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Recognizing the best and most accomplished in the business of sports.
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In partnership with Sports Innovation Lab, the Most Innovative awards recognize the trailblazing organizations reshaping the future of sports. From teams and leagues to brands and venues, these honorees are setting new standards for creativity and technology within sports.
This year’s 30 winners are redefining what success looks like—by evolving to meet the needs of the modern fan, reimagining the fan-team relationship, expanding beyond the walls of traditional venues, and elevating the entire sports ecosystem.
Sports Innovation Lab’s methodology utilizes in-depth research methods and data analysis – including proprietary transactional datasets and social listening tools, among others – to establish criteria for each award franchise. This approach ensures that the evaluation process is not only comprehensive but also reflective of the current trends and standards in the business of sports. Through developing these research methodologies, Sports Innovation Lab and FOS aim to provide new and thoughtful ways of defining success across sports, setting a precedent for future award franchises.