Machado will act as one of two co-hosts for the company’s flagship daily show Front Office Sports Today
NEW YORK – Front Office Sports, the leading multi-platform media and news organization covering the business of sports, today announced that Baker Machado is joining the company as a multiplatform host, serving as an on-camera personality and leading the organization’s flagship daily show, Front Office Sports Today, as one of two co-hosts.
For one of his first assignments, Machado will be the main face of FOS’s Super Bowl coverage, on the ground in New Orleans interviewing athletes, media personalities, and executives.
Machado joins FOS after hosting two podcasts of his own, The Baker Show and The Big Gay Sports Show. He has spent much of his career in broadcasting, including stints at Prime Video Sports Talk, Cheddar News, and E! News, and frequently serves as a commentator on NBC News.
“We’re thrilled to welcome Baker to the Front Office Sports team,” said Adam White, Founder and CEO of Front Office Sports. “His experience, energy, and deep connection to both sports and business make him the perfect addition to our team, and his ability to engage audiences across platforms will help us continue to innovate how we cover the business of sports.”
“Baker is a huge talent and our audience is going to love watching him talk about the biggest stories in the business of sports every day,” said Dan Roberts, Editor-in-Chief of Front Office Sports. “He will play a vital role in expanding the reach and impact of our show lineup.”
“I couldn’t be more excited to join Front Office Sports and be part of the incredible team redefining sports media,” said Machado. “Sports are where business, culture, and storytelling collide, and FOS is leading the charge in exploring their convergence. I’m eager to bring my passion and perspective to the team and connect with audiences in fresh and exciting ways.”
In addition to the imminent relaunch of FOS Today, FOS recently launched a new show, Redefined featuring Leslie Osborne and Arielle Houlihan, and plans to expand its digital video programming soon.
About Front Office Sports
Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 200 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023, recognizing the fastest-growing private companies in America.