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Front Office Sports - The Memo

Morning Edition

August 6, 2026

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Congress’s college sports bill is a step closer to a Senate vote after lawmakers settled one of its biggest sticking points. The latest version explains who would enforce the new rules—and it isn’t a new federal agency.

—Amanda Christovich

First Up

  • The Blazers gained public backing for Moda Center renovations, but key deal points remain unresolved.
  • The NWSL will open its 2027 season in Los Angeles during Super Bowl week to boost exposure.
  • The Braves reported lower quarterly revenue as the rollout of BravesVision continued to weigh on results.
  • LIV Golf announced a new lead investor but withheld key details, including the investor’s identity and investment.

New College Sports Bill Wouldn’t Form New Enforcement Body

Jonathan Ernst-Reuters

After months of negotiations, the SEC and Big Ten were finally on the verge of agreeing to support the Protect College Sports Act last Friday. But the two most powerful conferences in college sports still had one final hang-up: How would the bill enforce the cap on revenue-sharing?

Ultimately, the conferences and senators leading negotiations—cosponsors Ted Cruz (R., Texas), Maria Cantwell (D., Wash.), and Eric Schmitt (R., M.O.)—reached an agreement. The new version of the bill, released Tuesday, would substantially increase the amount of money schools could pay players and add more guardrails (though not ban) certain third-party NIL deals considered to be used for cap circumvention. The bill wouldn’t make cap circumvention violations a criminal offense. 

First, the bill codifies key tenets of the House v. NCAA settlement: Players are allowed to receive revenue-sharing payments up to a cap (this year around $21 million). But it allows for essentially double the amount of revenue-sharing than the House settlement, however. It creates a “retention pool” of up to $22.5 million that schools can use across sports in addition to the rev-share limit.

The bill also allows players to continue to receive third-party name, image, and likeness deals that constitute a valid business purpose, and that are separate from rev-share. But it tries to ensure these payments don’t circumvent the rev-share cap (as some are considered to do now) through two processes. 

First, players must submit those third-party deals for approval to the College Sports Commission, which oversees NIL deals. Second, certain companies considered to be used by schools to execute “cap circumvention” deals—called associated entities—must submit statements promising their deals are true, third-party NIL deals and not pay-for-play in disguise. These companies can include multimedia rights holders, which broker deals for schools and players, school apparel sponsors, or any other company that also sponsors the school. The schools must also provide these signed certifications. 

According to a summary of revisions published by the Senate Commerce Committee on Tuesday, “the commercial sponsor must certify that it is funding the agreement and that the school did not provide or forgo money to finance it. The school may also be required to certify that it did not negotiate the athlete’s compensation or otherwise use the agreement to circumvent the cap.” 

The College Sports Commission would be tasked with investigating and enforcing these rules. U.S. law enforcement would not be involved, and the bill would not establish a separate federal body to decide penalties. If a school breaks the rules, it could face suspensions, fines, or other punishments designated by the CSC.

Inching Toward a Vote

Several days after the Big Ten and SEC sign-off, the bill began to make procedural progress toward a floor vote. 

On Wednesday, Senate Majority Leader John Thune (R., S.D.) filed for cloture, the first step in the process. Last Friday, Schmitt told Front Office Sports the goal wasn’t just to pass the bill with a narrow 60-vote margin. “I think that we’re going to try to run up the score as best we can,” he said.

But unless senators can come to an agreement to speed up the process until the final floor vote, it’s unlikely the vote could take place before the Senate recess on Aug. 7. 

If that’s the case, the bill could technically still reach a Senate floor vote in September, sources have told FOS. But the closer the calendar gets to the midterm elections, the less likely the bill is to pass. If it doesn’t make it to President Donald Trump’s desk before the end of the calendar year, it’s likely dead.

SPONSORED BY 3M

The 3M Science Behind Golf Clubs

What does it actually take to build a golf club? In this episode of FOS Engineered, presented by 3M, we went inside PING’s headquarters to follow a club through every step of the manufacturing process: from raw materials and precision assembly to stress testing with the legendary PING Man robot.

Along the way, we uncovered how engineering, technology, and innovation come together to create equipment built for performance, including the critical role 3M technologies play throughout the process. From the adhesives that bond club components together to the materials that help ensure durability and consistency, 3M helps enable the precision behind every club.

Watch the full episode here.

ONE BIG FIG

Super-Sized Price

Kirby Lee-Imagn Images

$9 million

That’s the reported high end of what advertisers are paying for a 30-second commercial in Super Bowl LXI, which Disney says has already sold out of advertising space. Disney had reportedly sought $10 million per commercial before advertisers pushed back on pricing, with many spots ultimately selling for an estimated $8 million to $9 million.

The Super Bowl sellout comes as Disney reported mixed financial results for its latest quarter, with revenue up 7% to $25.2 billion and operating income rising 21% to $5.56 billion. The game is scheduled for Feb. 14, 2027, at SoFi Stadium in Los Angeles, and will be ESPN’s first broadcast of the Super Bowl.

DAILY SPORTS TRIVIA

Can you list the five oldest active NBA players?

Play Factle Sports
LOUD AND CLEAR

Federal Gambling Probe

Eduardo Munoz-Reuters

“In this case, GMB stands for ‘government’s massive blunder.’”

—David Markus, attorney for Terry Rozier, responding after prosecutors sought to jail Rozier’s childhood friend De’Niro Laster over allegations that he tried to threaten or influence witnesses in the federal NBA gambling case. Markus said GMB stands for “Get More Blessings,” the motto of Rozier’s nonprofit foundation. 

The broader case centers on allegations that Rozier tipped off Laster before a March 2023 game that he would pretend to be injured and leave early, allowing bettors to wager on the under using nonpublic information. Rozier has denied wrongdoing, pleaded not guilty, and is scheduled to stand trial in February 2027 as part of the government’s sweeping sports betting investigation.

SPONSORED BY 3M

Driving Performance Through Technology

When two innovation leaders come together, performance reaches new heights. 3M and PING are combining cutting-edge technology, precision engineering, and collaborative expertise to push the boundaries of golf club design and player performance. Explore how science and craftsmanship are shaping the future of the game.

FOS Today  
YOUR MORNING LISTEN

LIV’s funding promise, Disney sells out Super Bowl, inside Tom Brady’s CardVault, and more

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Editors’ Picks

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

by Ryan Glasspiegel
NYCFC’s CEO called broadcast revenue the league’s biggest weakness.

Why the WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight 

by Colin Salao
The Sirens will make their WNBA debut in 2028.

NBC to Retain Media Rights to Preakness Stakes

by Michael McCarthy
NBC has held the race’s rights since 2001.

Question of the Day

Do you think Congress should regulate college sports?

 YES   NO 

Wednesday’s result: 81% of respondents think public universities should have to disclose the financial details of jersey patch deals.

Events Video Games Shop
Written by Amanda Christovich
Edited by Matthew Tabeek, Lisa Scherzer, Catherine Chen

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