January 13, 2023

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Front Office Sports Pro

Happy Friday!

Pro is back this week with a Report featuring the value, impact, and potential liabilities of artificial intelligence in sports.

As always, we are looking for feedback on the Pro platform. Fill out our quick survey and let us know how we can improve the product for you.  

If you have any comments, feel free to reach out on Twitter @Ronenain to continue the conversation!

Will AI Take Sports By Storm?

Credit: WSC Sports

One of the most exciting insights of our 2023 Investor Roundtable Report was the emphasis on the exponential rise of Artificial Intelligence tools, apps, and solutions, which will likely take over sports by storm this year.

You’ll likely hear about AI in many different contexts — robotics, language processing, machine learning, deep learning, etc.

The popularity of AI has fluctuated over the last three decades. Yet recent developments, new projects, and increased interest from big tech and private equity have businesses feeling bullish. 

This week, Microsoft announced a $10 billion investment in OpenAI — the company behind the captivating tool ChatGPT — valuing the San Francisco-based firm at $29 billion.

But ChatGPT is not alone — Generative AI, DALL-E, and GPT3 have also been making headlines lately. 

For sports businesses looking for an investment edge or wanting to understand how AI impacts their operations, the time is right to examine this evolving technology’s value, impact, and potential liabilities.

Due to the wide variety of benefits, the convergence of AI and the sports industry at all performance levels and for business and operations seems inevitable, and the areas of opportunity are endless — refereeing, sports betting, media piracy, and compliance are only a few.

Sports is inherently an industry that thrives on competition not only for titles but for eyeballs — so once someone finds an advantage, others will rush to get in on the action.

Hundreds of sports organizations today use AI for various applications — but what’s the true impact of these solutions?

Want to learn more? Check out the AI report here.

ICYMI: Last week, we published the 2023 Investor Roundtable Report. You can access that and all our previous reports on Pro HQ.

Deal Tracker

Deal Tracker

This week’s Pro Deal Tracker highlights: 

  • Candy Digital, the New York-based digital collectible company, raised an undisclosed amount in Series A1 funding from Galaxy, ConsenSys Mesh, 10T Holdings, and ConsenSys.
  • Microsoft is investing $10 billion in OpenAI, the creator of the viral artificial intelligence bot ChatGPT.
  • Rendever, the company pioneering the future of aging through VR, acquired Alcove, a popular consumer VR platform for families at home through their own VR headsets.
  • Rafael Nadal will be the owner of Team Spain in a new electric boat racing series called E1, which launches later this year.
  • PSG-owner Qatar Sports Investments targets Manchester United, Tottenham, and Liverpool for potential takeovers.
  • Next League, a digital consultancy and tech company, acquired professional services and digital product business Infront X, which serves clients like the PGA Tour, Breeders’ Cup, and FIBA Digital (ISU) for an undisclosed amount.

Try out the full Deal Tracker.

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Written by Ronen Ainbinder
Edited by Brian Krikorian

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