Future of Sports: College Athletics
About The Event
The business of college sports is reaching heights that were previously unimaginable.
Historic media rights deals have networks and streaming paying billions for the privilege of broadcasting college football. NIL came along, let players get paid, and changed the entire culture on campus overnight. Women’s college sports are setting attendance and viewership records in rapid succession. Not to mention the transfer portal and conference realignment.
It’s a wild game right now. Join us for an eye-opening conversation about all of it from the people behind the scenes at universities, sportswear brands, and media companies.
Discussion is now available on demand.
Agenda
Fight For Your Rights: The College Media Arms Race
How college media rights became a multibillion-dollar competition, the rising viewership expectations for TV networks and streaming services, the second life of sports content by way of highlights and commentary.
A Name, Image, and Likeness Revolution — Three Years Later
College sports changed forever in 2021 when athletes were finally allowed to earn money from NIL. We’ll discuss the highs and lows of it all in the years since.
The Record-Setting Rise of Women’s College Sports
ESPN’s most-watched college basketball game ever? Check. 92,000 people packed into a stadium to watch a volleyball match? No problem. It’s a women’s college sports world — we’re just living in it.
Why Universities Are Investing Millions In Athletic Facilities
College sports are on a historic run and at the foundation of it all are schools’ athletic facilities. On this panel, we’ll connect with athletic directors, coaches, and the staffers leading finance and facilities operations to discuss the impact this phenomenon has on everything from recruiting and player development to the fan experience, donations, and school revenue.
Speakers