March 7, 2025

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Front Office Sports Alert

After months of public negotiation, Stephen A. Smith’s ESPN contract extension is done—and it’s unlike any the network has struck before. Here’s what FOS can report about the deal, which unburdens Smith even further from the network’s typical bounds.

—Michael McCarthy and Ryan Glasspiegel

Stephen A. Smith Agrees to $100M+ ESPN Deal, Not Constrained to Sports

Kirby Lee-Imagn Images

Stephen A. Smith is not going anywhere—at least not for a while.

Front Office Sports has confirmed that the prolific sports media host and opinionist reached a five-year contract extension with ESPN worth over $100 million. The Athletic first reported that the deal was finalized. 

Smith told FOS at Radio Row during Super Bowl week that a deal was coming “very, very soon.” Smith made $12 million a year under his previous pact.

“I’m anticipating that hopefully we’ll reach a deal very, very soon, and I’ll march forward with ESPN for the foreseeable future,” he said.

Smith told FOS that the freedom to do projects outside of ESPN was important for him to secure before signing the deal. 

Smith’s primary focus will be on First Take, and he will continue to be involved with NBA programming. Sources say he will also play a bigger role in the network’s NFL coverage.

As previously reported by FOS, Smith will also get a crack at Monday Night Football like his childhood idol Howard Cosell, said sources. Look for him to make appearances on the Monday Night Countdown pregame show starting this season.

Alone among ESPN on-air talents, Smith is allowed to sound off on national political and social issues. That’s made him a possible contender for the Democratic presidential nomination in 2028—even if Smith says he has no intentions of actually campaigning for the job.

As part of this deal, Smith will also gain the freedom to pursue his interests outside of sports. That’s not limited to politics.

Additionally, he intends to continue growing his production company, both in partnership with Disney and beyond.

FOS reported last December that Smith was seeking a five-year deal worth $100 million. The new deal will make Smith the highest-paid talent at ESPN, ahead of the Monday Night Football duo of Troy Aikman ($18 million) and Joe Buck ($15 million) as well as Pat McAfee ($18 million).

Peyton Manning is also one of ESPN’s highest-paid talents. But it’s difficult to separate his individual earnings from Omaha Productions, which has a long-term agreement with ESPN through 2034. Omaha raised capital at a valuation of $400 million in 2023. Fox’s Tom Brady ranks as the highest-paid sports media personality at $37.5 million a year, followed by TNT’s Charles Barkley at $21 million annually and CBS’s Tony Romo at $18 million.

The news adds to an incredible career arc for Smith at ESPN. He was unceremoniously dropped by the network in 2009 after the cancellation of his talk show, Quite Frankly with Stephen A. Smith. But he worked his way back into the spotlight as cohost of First Take with Skip Bayless in 2012. Once Bayless left for Fox, Smith turned First Take into the hottest show on morning TV.

The record deal was negotiated by Mark Shapiro of Endeavor and Jon Rosen of Envisionary.

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ESPN Should Replace ‘Around the Horn’ With an ‘Insiders’ Show

Kirby Lee-Imagn Images

As first reported by Front Office Sports, ESPN has officially canceled Around the Horn. The talk/debate show will end its legendary run on ESPN May 23 after 23 years and more than 4,900 shows. ESPN won’t say what’s next, except for a temporary half-hour SportsCenter in ATH’s old 5 p.m. ET time slot this summer. But I’ve got an idea for what should come next: How about a show focused on the high-stakes world of sports “insiders”?

As sports media evolves, some positions get more attention than others. Hip, wise-cracking SportsCenter anchors like Dan Patrick were once the industry’s biggest stars. Then came opinionists like Stephen A. Smith and Skip Bayless, who embraced debate. But in recent years, there’s been a growing fascination with insiders like ESPN’s Adam Schefter and Shams Charania, NFL Network’s Ian Rapoport, and Fox Sports’ Jay Glazer.

Bolstered by their massive social media followings, these insiders drive the news cycle and furiously compete with each other on a second-by-second basis. They’re not just reporters. They are their own industries, often operating across multiple media platforms and revenue streams and drawing some of the highest salaries outside of lead NFL announcers. When they pop up on Sunday NFL pregame shows, you sit up and take notice because you’ll generally learn something.

ESPN could have a fascinating show where the likes of Schefter, Charania, Jeff Passan, and Emily Kaplan not only talk about breaking the latest news but also their own 24/7 lifestyle. Insiders tend to be smart, funny, and fiercely competitive. They’d argue over scoops, sourcing, narratives. They’d be great TV. If producers are smart, they’d bring in non-ESPN insiders like Rapoport, Glazer, Josina Anderson, and, yes, Jordan Schultz to contribute to the show.

Hey, Pat McAfee brings in non-ESPNers like Rapoport, and Charania before he joined the network. The sky hasn’t fallen in Bristol. 

Another source familiar with ESPN’s strategy told me: “I’ve heard everything from them potentially expanding Pardon the Interruption to launching a new personality-led vehicle.”

