Super Bowl champion Joe Montana’s venture capital firm is looking to raise $100 million, according to an SEC filing.

The San Francisco 49ers icon is general partner of Liquid 2 Ventures, which is seeking capital for its third fund. The firm closed its second fund after raising $37.67 million in April 2019.

Liquid 2 Ventures has invested in more than 100 companies, including:

• Esports organization Cloud9
• DevOps platform Gitlab
• Digital media network Brat
• Information tech company Rappi
• Internet satellite company Astranis

Montana’s firm invested in cannabis dispensary Caliva’s $75 million first funding round in 2019.

Last month, the company was acquired to go public by Subversive Capital, the largest cannabis special purpose acquisition company, for $282.9 million.

Montana earned $25 million in his football career, but is venture capital more lucrative than football?

“Well, if I was playing today, maybe not. Back when I was playing, absolutely,” he told Forbes earlier this year.

Formula One could be the next sport to land a deal with Amazon.

The series is reportedly in “active” talks with the e-commerce giant about streaming deals for its Grand Prix races as it looks to unlock new revenue streams. F1 incurred $363 million in operating losses through the first nine months of 2020. 

“They’re [an] incredibly important potential partner and an opportunity for us to expand and grow our business,” F1 CEO Chase Carey, who is stepping down this month, told the Financial Times. 

F1, like most major sports entities these days, is seeking ways to capture younger viewers. As of January 2019, 14% of F1 viewers were under 25 years old. 

A deal with Amazon would help F1 appeal to cord-cutters, as 87% of Americans aged 18-25 access TV content via the internet, according to PwC. Cable TV is projected to see its highest ever one-year drop in subscribers by the end of 2020.

Amazon already owns live streaming rights to 13 NFL games per season, the English Premier League, and is growing its cricket offerings in India. The company pays about $65 million annually for its Thursday night NFL rights, approximately a tenth of what Fox pays to telecast them.

F1’s most lucrative broadcast deal — a 10-year agreement with Sky in the U.K. — is worth $250 million annually through 2024.

The NFL is reportedly bringing in a big name to help sort out its tumultuous investigation into the Washington Football Team’s ownership. 

The league is said to have tapped former U.S. Attorney General Loretta Lynch to help investigate the feud between Washington principal owner Dan Snyder and the team’s minority owners. 

Those minority owners include FedEx Corp. CEO Fred Smith, Black Diamond Capital chairman Robert Rothman and NVR Inc. board chairman Dwight Schar.

All have long been trying to sell their approximately 40% stake in the team, but allegedly want Snyder to sell his stake as well to increase the team’s appeal to a potential majority owner.

The highly public federal court case includes numerous allegations of misconduct on both sides.  

Lynch will reportedly be tasked with investigating alleged attempts by Schar to publicize defamatory information about Snyder, including involving a former employee in a scheme to use burner phones to plant damaging stories. 

“Schar resorted to conduct more reflective of a gangster than an NFL owner,” a recently unsealed court filing says.

A federal judge has ordered all four owners to attend a Jan. 7 hearing to determine if any provided information to the press, in violation of a court order.