February 14, 2025

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Front Office Sports Alert

Shaquille O’Neal is one of the most popular and visible talents in the sports world. FOS can exclusively report the Hall of Famer has an agreement in place on a contract extension with TNT worth more than $15 million per year. Here’s what we know.

—Michael McCarthy and Ryan Glasspiegel

Shaquille O’Neal, TNT Agree to Extension Worth Over $15M/Year

Candice Ward-Imagn Images

Shaquille O’Neal has an agreement in place for an enormous long-term deal with TNT Sports that will pay him over $15 million per year, Front Office Sports has learned. 

The deal is good news for TNT as it licenses the Emmy Award–winning Inside the NBA to ESPN next season in exchange for a package of Big 12 college football/basketball games.

Whether O’Neal would return for the show’s first season on ESPN was one of the biggest questions hanging over the cast. The four-time NBA champion joined Inside the NBA in 2011 after a 19-year playing career. With his portfolio of endorsements, the 52-year-old is believed to have a net worth around $500 million.

The show’s megastar, Charles Barkley, makes $21 million per year via a 10-year $210 million contract extension signed in 2022. Barkley is also sticking with TNT despite offers from NBC, Amazon and ESPN.

“I’m informing NBC that I will not accept their offer,” Barkley told Ernie Johnson Jr. on their Steam Room podcast. “I’m gonna cancel future meetings with Amazon. … My heart is always and will be at Turner Sports.”

Barkley expressed optimism he could make it work on Inside the NBA. “I’m hoping this thing comes together and I can stay with TNT and ESPN,” he said. 

Kenny “The Jet” Smith is also expected to sign a new multi-year deal to remain with TNT, say sources. Johnson, the glue that holds the show together, is viewed as a TNT lifer. Since Inside the NBA will continue to be produced in the same Atlanta studio, he’s expected to remain with the show as well.

Besides Barkley, O’Neal and Smith also had conversations with the NBA’s incoming rights partners NBC and Amazon, according to CNBC Sport. 

O’Neal’s pending mega-deal will remove a very large piece from the proverbial chessboard as NBC and Amazon race to sign hoops talent for the fall.

NBC is expected to announce the hiring of Carmelo Anthony as a studio analyst in the coming days. The Comcast company is also poised to hire Reggie Miller and Jamal Crawford as its top color commentators alongside play-by-play announcers Mike Tirico and Noah Eagle. Maria Taylor, host of Sunday Night Football, is also likely to host the network’s NBA studio coverage.

Meanwhile, Amazon has hired host Taylor Rooks and analysts Dirk Nowitzki and Blake Griffin for its studio coverage. FOS previously reported that when he retires, Warrior star Draymond Green will explore his media options. Amazon Prime’s play-by-play broadcasters will include Ian Eagle and Kevin Harlan. 

Tom Brady at Fox Sports is No. 1 at $37.5 million per year. Barkley is No. 2 at $21 million a year, and ESPN’s Stephen A. Smith is expected to score a five-year, $100 million deal that would put him at $20 million a year. ESPN’s Troy Aikman ($18 million), CBS analyst Tony Romo ($18 million) ESPN’s Pat McAfee ($17 million), and ESPN’s Joe Buck ($15) million also earn major annual salaries. Peyton Manning is also on the list of highest-earning sports media personalities. But it’s difficult to separate his individual salary from Omaha Productions, which has a long-term agreement with ESPN through 2034. Omaha Productions raised capital at a valuation of $400 million in 2023.

Starting with the 2025-2026 season, Disney’s ABC and ESPN, NBCUniversal’s NBC and Peacock, and Amazon’s Prime Video streaming service are combining to pay $77 billion over 11 years for NBA rights. 

Ryan Glasspiegel contributed to this story.

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Scott Hanson in Talks With NBC As NFL Network Negotiations Stall

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Kirby Lee-Imagn Images

NFL RedZone host Scott Hanson is in talks with NBC Sports about a wide-ranging job that could include Olympics and NFL coverage.

Hanson’s contract with NFL Media expired after the NFL season, sources tell Front Office Sports. The 53-year-old free agent was one of the breakout stars of NBCUniversal and Peacock’s Paris Olympics coverage this summer, serving as lead host of the Gold Zone whiparound highlights show.

NBC is eying Hanson to return as Gold Zone’s primary primetime host for the 2026 Winter Olympics and possibly the 2028 Summer Olympics, say my sources.

Hanson drew rave reviews for his work during the Paris Olympics. Molly Solomon, president of NBC Olympics production, praised his enthusiastic narration of Olympic action (Hanson got so excited at one point that he cut his hand banging it on the desk).

“Scott brought his inimitable enthusiasm and energy to Gold Zone. NFL fans loved watching him transfer his ‘all-in’ mentality from football Sundays to the Paris Olympics,” she told FOS in a September 2024 statement. “Each of our four hosts brought his own unique personality to the show, and Scott was certainly a key contributor to our process of re-imagining how Gold Zone could be experienced and consumed going forward.”

As John Green, bestselling author of “The Fault in Our Stars,” tweeted: “I’ve taken a lot of drugs in my life but I’ve never taken a drug like Peacock’s Olympic Gold Zone. What a rush.”

Meanwhile, Hanson is still in negotiations to return to NFL Media, where he’s hosted the popular NFL RedZone since its inaugural season in 2009. However, the talks have stalled, said sources, amid negotiations for ESPN to take over NFL Media and NFL RedZone. If Hanson leaves NFL Media, I could see fellow Syracuse alumnus Andrew Siciliano taking his spot on NFL RedZone. Siciliano hosted DirecTV’s rival Red Zone channel from 2005 to 2023. But if ESPN gains control, I could also see the network searching its deep bench of NFL talent for a new host.