The precedent has been set. NFL Network has the NFL Insiders podcast with Rapoport, Tom Pelissero, Mike Garafolo, and Judy Battista. It’s a smart, fun, informative show. When they appear on TV, they’re even better as a cast.

An “insiders” program on ESPN is an idea whose time has come in my book. Maybe we’ll get a sequel to the “Thrilla in Vanilla (Latte).”

You can read Michael McCarthy’s full column on why an “insiders” show should replace Around the Horn here.

NASCAR Is More Popular Than You Might Think

Imagn Images

The average sports fan likely has no idea how many people actually watch NASCAR compared to other properties.

This past weekend, NASCAR’s EchoPark Automotive Grand Prix at Circuit of the Americas in Austin averaged 4.1 million viewers on Fox—double the average viewership for Luka Dončić’s Lakers debut game on Feb. 10. This follows Sundays where Fox got 4.6 million viewers at the Atlanta Motor Speedway and 6.8 million for the Daytona 500. 

If you separate out football, which is the ratings king in the U.S., these numbers for NASCAR more than hold their own when compared to the rest of the sports landscape. 

The NBA All-Star Game averaged 4.7 million viewers. On Christmas, the five NBA games combined to average 5.25 million viewers across ESPN and ABC (with Lakers-Warriors leading the way at 7.76 million). After that, the next highest-watched game this regular season so far was a later Lakers-Warriors on Jan. 25, which averaged 3.44 million viewers. 

Other tentpole games included the first night of the season when Lakers-Timberwolves drew 2.91 million viewers (there was intrigue for Bronny James that evening) on TNT. As previously mentioned, Dončić’s first game with the Lakers, versus the Jazz, averaged 2.01 million viewers on ESPN. 

Most NBA games are on cable, which is in about 15 million fewer homes than broadcast networks like Fox.

In men’s college basketball, the most-watched game so far this season was Illinois vs. Arkansas on CBS, which drew 5.2 million viewers. However, that game came with the caveat of airing directly after the NFL on Thanksgiving. The next most-watched college hoops game this season was Auburn vs. Alabama on Feb. 15 on ESPN, which averaged 3.2 million viewers. 

NBA playoffs and the NCAA tournament deliver higher viewership, but it would come as a surprise to most people how NASCAR fares versus regular-season basketball. 

In 2023, NASCAR signed a seven-year rights deal worth a total of $7.7 billion with Fox, NBC, Amazon Prime Video, and Warner Bros. Discovery that runs from this year through 2031.

As the fragmentation of the public’s attention has occurred with the advent of social media and ubiquitous streaming options, NASCAR’s viewership is not nearly at the levels it once was. This is true for virtually every non-football sport as well. 

Nevertheless, NASCAR’s viewership in the context of other sports has remained in a robust position. 

Around the Dial

Dana White, CEO of Ultimate Fighting Championship introduces Republican presidential nominee Donald J. Trump during the final day of the Republican National Convention.

USA TODAY

  • UFC boss Dana White and WWE president Nick Khan talked to FOS reporter Eric Fisher about the boxing league that their parent company TKO is launching with Saudi Arabia official Turki Al-Sheikh.
  • ESPN hired longtime former Yahoo Sports writer Dan Wetzel to be an investigative reporter, features writer, and multiplatform voice.
  • Vice TV announced it is expanding its docuseries featuring Rick Pitino’s St. John’s team, Pitino: Red Storm Rising, through the NCAA tournament.
  • Widespread layoffs at Audacy affected the BetQL sports betting network.

One Big Fig

Russell Lansford-Imagn Images

1.4 million

Average viewership for Fox Sports’ coverage of the NTT IndyCar Series at the Grand Prix of St. Petersburg. That was up 45% compared to last year’s St. Petersburg opener. It was the most-watched non–Indianapolis 500 NTT IndyCar Series race—on any network—since 2011.

Reader Response

Kelly Backus / ESPN Images

Reaction poured in for our scoop that ESPN would officially cancel Around the Horn on May 23 after 23 years and nearly 5,000 episodes. Many shared memories of growing up watching the show. Wrote Gennaro Farone on X/Twitter: “The Millennial sports fan’s childhood routine: SC in the morning before school. Get home, throw on Around the Horn & PTI after/during homework. Watch a game. Go to bed. Repeat. It was the best. Thanks for the memories, @TonyReali.” 

@ByTaylorL summed it up by tweeting: “I was 7 years old when this show began airing. Not only was it formative to my growth as a sports fan, but it also introduced me to sportswriters. Wish it could live forever.” 

Others noted it inspired them to enter sports media. “That show inspired me to do what I do now, in its own way. Thank you very much for everything,” said Kyle Brandt of NFL Network’s Good Morning Football, during a classy on-air tribute to the show. 

Question of the Day

Does Stephen A. Smith deserve to be the highest-paid ESPN employee?

 Yes   No 

54% of respondents thought Fox Sports would replace the retired Jimmy Johnson with another coach before the start of the 2025 NFL season.

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Written by Michael McCarthy, Ryan Glasspiegel
Edited by Or Moyal, Catherine Chen

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