Peloton is making its classes available outside its app or hardware for the first time through a deal with Delta Air Lines.

Delta is now offering five classes that Peloton produced exclusively for the airline to assist passengers with stretching, relaxing, meditating, or falling asleep.

The classes will be available on the planes’ seatback screens and will not be offered on Peloton’s app. Jen Cotter, Peloton’s chief content officer, told CNN the integration gives the company a chance with “people that aren’t Peloton members.”

Despite the massive treadmill recall and lawsuits Peloton faced earlier this year, the connected fitness giant continues to expand across a wide variety of industries.

• Reports surfaced in June that Peloton was working on an armband heart-rate monitor.
• In July, it announced an in-app video game for Peloton bike owners and subscribers.
• It acquired workout machine maker Precor for $420 million in April, expanding its manufacturing capacity in the U.S.
• The company also recently launched its first clothing line, designed entirely in-house.

Peloton reported a net loss of $313.2 million in its fourth fiscal quarter — though it still posted $937 million in revenue — and has roughly 900,000 paid digital-only members.

The company reports its first-quarter earnings on Thursday.

Sports betting companies FanDuel and DraftKings are among multiple businesses that have submitted bids to purchase The Athletic, according to The Information.

The Athletic hired investment bank LionTree in September to explore selling all or part of its business.

The subscription-based platform previously held discussions with The New York Times, but the talks fell through in June over a reported disagreement on how to compensate The Athletic’s employees for their equity in the company. It also held discussions with Axios earlier in the year.

The Athletic, which has over 1 million subscribers, is seeking a valuation of more than $750 million. The company has been unprofitable the last two years.

• It lost $41 million in 2020, following a loss of $54 million the year prior. Revenue rose to $47 million in 2020 from $26 million in 2019.
• This year, it projects $77 million in revenue with $35 million in net losses.

FanDuel parent company Flutter Entertainment recorded $902 million in revenue during the first half of the year and expects its U.S. business to turn a profit for the first time in 2023, while DraftKings’ second-quarter revenue grew 297% year-over-year to $298 million.

The Athletic includes Founders Fund, Courtside Ventures, and Powerhouse Capital as investors.

Coca-Cola has made its largest acquisition to date, paying $5.6 billion for full control of sports drink company BodyArmor.

The beverage giant will buy the 85% of BodyArmor it didn’t already own. On Friday, reports came out that a deal was in the works. Coke initially bought into BodyArmor in 2018.

• The estate of Kobe Bryant will receive around $400 million. Bryant invested in BodyArmor in 2013, putting in $6 million. He sat on the company board until he passed away in 2020.
• Coca-Cola announced the acquisition at 8:24 a.m. ET on Monday to honor Bryant, who wore Nos. 8 and 24 on his jerseys.
• James Harden and Mike Trout are also investors and spokespeople for BodyArmor.

The transaction will bump Coca-Cola’s $4.9 billion acquisition of coffee company Costa, which closed in January 2019, to second place among the company’s biggest deals. Coca-Cola acquired Vitaminwater-maker Glaceau, co-founded by BodyArmor founder Mike Repole, for $4.1 billion in 2007.

BodyArmor expects to notch around $1.4 billion in 2021 sales — a far cry from the $250 million it garnered in 2018. With BodyArmor in the fold, Coca-Cola, which also owns Powerade, will have around 23% of the sports drink market.

PepsiCo-owned Gatorade dominates the category with a 68% share.