About the Awards

In partnership with Sports Innovation Lab, the Most Innovative awards recognize the trailblazing organizations reshaping the future of sports. From teams and leagues to brands and venues, these honorees are setting new standards for creativity and technology within sports.

This year’s 30 winners are redefining what success looks like—by evolving to meet the needs of the modern fan, reimagining the fan-team relationship, expanding beyond the walls of traditional venues, and elevating the entire sports ecosystem.

Methodology

Sports Innovation Lab’s methodology utilizes in-depth research methods and data analysis – including proprietary transactional datasets and social listening tools, among others – to establish criteria for each award franchise. This approach ensures that the evaluation process is not only comprehensive but also reflective of the current trends and standards in the business of sports. Through developing these research methodologies, Sports Innovation Lab and FOS aim to provide new and thoughtful ways of defining success across sports, setting a precedent for future award franchises.

  • Most Innovative Venues

    Intuit Dome

    Intuit Dome, the Inglewood home of the Los Angeles Clippers, establishes new benchmarks for fan engagement and sustainable operations through comprehensive technology integration and community-focused development.
  • Most Innovative Venues

    TD Garden

    TD Garden, home of the Boston Bruins and Boston Celtics, demonstrates how historic venues can embrace modern technology while strengthening community ties and cultural impact.
  • Most Innovative Venues

    PHX Arena

    PHX Arena, home of the Phoenix Suns and the Phoenix Mercury, establishes new benchmarks for sports entertainment through comprehensive innovation that elevates the fan experience while advancing accessibility and community engagement.
  • Most Innovative Events

    Formula 1 Heineken Las Vegas Grand Prix

    The Formula 1 Heineken Las Vegas Grand Prix is redefining motorsport entertainment by integrating cutting-edge technology with Las Vegas spectacle to create unprecedented fan experiences.
  • Most Innovative Teams

    Minnesota Twins

    The Minnesota Twins are redefining what it means to be a people-first sports organization, using cutting-edge technology and performance science to make bold moves in fan accessibility, athlete wellness, and community engagement.
  • Most Innovative Teams

    Juventus Football Club

    Juventus Football Club is transforming how soccer clubs connect with their audiences, creating powerful emotional bonds through immersive experiences, evocative original content, unexpected brand stunts, and cutting-edge performance science.
  • Most Innovative Teams

    Kansas City Current

    The Kansas City Current is setting a new standard for women's professional sports by building the permanent infrastructure and purpose-built facilities teams have long needed.
  • Most Innovative Teams

    Los Angeles Clippers

    The Los Angeles Clippers are setting a new standard for professional basketball by creating comprehensive athlete wellness programs and community impact initiatives that extend far beyond their groundbreaking Intuit Dome venue.
  • Most Innovative Leagues

    Unrivaled

    Fresh off its 2025 inaugural season, Unrivaled is revolutionizing women's basketball as a league custom-built for modern fans, today's entertainment landscape, and historically undervalued premier athletes.
  • Most Innovative Leagues

    League One Volleyball (LOVB)

    Coming off its 2025 debut professional season, League One Volleyball (LOVB) is building off its revolutionary impact on women's volleyball by extending its reach from youth clubs into the professional arena while transforming multiple aspects of the sport.
  • Most Innovative Leagues

    TGL presented by SoFi

    Hot off its 2025 inaugural season, TGL presented by SoFi is making professional golf more electrifying than ever for fans by infusing the sport's 600 years of tradition with state-of-the-art technology to create primetime entertainment designed for next-generation fans.
  • Most Innovative Leagues

    NASCAR

    NASCAR is transforming motorsports by expanding beyond traditional racing with bold new formats, global partnerships that reach fans in 185 countries, and ambitious sustainability goals.
  • Most Innovative Leagues

    SailGP

    SailGP is transforming high-speed sailing by attracting new fans through compelling storytelling and making races more accessible—and exciting—with cutting-edge technology.
  • Most Innovative Leagues

