Future of Sports: College Athletics

March 13, 2024 | 1:00 PM EDT
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About The Event

The business of college sports is reaching heights that were previously unimaginable.

Historic media rights deals have networks and streaming paying billions for the privilege of broadcasting college football. NIL came along, let players get paid, and changed the entire culture on campus overnight. Women’s college sports are setting attendance and viewership records in rapid succession. Not to mention the transfer portal and conference realignment.

It’s a wild game right now. Join us for an eye-opening conversation about all of it from the people behind the scenes at universities, sportswear brands, and media companies.

Discussion is now available on demand.


Session 1 | 1:05 pm ET

Fight For Your Rights: The College Media Arms Race

How college media rights became a multibillion-dollar competition, the rising viewership expectations for TV networks and streaming services, the second life of sports content by way of highlights and commentary.

Daniel Evans
Senior Vice President, Sales
Aaron Horvath
Aaron Horvath
Senior Associate Athletics Director – Media, Brand & Communications
Notre Dame Athletics
William Mao
William Mao
Senior Vice President
Octagon Global Media Rights Consulting
Session 2 | 1:35 pm ET

A Name, Image, and Likeness Revolution — Three Years Later

College sports changed forever in 2021 when athletes were finally allowed to earn money from NIL. We’ll discuss the highs and lows of it all in the years since.

Darien Harris
Darien Harris
Assistant AD/NIL & Special Advisor to the Athletic Director | Former Michigan State Football Captain
Michigan State Athletics
Catherine Marquette | Future of Sports: College Athletics
Catherine Marquette
Director of Collegiate Partnerships
Under Armour
Solly Fulp
Solly Fulp
Executive Vice President, NIL Business Development
Session 3 | 2:05 pm ET

The Record-Setting Rise of Women’s College Sports

ESPN’s most-watched college basketball game ever? Check. 92,000 people packed into a stadium to watch a volleyball match? No problem. It’s a women’s college sports world — we’re just living in it.

Lyla Clerry Future of Sports College Athletics
Lyla Clerry
Senior Associate Athletics Director, Senior Woman Administrator
Iowa Hawkeyes
Diane Penny
Diane Penny
VP Media & Innovation
Lynn Holzman
Vice President, Women’s Basketball
Bailey Schlotfeld
Bailey Schlotfeld
Director of Marketing & Fan Engagement
University of Nebraska
Session 4 | 2:35pm ET

Why Universities Are Investing Millions In Athletic Facilities

College sports are on a historic run and at the foundation of it all are schools’ athletic facilities. On this panel, we’ll connect with athletic directors, coaches, and the staffers leading finance and facilities operations to discuss the impact this phenomenon has on everything from recruiting and player development to the fan experience, donations, and school revenue.

Jeff Crane, Future of Sports College Athletics
Jeff Crane
Deputy Athletic Director
University of Memphis
Ryan Peck- Future Of Sports College Athletics Speaker
Ryan Peck
Deputy Athletic Director
TCU Athletics
Bert Sorin
President and Co-owner
Allison Kwolek
Head Coach
Clemson Women's Lacrosse

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