August 26, 2021

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It’s Women’s Equality Day, and 12-year-old Ella Bruning is making history at the Little League World Series as the 20th girl to play in the annual event.

U.K.’s PureGym Mulls IPO

PureGym/Design: Alex Brooks

Gyms are open again, and the United Kingdom’s largest chain is ready to expand with help from the public market.

PureGym — with more than 1 million members registered — is considering an IPO: A listing on the London Stock Exchange could come as soon as this year.

All of its 506 gyms, spread across the U.K., Switzerland, and Denmark, are now open. The company opened 15 new locations in the first half of 2021 and wants to accelerate expansion next year, particularly in the U.K. and Switzerland.

  • PureGym was bought by California-based private equity firm Leonard Green & Partners in a deal valuing it at $823 million in 2017. The firm boosted the gym chain with a $137 million cash injection in Sept. 2020, alongside a $68.5 million increase in PureGym’s credit facility.
  • The company told investors that it lost $126.2 million in the first half of this year. It carried $1.1 billion in net debt at the end of Q2.
  • However, it had a profitable second quarter, with an adjusted EBITDA of $22 million. June revenues were up 99% from those of June 2019, as a slightly reduced membership was offset by price increases.

PureGym had planned to raise $260.6 million through an IPO in 2016 but scuttled those plans due to insufficient investor demand.

Now the company sees a strong market for its affordable gyms, noting the market can “support growth in these conditions as consumers consider cost-conscious alternatives.”

Micro Betting Company Simplebet Raises $30M

Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

Former UFC executive Nakisa Bidarian and Jake Paul’s Anti Fund are leading a $30 million financing round in micro betting company Simplebet.

The raise brings Simplebet’s total funding to $80 million. Previous investors include Australian gambling machine manufacturer Aristocrat and tennis star Andre Agassi.

Simplebet offers in-game wagers for the NFL, NBA, MLB, and college football — with plans to add more.

  • The company announced a multiyear deal with DraftKings on Tuesday.
  • It also named MGM Resorts International head Jim Murren to its board of directors this week. 

Anti Fund launched in March and uses AngelList’s Rolling Funds platform rather than a pool of capital. Paul says the venture plans to invest “around $10 million to $20 million a year.”

The Simplebet investment is Anti Fund’s biggest yet. Paul previously cofounded TGZ Capital, a small venture fund that participated in financing rounds for 15 startups.

On Sunday, Paul will look to improve on his 3-0 record — all knockouts — by fighting mixed-martial artist and former UFC welterweight champion Tyron Woodley.

Editor’s note: DraftKings is an FOS partner.

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Chargers Owner Wins Legal Battle As NFL Stands By

Jay Biggerstaff-USA TODAY Sports/Design: Alex Brooks

Los Angeles Chargers controlling owner Dean Spanos has already earned one victory this summer by getting his legal dispute with his sister, Dea Spanos Berberian, moved out of Los Angeles.

Spanos will win again if the National Football League successfully maneuvers to push the case outside a courtroom altogether. 

The NFL has held off intervening in the matter so far, although court documents show that the league backs Dean Spanos’ request to transfer the matter to arbitration as soon as Sept. 9.

An attorney representing the NFL wrote in a May filing that the NFL Constitution’s arbitration provision “requires that certain disputes pertaining to the ownership of an interest in a NFL member club be submitted to arbitration.”

The Athletic was the first outlet to report on the NFL’s intentions. 

  • In April, Berberian filed a petition in Los Angeles County in a bid to force a sale of the franchise, naming Amazon founder Jeff Bezos as a possible candidate to purchase the team. 
  • The case was transferred to San Joaquin County, the Central Valley home of Dean Spanos, on Aug. 19. 
  • Berberian alleges that a sale of the franchise is necessary to pay off more than $353 million in debt, something his brother’s attorneys claim is not the case. 

Berberian, Spanos, and two of their siblings each hold 15% of the team, with the rest (36%) in a family trust. 

The Chargers moved from San Diego to L.A. in 2017, paying a $650 million relocation fee and leaving behind a fanbase it had developed for more than 56 years.

Conversation Starters

Conversation Starters

  • If you haven’t read Front Office Sports’ morning edition, here’s your sign to give it a listen. The Leadoff covered today’s AM newsletter detailing the future of football betting, approval for the Jags’ new football complex, Nike shareholders’ dive into racial equity data, and a new hub for sports on Fox’s Tubi. Click here to listen.
  • Michelob Ultra is committing $100 million to women’s sports for Women’s Equality Day. The brand will allocate 50% of their lifestyle media toward women’s sports.
  • Google announced the Fitbit Charge 5, a premium fitness tracker with a major emphasis on health features.
  • With Babbel, you can learn a new language in just 3 weeks. The app’s immersive lessons are designed to be fun and completed in 10-15 minutes. Get up to 55% off your Babbel subscription today.* 

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Market Movers

U.S. stocks experienced declines across all three major indexes on Thursday. Here’s a look at how sports-related stocks performed:

(Note: All as of market close on 8/26/21)
What to Watch

What to Watch

If you’re as excited as we are about the return of football, then you need to check out “Hard Knocks: The Dallas Cowboys.”

How to Watch: Streaming on HBO Max.*

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Starring: Dak Prescott, Ezekiel Elliot, Micah Parsons

FOS POV: There’s a good chance you’ve been a fan of “Hard Knocks” for years. Watching the inner workings of one of the game’s most famous franchises takes the series to a new level. Expectations are high in Dallas as they look to bounce back from an up-and-down 2020 season, and it all can be watched on HBO Max. 

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Written by Abigail Gentrup, A.J. Perez, Owen Poindexter

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