On Feb. 6, 2026, the Breakfast Ball will bring together the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course.
NEW YORK — Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports, together with Excel Sports Management, an industry-leading agency representing top-tier talent, blue-chip brands, and marquee properties, today announced they will be hosting a celebrity pro-am golf tournament in the lead-up to Super Bowl LX in San Francisco. The event will be cohosted by legendary 49ers Joe Montana and Jerry Rice.
This invite-only tournament will bring together athletes, executives, celebrities, and creators at TPC Harding Park.
The day will begin at 8 a.m. PT, with partners arriving for practice and refreshments. The pro-am kicks off at 10 a.m. PT, with 20 groups, which include a foursome plus a celebrity or athlete in a shotgun start. The event will end with an afternoon lunch and an awards reception.
“As some of the biggest names in sports gather in the Bay Area for the Super Bowl, Breakfast Ball returns to bring together a group of industry leaders for a day of friendly competition,” said Front Office Sports CEO and founder Adam White. “In the past year we have expanded our roster of in-person events and this year’s Breakfast Ball promises to be even bigger than the last. We look forward to once again being a part of one of the most exciting sports weekends of the year.”
This is an invite-only event. To become a partner with FOS on the event, reach out to events@frontofficesports.com. To learn more about the event, visit our website.
ABOUT FRONT OFFICE SPORTS
Front Office Sports is the leading multiplatform media and news organization covering the business of sports, boasting an audience that every month delivers more than 200 million social impressions, 35 million newsletter opens, 30 million video views, and 2.5 million page views. In addition, with more than 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022, and the Inc. 5000 Fastest-Growing Private Companies in America in 2023 and 2025.
ABOUT EXCEL SPORTS MANAGEMENT
Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Excel is a three-time winner of Sports Business Journal’s Best In Talent Representation and Management award and is consistently ranked as one of the most valuable sports agencies in the world by Forbes. The agency has offices in New York, Miami, Los Angeles, Dallas, Chicago, Charlotte and London with additional employees operating across Europe and the Middle East. For more information, visit excelsm.com.