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Sports has quickly evolved from a conversation about athleticism to one that encompasses concepts of equity and ownership with equal levels of intrigue. Just a few years into the 2020s and we’ve already witnessed a tremendous shift.
Streaming rights for pro sports are historically expensive, yet every major media company is invested. Women’s sports are breaking records for attendance and viewership as the fight rages on to make compensation match that trajectory. In the midst of it all, there’s a gold rush to see who can best leverage the explosion in popularity of niche sports like pickleball and lacrosse.
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