A bevy of well-known properties live within LeBron James’ production house and entertainment firm, The SpringHill Company — “Space Jam: A New Legacy,” media platform Uninterrupted, and HBO’s “The Shop,” to name a few.

On Tuesday, The Information reported that the company is exploring a possible sale at a valuation of up to $750 million. Nike is said to be among the suitors.

There’s a chance that the conversations spur an investment rather than a sale, and talks are said to be in very early stages, with SpringHill not having yet opened a formal process.

Last June, the company secured $100 million in funding from a who’s who of investors:

• Investment and advisory firm Guggenheim Partners
• University of California’s UC Investments
• News Corp. heir Elisabeth Murdoch’s production company Sister
• Entrepreneur Jason Stein’s investment fund SC.Holdings

James scored his first major equity payout when Beats by Dre sold to Apple for $3 billion in May 2014. He’d taken a stake in Beats in 2008 in exchange for promotion and pocketed $30 million from Apple’s acquisition.

Earlier this year, Forbes reported that James will reach billionaire status by the end of 2021.

Editor’s Note: SC.Holdings is an investor in FOS.

iFIT will acquire women’s health and fitness platform Sweat for a reported $300 million, according to The Wall Street Journal.

Formerly known as Icon Health & Fitness, iFIT already owns fitness brands Freemotion, ProForm, and NordicTrack. Sweat will expand the company’s presence globally.

The company is building its portfolio ahead of an anticipated IPO in the fall.

The company reached a valuation of more than $7 billion in late 2020 after a $200 million round of funding. It expects that number to rise once it’s publicly listed.

The home fitness equipment market is projected to reach $11.45 billion by 2027, and iFIT is just one of many companies looking to capitalize.

• Tonal raised $250 million in March in a round that included Drew Brees and Sue Bird.
• Tempo raised $220 million in April in Series C funding led by SoftBank.

iFIT hit $1.5 billion in revenue last year, compared to Peloton’s nearly $3 billion.

Flutter is selling its sports betting affiliate Oddschecker to Bruin Capital in a deal worth up to $215 million.

Flutter acquired Oddschecker when it purchased now-defunct gaming and online gambling company The Stars Group for $6 billion in 2019. 

Oddschecker is being divested so Flutter can focus on its core global gaming brands like FanDuel and Fox Bet. Oddschecker is a leading sports betting company in the United Kingdom but also operates in the U.S., Italy, and Spain.  

The move makes sense for Bruin, which is already invested in sports from several angles:

• Launched sports-focused streaming service OverTier in 2017
• Acquired sports marketing and analytics agency Two Circles in 2019
• Became a TGI Sport co-owner earlier this year after a $100 million investment  

The Oddschecker acquisition marks the 23rd principal or add-on investment for Bruin since former IMG president and NASCAR executive George Pyne launched the company in 2015.

The transaction also represents the fourth time Oddschecker has changed owners since 1999.