October 18, 2022

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Everything’s in flux in today’s Leadoff: Qatar is nearing its population in World Cup ticket sales, Comcast shutters G4 TV, Roblox reports favorable user growth, and the Tennessee Titans are one step closer to a $2.2 billion domed stadium. Click here to listen.

NFL Owners To Seek $571M from Rams Owner

Orlando Ramirez-USA TODAY Sports

Los Angeles Rams owner Stan Kroenke has a hefty legal bill coming his way.

During league meetings on Tuesday, NFL owners planned to charge Kroenke $571 million – the remainder of a settlement over the team’s relocation from St. Louis in 2016, sources confirmed to Front Office Sports. The league will raise the owner’s allowable debt limit to help him finance the charge.

  • The city of St. Louis sued over the Rams’ departure, seeking more than $1 billion.
  • The two sides eventually agreed on a $790 million settlement. 
  • The NFL has reportedly paid off $219 million to help cover the settlement.
  • In May, the league deducted about $7 million from the 31 other teams’ revenue-sharing payment, according to The Athletic.

Some owners expressed anger over having to pay anything toward the Rams relocation – Kroenke had previously agreed to cover legal fees, but later argued that the settlement fell outside that commitment.

NFL Pluses and Minuses

League officials also discussed their new streaming service, NFL+. Overall, the league is pleased with the product, sources familiar with the matter told FOS.

Technical issues and unmet fan expectations to watch out-of-market games marred its rollout. Users were able to watch preseason games, but are only able to listen to out-of-market regular-season radio broadcasts.

Also under discussion are the sales of a stake in NFL Media and NFL Sunday Ticket rights, the latter of which is complicated by restrictions on the product negotiated into the league’s contracts with CBS and Fox.

NBA Begins New Season With Trio of $5B Franchises

Wendell Cruz-USA TODAY Sports

The NBA will tip off a new season Tuesday night with three franchises worth more than $5 billion. 

Based on Forbes’ most recent list of the most valuable NBA franchises, the New York Knicks lead the pack with a $5.8 billion valuation, a 16% increase from the previous season.

The NBA’s 30 teams head into the season worth an average $2.48 billion — up 13% year-over-year — based on the 2021 list. Forbes has yet to unveil its 2022 rankings.

  • Joe Lacob and Peter Guber’s Golden State Warriors are the second-most valuable in the NBA with a $5.6 billion valuation.
  • The Los Angeles Lakers — owned by a group that includes the Buss Family Trusts, Mark Walter, and Todd Boehly — are the third-most valuable at $5.5 billion.
  • Jerry Reinsdorf’s Chicago Bulls round out the top four with a $3.65 billion valuation, an 11% increase year-over-year. 

A first for the league: All five Christmas Day games will be shown on ABC. Viewers can watch them all on ESPN as well. 

Big Deals 

NBA owners also secured a record $1.46 billion in sponsorship deals for the 2021-22 season.

Introduced during the 2017-2018 season, jersey patch deals are projected to bring in more than $225 million this season for the NBA’s 30 teams.

In September 2021, the Lakers secured a five-year jersey patch deal worth more than $100 million with South Korean food line Bibigo, while the Brooklyn Nets landed an agreement with brokerage platform Webull worth roughly $30 million per year.

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Technology is Changing the Game

Twitch. Snapchat. E-Sports. 

A decade or two ago, terms like these would mean nothing to us… but now, they’re some of the biggest influences in the sports industry – as both engagement platforms, and areas ripe for sponsorship.

But with new opportunities come new challenges, and the sporting world is no exception. As sports sponsorship models have evolved over the years, so too have the tools that brands and rights holders use to manage them.

Join us on October 25 at 1 p.m. ET as Owen Poindexter, Editor at Front Office Sports, sits down with Marc Roots, Chief Product Officer at KORE, and Scott Tilton, Executive Vice President at KORE and Founder of HookIt, for a conversation about The Evolution of Technology in Sponsorship.

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FuboTV No Longer Betting On Sportsbooks

fuboTV

Fubo Sportsbook is no more.

When FuboTV announced its preliminary third-quarter results on Monday, the sports-focused streaming platform revealed it’s closing its Fubo Gaming subsidiary, as well as operations of its Fubo Sportsbook, effective immediately.

The announcement follows the company’s strategic review of the division. 

FuboTV claimed that “while multiple parties expressed interest in the business, none of these opportunities would have allowed Fubo to lower its funding requirements and generate sufficient returns to shareholders.”

  • Fubo Sportsbook launched last year and, as recently as June, reportedly said it still planned to launch live odds this year.
  • In August, it announced the expected launch of Fubo Sportsbook in two additional markets but revealed it would no longer pursue independent wagering. 

The company’s earnings call in November is expected to provide more details.

FuboTV’s Finances

While gambling may have proven unsuccessful, the rest of the company seems to be doing just fine.

FuboTV expects third-quarter revenue in North America to grow 34% year-over-year to at least $210 million, with Rest of World revenue — which includes Molotov, a French live TV streaming service that FuboTV acquired in December for $190 million — reaching at least $5.5 million. The company’s previous North America revenue guidance was $200 million-$205 million. 

The company expects its paid subscribers in North America to surpass 1.22 million, a more than 27% year-over-year increase, and ROW paid subscribers to reach around 350,000.

Conversation Starters

Conversation Starters

  • Apple is all in on sports with major deals for the Super Bowl Halftime Show, MLS and MLB broadcasting rights, and a bid for NFL Sunday Ticket. On the latest episode of The Newsroom, the Front Office Sports team breaks down what Apple is up to, and how sports fit into the tech giant’s overall strategy. Listen and subscribe on Apple, Spotify, and YouTube.
  • Jack Easterby’s departure as executive VP of football operations for the Houston Texans was made official Monday, ending a career where his handling of Deshaun Watson and DeAndre Hopkins drew broad criticism.
  • The Golden State Warriors are set to pay an NBA-record $286 million in luxury tax for the 2023-24 season for a total payment of $483 million, per ESPN’s Bobby Marks.

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Market Movers

U.S. stocks experienced gains across all three major indexes on Tuesday. Here’s a look at how some sports-related stocks performed:

(Note: All as of market close on 10/18/22)
What to Watch

What to Watch

The Philadelphia Phillies face the San Diego Padres on Tuesday night at Petco Park in Game 1 of the NLCS. 

How to Watch: 8:03 p.m. ET on FS1 

Betting Odds: Padres -1.5 || ML -125 || O/U 6.5

Pick: Expect the Phillies to maintain their momentum. Take Philadelphia to cover.

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Written by Owen Poindexter, Justin Byers, Abigail Gentrup
Edited by Matthew Tabeek, Brian Krikorian

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