The FuboTV roller coaster continues. 

The sports-centric streaming service is acquiring gaming company Vigtory, accelerating its push into the sports betting space.

FuboTV expects to launch a sportsbook by the end of this year, leveraging Vigtory’s digital technology to integrate betting into its broadcasts. Fubo previously acquired software startup Balto Sports, with plans to offer free-to-play gaming. 

Under the proposed acquisition, Vigtory co-CEOs Scott Butera — former president of interactive gaming at MGM Resorts International — and Sam Rattner will join Fubo’s gaming division as president and COO, respectively. 

Vigtory, which caters to high-wager bettors, has already partnered with Sportradar for live data and odds, and integrated The Action Network’s betting tools into its platform.

Since going public in October at an IPO price of $10 per share, Fubo’s stock has been a hotly debated topic among analysts.

Shares skyrocketed to as much as $62 in late December before falling to as low as $24.24 earlier this month. They were up 34.17% today, to $36.48.

After a turbulent 2020, DAZN’s next phase could be on the horizon.

British gaming company Entain’s CEO Shay Segev is leaving to take the reins as co-CEO at the sports streaming service.

Segev will remain in his Entain position for six months, or until a replacement is secured.

DAZN’s Future: As co-CEO, Segev could bring DAZN further into the sports betting space.

“This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience,” Segev said.

Entain’s Future: A potential takeover of Entain looms, as MGM Resorts International has recently made multiple offers to acquire the company. The latest $11 billion bid was rejected for “undervaluing the company.”

If MGM can push its acquisition of Entain to the finish line, it would create one of the largest land-based and online-focused gambling companies in the industry.

Betting has become integral for broadcasters looking to boost revenue, largely through partnerships. NBCUniversal, for example, entered a $500 million deal with PointsBet in August.

Other companies, like FuboTV — which acquired sportsbook Vigtory today — are actively working to get a piece of the action.

Legends, the hospitality and premium experiences company, announced a majority investment from private equity firm Sixth Street, which manages over $50 billion in assets. 

The deal is expected to value Legends at $1.3 billion including debt, per The Wall Street Journal.

Legends is a joint venture between Yankee Global Enterprises, an affiliate of the New York Yankees, and Dallas Cowboys owner Jerry Jones.

Founded in 2008, Legends partners with top sports and entertainment brands to design, plan and manage projects like stadium concessions and e-commerce portals.

The investment highlights the growing demand for live experiences across industries — especially once fans can return to venues and interest likely skyrockets.

“The desire to live, play and experience has never been greater,” said Shervin Mirhashemi, president and chief executive officer of Legends.

Legends has partnered with a variety of teams and companies including Real Madrid FC, SoFi Stadium, the Los Angeles Clippers and Live Nation Entertainment Inc. The transaction with Sixth Street is expected to close in the first quarter.