visual identity, and fan engagement initiatives and how they have evolved hyper-recently, along with examples of successful brand storytelling.

Brooke Campbell

EVP, Marketing & Team Business Operations

United Football League

Bob Lynch

Chief Executive Officer

SponsorUnited

Jo Fox

SVP, Marketing

ESPN

Session 2 | 1:35 - 2:05 PM ET

Getting Fans on Your Side

Discussing the latest and greatest ways to use digital marketing, social media, and content creation to engage your fans and build strong communities around sports brands, especially how to navigate changes in fan behaviors and social media usage trends.

Heidi Browning

Senior EVP & CMO

National Hockey League

Nick Youngman

Sports Marketing Managing Director

Optimum Sports

Matt Ryter

VP, Brands, Agencies, & Sport

Genius Sports

Session 3 | 2:05 - 2:35 PM ET

Global Reach in Sports Marketing

Unpacking how brands are connecting with the global sports community through strategic partnerships, on-site activations, and media rights partnerships.