Veteran Sales Leader To Oversee Advertising Sales As Company Looks To Further Scale Ad Revenue
NEW YORK, NY – Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, announced today the appointment of Adam Frischer as the organization’s new head of brand partnerships. He will oversee the organization’s advertising sales operations and contribute to its strategic growth in ad revenue.
Frischer joins FOS following six years at Tastemade, where he most recently served as U.S. head of sales and brand partnerships overseeing revenue across all media-related formats including streaming, social media, events, custom content, and long-form series. In his new role at FOS, Frischer will oversee all functions of the brand partnerships team, focusing on scaling advertising revenue through key relationships with brands and agencies.
During his tenure at Tastemade, Frischer built a highly successful and strategically structured sales organization that delivered over a quarter-billion dollars in revenue, while maintaining seller-retention rates at nearly twice that of the industry average.
His career, spanning nearly two decades, covers production, media agencies, and sales. His time at Viacom and experience in the start-up sector have equipped him with expertise in building and managing sales teams that are process-driven and accountable, earning recurring business by delivering partnership outcomes that consistently outperformed expectations.
The appointment of Frischer is part of Front Office Sports’ strategy to expand its advertising sales team, in line with the company’s rapid growth.
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About Front Office Sports
Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021; it made AdWeek’s “Hottest in Sports” list in 2022; and it was listed on the Inc. 5000 in 2023, recognizing the fastest-growing private companies in America.
Front Office Sports is backed by SC. Holdings, a New York-based investment and strategic advisory firm, and RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.