For more on the negotiations and Hanson’s potential role at NBC, you can read Michael McCarthy’s full story here.

Vice TV Signs BYB Bare Knuckle Boxing Amid Surprising Sports Pivot

BYB

Vice TV is getting into the live sports business. 

The network, known for gritty documentaries, has signed a multiyear rights agreement with BYB Bare Knuckle Boxing, the fight promotion company confirmed to Front Office Sports. The deal includes 13 live events in 2025, starting with BYB 37: Denver Brawl IV on Feb. 22. It will mark the first time Vice TV has aired live sports. 

Vice Media Group filed for bankruptcy in 2023 and last year was sold to a coalition including Fortress Investment Group, Soros Fund Management, and Monroe Capital. Vice TV is still in about 40 million cable and satellite homes. 

In December, Deadline reported that the network would be pivoting to sports programming, including a docuseries partnership with Peyton Manning’s Omaha Productions with documentaries covering John Calipari. There were also plans to include televised podcasts from Colin Cowherd’s Volume network, including The Draymond Green Show with Baron Davis.

The report also said that Vice TV planned to air sporting events that included Arena Football One and PDC World Darts Championship.

This past January, former Barstool Sports CEO Erika Ayers Badan joined Vice Media’s board. 

“Bare Knuckle Boxing is growing faster than any other sport, with a trajectory that mirrors MMA 25 years ago, and that growth and popularity will only accelerate as Vice TV builds out Vice Sports,” BYB CEO Greg Bloom said in a statement. “BYB, like Vice TV, prides itself on being an industry innovator and disruptor, and we look forward to being a tentpole partner as Vice Sports continues to elevate exciting original and live programming.”

Bare-knuckle boxing will be Vice TV’s first live event series as the channel aims “to fill its programming slate with compelling sports-themed docuseries, programs, live events, and podcasts,” Vice TV president Pete Gaffney said.

Around the Dial

Feb 1, 2025; Indianapolis, IN, USA; Pat McAfee and Michael Cole and Wade Barrett celebrate with Jey Uso during the WWE Royal Rumble at Lucas Oil Stadium.

Joe Camporeale-Imagn Images

  • In an expansive conversation with Front Office Sports, legendary WWE play-by-play broadcaster Michael Cole talked about how Pat McAfee has taught him how to make the job fun. Cole is hosting a new show, WWE’s Greatest Moments, debuting on A&E this Sunday night. 
  • ESPN announced it will keep its Sunday Night Baseball announce team intact for the 2025 season. Karl Ravech will continue to serve as lead play-by-play announcer, with David Cone and Eduardo Pérez as analysts and Buster Olney as on-field reporter.
  • Sports doc alert: The new HBO original documentary series Celtics City premieres March 3. Bill Simmons is serving as executive producer. Take a sneak peek at the trailer.
  • Programming changes at the VSiN gambling network include a new show hosted by RotoWire’s Jeff Erickson and Nick Whalen, called Prop Points.
  • Finally, a salute to our longtime Front Office Sports colleague A.J. Perez. He broke enormous stories for FOS over the years. We know A.J. will succeed in his new ventures, but we want to say thank you and godspeed.

One Big Fig

Saquon Barkley

Stephen Lew-Imagn Images

137.7 million 

Peak average viewing audience for Fox Sports’ telecast of the Eagles’ 40–22 win over the Chiefs in Super Bowl LIX in New Orleans.

How powerful is the Super Bowl as a TV property? This year’s game set a new audience record despite peaking in the second quarter between 8 p.m. and 8.15 p.m. The overall telecast averaged a record 127.7 million viewers. It was the third straight year the Super Bowl set a new audience record. 

On top of all that, Fox pocketed a record $800 million in advertising sales. Bottom line: It’s the NFL’s world—and we’re all just living in it.

Reader Response

Mark J. Rebilas-Imagn Images

Everybody had an opinion on Tom Brady calling his first Super Bowl telecast for Fox Sports. Mitch120766 wrote on X/Twitter: “I was a skeptic going in…thought he got better with each week. What’s refreshing is he himself has said he has room to grow. 

Reader Tom Kibbe weighed in via email on Brady’s performance: “He did better than his partner, Kevin Burkhardt, the so-called pro of the team.” 

Meanwhile, we got a big reaction to our story that Dan Orlovsky’s three-year deal with ESPN expires this summer and that he could become a free agent. “Best in the business! Love the way you teach. And you don’t need to scream, belittle and bully when explaining the game,” tweeted PhilRasinboys. 

“Intelligent people prefer that style of reporting. I hate being screamed at when I’m having my coffee.” Theodore Wiggins wrote: 

“Best wishes to Dan as a fan but please don’t leave us and not be on the @PatMcAfeeShow show with whatever you do. America needs you with all the boys. We lost @RapSheet first. Not you too.” 

Robbie Collins had a suggestion for a potential partner for Orlovsky. “One of the few people of Substance on the talking head shows. He’s not just screaming for a ‘hot take,’” he tweeted. “I like him where he is, but honestly I’d like to see a show pairing him with Chris Canty. Those two are hilarious on Unsportsmanlike.

Question of the Day

Will Inside the NBA maintain its success when licensed to ESPN?

 Yes   No 

Tuesday’s result: 51% of you thought Tom Brady did a good job during his first Super Bowl as a Fox analyst.

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Written by Michael McCarthy, Ryan Glasspiegel
Edited by Or Moyal, Catherine Chen

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