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Front Office Sports - The Memo

Morning Edition

March 25, 2026

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MLB opening week has arrived, and the league is entering 2026 with plenty of momentum after last year’s historic gains in attendance and national television viewership, an exciting World Series, and a smash-hit World Baseball Classic. The league is also facing uncertainty about potential labor strife and a media landscape under more turbulence than ever.

—Eric Fisher

First Up

  • The NBPA called for the removal of the NBA’s 65-game rule for players to be eligible for regular-season honors. Read the story.
  • YES Network is adding an extra hour of pregame coverage and 30 more minutes of programming to weeknight, non-national games of the Yankees. Read the story.
  • The NFL’s competition committee released its set of proposals to be voted on by team owners, and it doesn’t include a new effort to ban the Tush Push. Read the story.
  • As the PGA Tour prepares to remake its annual calendar and overall structure, there still appears to be no scheduling tie-up with its rival LIV Golf. Read the story.

MLB Season Arrives With Some Momentum, but Labor Fights Loom

The Cincinnati Enquirer-Imagn Images

Major League Baseball enters the 2026 season with plenty of momentum after last year’s historic gains in attendance and national television viewership, as well as a scintillating World Series with widespread global appeal and a smash-hit World Baseball Classic earlier this month. 

The league also begins the new campaign with heightened uncertainty about the sport’s future economic framework, rising questions about whether MLB will lose its first games to labor strife since 1995, and a media landscape under more turbulence than ever.

That mixed situation, and how the forces on each side exert themselves, will go a long way toward defining the upcoming MLB season, beginning Wednesday night with a Netflix-exclusive broadcast of the Yankees at the Giants. Among the key issues at play this year:

  • Labor battles: The current five-year labor accord between MLB and the MLB Players Association expires Dec. 1, and talks toward the next term are expected to begin next month. Owners are expected to pursue a salary cap, something the players vehemently oppose, and a lockout late this year remains possible. It won’t be until next season that games are at risk of cancellation, and like the recent WNBA situation, significant movement will likely wait until very late in the negotiating process. By this summer, though, an initial read on the status of negotiations should become known. MLBPA interim executive director Bruce Meyer is still the union’s lead negotiator, but he also has the organization’s heightened leadership role after the recent departure of Tony Clark.
  • The haves and have-nots: The two-time defending champion Dodgers are attempting to become the first three-peat World Series winner since the 1998–2000 Yankees. Los Angeles will go into the season with a $395.8 million luxury-tax payroll. That’s more than five times the size of MLB’s No. 30 spender, the Marlins and their $77.4 million outlay. That widening economic divide, and how to address it, is core to the labor talks and directly informs the salary-cap discussion. The Dodgers are also a heavy betting favorite to win the World Series again, followed by the Yankees and Mariners. 
  • New national media partners: After last year’s contract opt-out by ESPN, MLB struck a new set of short-term national media-rights deals with NBC and Netflix, as well as a revised pact with the Disney-owned ESPN. Despite the league’s preference to not be back on the market in this way, the situation actually could provide significant upside for MLB, as it gains additional presence on both broadcast TV and streaming. Both Netflix and NBC have buttressed their new commitments to baseball with a series of high-profile talent hires. 
  • Local media shakeup: MLB no longer has any tie to the embattled Main Street Sports Group, parent company of the FanDuel Sports Network. All nine clubs previously with the regional sports network operator left in February. Most of them aligned with the in-house MLB Media model for the production and distribution of their local games. The Braves and Angels, meanwhile, opted to form or operate networks of their own. In any of those situations, though, the short-term revenue for the involved clubs is more uncertain compared to the guaranteed local-rights fees in their prior contracts. 
  • Attendance watching: After last year’s gain at the gate, achieved on the final day of the regular season, MLB is aiming for its first four-year stretch of attendance gains, outside of the COVID-19 pandemic, since 2004–07. 
  • ABS in use: The automated ball-strike system, after prior testing in the minors and spring training, will get its full MLB debut in 2026. How the challenges around ABS are deployed could have significant impacts on gameplay, somewhat similar to the transformative effects of the pitch clock beginning in 2023. 
  • Back home in Tampa: The Rays are back in Tropicana Field after being displaced all of last year due to damage from Hurricane Milton. The club, however, is still working on a finalized deal to build a new ballpark near Tampa International Airport. The A’s, meanwhile, are trying to make the best of a second season in Sacramento, leaning more in to their interim home while a new stadium is built in Las Vegas.
  • The stars are out: A big part of the upswing of the recent WBC owed to the presence of a record 78 MLB All-Stars. More broadly, the league continues to enjoy the widespread benefits of a collection of generational-level stars on the field, including the Dodgers’ Shohei Ohtani, Yankees’ Aaron Judge, Pirates’ Paul Skenes, Tigers’ Tarik Skubal, Mets’ Juan Soto, and Braves’ Ronald Acuña Jr., among many others. Each of these talents is at or near career peaks. A series of forthcoming stars only adds to that, including Pittsburgh’s Konnor Griffin, despite his starting the season in the minors. 

