To help you stay on top of today’s ever-changing business of sports, we’re launching FOS Essentials – a series of complimentary, interactive courses to further develop your skills and boost your career.
In our first course, Sports Marketing Essentials, presented by Pepsi Sports, you’ll get an inside look into Pepsi’s overall sports marketing strategy from their leaders and agency partners.
The course explores how Pepsi brands activate at marquee events including the Super Bowl and NBA All-Star weekend, leverage athletes, have pivoted in a COVID-19 world and more.
Course modules include:
PepsiCo: Fundamentals of a Sports Megabrand
Gatorade and the World of the Athlete
Branded Events and League Activations
Esports: Transition from Traditional Sports
Using Data to Inform Sports Marketing Strategy
Make-goods: Reevaluating Partnerships in a COVID-19 World
Super Bowl Marketing
Watch the video modules, complete a brief quiz on each and you’ll earn a digital badge to share on LinkedIn, Twitter and Facebook.
Complete the course by February 28th and you’ll be entered for the chance to win an Aaron Judge autographed baseball!