All eyes are on today’s runoff elections in Georgia, where the outcome determines which political party will gain control of the U.S. Senate. 

Republican Kelley Loeffler currently holds the Senate seat. She also owns the WNBA’s Atlanta Dream, but players aren’t supporting her campaign. 

• Loeffler has denounced both the Black Lives Matter and Say Her Name movements, writing to WNBA Commissioner Cathy Engelbert that the league needs less politics, and called for U.S. flags on jerseys.  
• She also introduced the Protection of Women and Girls in Sports Act, which would effectively ban trans girls and women from playing publicly funded sports.

The WNBPA called for Loeffler to be removed from the league, and the WNBA distanced itself from Loeffler in a statement saying she was no longer involved in the Dream’s day-to-day business.

WNBA players have instead thrown their support behind Democrat challenger Rev. Raphael Warnock, leading a campaign to vote out Loeffler.

On Aug. 4 and 5, in the middle of the league’s Wubble season, players from all 12 teams wore black T-shirts reading “VOTE WARNOCK” to their games.

Warnock’s campaign said it saw $240,000 in online donations and 4,000 new donors in the 72 hours after the WNBA’s demonstration. Warnock has raised more than $100 million since October. 

Both Warnock and Loeffler have reason to be confident on election day, as most polls show them just a couple percentage points apart in either direction.

Ahead of its upcoming shortened season, the NHL unveiled sponsors for its four re-aligned divisions as it searches for ways to make up revenue.

The league took a hit from COVID-19, with year-over-year revenue dropping 14%.

The new division partners all have existing relationships with the league. Sponsored divisions are reportedly “viewed as a one-year-only campaign.”

Sponsored Division Names:

• Discover Central Division
• Honda West Division
• MassMutual East Division
• Scotia North Division

Last month, the league announced that it would allow helmet sponsorships. The NHL reportedly hopes to raise $15 million across all teams for the 2021 season with the helmet ads. 

Most team helmet deals appear to be extensions of the naming rights deals for the arenas those teams play in. For example, Capital One is the helmet sponsor for the Washington Capitals, who play in Capital One Arena.

Currently touted as a trial, the helmet ads could have staying power. The NBA’s jersey patch program has generated more than $150 million for teams since 2017-2018.

After shares plummeted on Monday, sports-centric streaming service FuboTV rebounded Tuesday following the company’s announcement of preliminary fourth-quarter results. 

The stock rose as much as 26.13%, closing the day at $27.40, up 12.71%.

FuboTV’s total revenue in the quarter is expected to land between $94 million and $98 million, a 77% to 84% gain from the same period in 2019. The company previously estimated it would reach $80 million to $85 million. 

Total subscribers are expected to reach 545,000 in Q4, a 72% increase from last year, also beating the company’s forecast.  

FuboTV still has a long way to go before rivaling top livestreaming competitors.

• Hulu + Live TV — 4.1 million subscribers 
• YouTube TV — More than 3 million subscribers 
• Sling TV — 2.5 million subscribers 

Since going public in October at an IPO price of $10 per share, Fubo has become a perplexing case for analysts. Shares skyrocketed to $62 in late December as the company announced plans to move into sports wagering. 

LightShed Partners analyst Rich Greenfield recently projected FuboTV stock to eventually fall to $8 per share, saying it “may be the most compelling short we have ever identified.”

But Needham & Co.’s Laura Martin gave the stock a “buy” rating and called it “an inexpensive way for public investors to participate in the U.S. consumer shift toward OTT and streaming TV.”