“On everything that we do, it all comes back to the players,” MLB commissioner Rob Manfred said last week on the MLB Network. “It’s the stars that drive your audiences.”

SPONSORED BY E*TRADE FROM MORGAN STANLEY

The Investor Behind Women’s Soccer’s Rise

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In Season 3, Episode 5 of Portfolio Players, presented by E*TRADE from Morgan Stanley, cofounder of Muse Capital and Muse Sport, Assia Grazioli-Venier, explains why women’s soccer is becoming one of the most important growth engines in global sports.

She breaks down the NWSL’s rapid rise, the early investment story behind Michele Kang and the Washington Spirit, and why not every new league will survive the current wave of capital entering the space. Grazioli-Venier also unpacks the real impact of celebrity investors and how she evaluates sports like early-stage startups.

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EXCLUSIVE

Mike Tomlin Signs With Sports Media Agent Sandy Montag

Nov 9, 2025; Inglewood, California, USA; Pittsburgh Steelers head coach Mike Tomlin looks on during warmups before the game against the Los Angeles Chargers at SoFi Stadium.

Jayne Kamin-Oncea-Imagn Images

Mike Tomlin is testing the TV market waters. The former Steelers head coach has signed with longtime sports media agent Sandy Montag, sources told Front Office Sports. Montag and former sportscaster-turned-agent Alex Flanagan will represent Tomlin in potential contract talks with networks and streamers, sources said. Read more from Ryan Glasspiegel and Michael McCarthy here.

FOS NEWS

NBA Tanking Crisis Is Getting Worse

FOS graphic

The Wizards and Pacers both lost 16 straight games, and the Nets are right there with them. A month after the NBA fined the Jazz and the Pacers for blatant tanking, nothing has changed. So how bad does it have to get before league commissioner Adam Silver actually does something about it?

With Darryn Peterson, Cameron Boozer, and AJ Dybantsa all potentially available at number one, this could be the most valuable draft lottery in years. And that changes the calculus for every team sitting at the bottom of the standings right now. Watch the full video.

SPONSORED BY TRAVEL TEXAS

Texas Rodeo Roundup

In Texas, rodeo is more than a sport—it’s a celebration of heritage and adrenaline. Watch fearless riders, lightning-fast barrel racers, and expert ropers under the bright arena lights, and feel the thrill as crowds roar for every daring move. With every event showcasing the spirit of Texas, rodeos bring all walks of life together for a one-of-a-kind spectacle. Whether it’s your first rodeo or your 100th, this is Texas at its boldest—and it’s waiting for you.

Explore Texas’s most authentic sport.

ONE BIG FIG

Straight Sets

Mar 23, 2026; Miami Gardens, FL, USA; Jannik Sinner (ITA) hits a forehand against Corentin Moutet (FRA) (not pictured) on day 7 of the 2026 Miami Open at Hard Rock Stadium.

Geoff Burke-Imagn Images

26

The number of consecutive sets Jannik Sinner has won at ATP Masters 1000 events, a new record that surpasses Novak Djokovic’s 10-year record of 24. The world No. 2–ranked Italian tennis star reached this milestone after beating Corentin Moutet in the third round of the 2026 Miami Open 6–1, 6–4.

LOUD AND CLEAR

March Madness, With Onions

Apr 7, 2025; San Antonio, TX, USA; TV personalities Ian Eagle, Grant Hill and Bill Raftery before the national championship game of the Final Four of the 2025 NCAA Tournament at the Alamodome.

Robert Deutsch-Imagn Images

“Best time of the year. Get a chance to see great basketball, buzzer beaters, and damage my liver this next month.”

—Grant Hill, joking about the grind (and fun) of the NCAA tournament alongside longtime partner Bill Raftery.

Raftery, now 82 and in his 12th year on CBS’s top college basketball broadcast team, remains a central figure in March Madness coverage. FOS senior reporter Michael McCarthy writes that Raftery’s charisma, basketball IQ, and signature catchphrases—“Onions!”—have made him the MVP of CBS Sports’s and TNT Sports’s March Madness coverage. Read the story.

Editors’ Picks

Frank Thomas Hits White Sox, Nike, and Fanatics With NIL Lawsuit

by Ben Horney
Thomas claims the companies have sold his jerseys without consent.

Taylor Twellman Joins Yahoo Sports for World Cup

by Ryan Glasspiegel
Twellman will regularly appear on multiple shows, including “Yahoo Sports Daily.”

Local TV Struggles Hit NBA Players in Their Pockets

by Alex Schiffer
Next year’s salary cap is $1 million lower than projected.

Question of the Day

Did the World Baseball Classic make you more excited for the MLB season?

 YES   NO 

Tuesday’s result: 87% of respondents think NBA teams should be more severely penalized for tanking.

Events Video Games Shop
Written by Eric Fisher
Edited by Lisa Scherzer, Matthew Tabeek, Catherine Chen

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