    LIV Golf

    LIV Golf is fundamentally reimagining professional golf tournaments through entertainment-focused experiences, novel competition formats, and innovative digital fan touchpoints.
  • Most Innovative Leagues

    Athletes Unlimited Softball League (AUSL)

    Athletes Unlimited Softball League (AUSL) is reshaping women's professional sports through strategic partnerships, diverse competition formats, and athlete-empowering governance that eschews traditional league structures.
  • Most Innovative Brands

    Upper Deck

    Upper Deck is engineering the future of sports memorabilia by pioneering innovations that create unprecedented accessibility, trust, and inclusivity for collectors worldwide.
  • Most Innovative Brands

    Globant

    Globant is revolutionizing sports technology by tailoring cutting-edge digital solutions for teams, venues, and leagues worldwide.
  • Most Innovative Brands

    IDA Sports

    IDA Sports is revolutionizing women's athletic footwear by designing high-performance cleats specifically for female biomechanics, addressing a historically underserved market through mission-driven innovation born from a record-breaking match on Mount Kilimanjaro.
  • Most Innovative Brands

    RCX Sports

    RCX Sports is the only multi-sport youth operator officially affiliated with seven major professional leagues—NFL, NBA, WNBA, NHL, MLS, MLB, and USTA—and transforms youth athletics by delivering tech-enabled accessibility and professional-grade experiences to more than one million young athletes nationwide.
  • Most Innovative Tech Companies

    Teamworks

    Teamworks is revolutionizing how the sports industry operates by continuously advancing the comprehensive digital infrastructure that powers modern athletic organizations.
  • Most Innovative Tech Companies

    Camb.ai

    Camb.ai is an AI-powered language localization company that is breaking down global barriers to fan engagement through revolutionary voice translation, dubbing, and subtitling technology for sports and entertainment.
  • Most Innovative Tech Companies

    ASB GlassFloor

    ASB GlassFloor is a technology company revolutionizing sports venues by transforming static courts into dynamic, interactive media platforms through the world's first and only full-LED video sports flooring system approved for official play.
  • Most Innovative Tech Companies

    ShotTracker

    ShotTracker is a sports technology company transforming basketball game intelligence using AI-enabled video and performance data systems revolutionizing coaching decisions, fan engagement, and content creation in real time.
  • Most Innovative Tech Companies

    Tixr

    Tixr is a global ticketing company revolutionizing how fans experience live events by replacing outdated ticketing systems with modern, image-forward platforms where fans can handle all event-related purchases on a single seamless interface.
  • Most Innovative Tech Companies

    Stack Sports

    Stack Sports has engineered a world-class, fully integrated SaaS platform for sports, serving nearly 50 million users across 35+ countries through a comprehensive ecosystem that facilitates every aspect of sports administration from grassroots to elite levels.
  • Most Innovative Media Companies

    Roku

    Roku is transforming streaming by making sports content less fragmented and more engaging through innovative aggregation platforms, exclusive free programming, and data-driven personalization.
  • Most Innovative Media Companies

    Sportsish

    Sportsish has redefined sports media by building the first platform genuinely designed around listening to female fans, using interactive polls, real-time engagement, and community feedback to create pop-culture-infused sports content that responds to what audiences actually want.
  • Most Innovative Media Companies

    NBC Sports/Peacock

    NBC Sports/Peacock is pioneering streaming-first sports consumption through sophisticated personalization and interactive technologies, generating 400 billion minutes of content engagement in 2024 across its premium sports portfolio spanning the Olympics, NFL, and Premier League.
  • Most Innovative Media Companies

    Amazon Prime Video

    Amazon Prime Video is transforming sports streaming by combining cutting-edge interactive technology with strategic content acquisition and inclusive storytelling, establishing itself as a comprehensive sports entertainment platform that serves diverse audiences through both live coverage and original programming.
  • Most Innovative Media Companies

    FOX Sports

    FOX Sports is transforming live sports broadcasting by seamlessly integrating advanced technologies into its programming and amplifying diverse stories as it reaches more than 100 million viewers in a single weekend across its multiplatform network.

Notable Features