Hyperice announced a deal to become the NFL’s first recovery technology partner. The company will provide in-game recovery devices to NFL teams and players, and “have a presence” at the league’s annual scouting combine. In-game products will include the Hypervolt massage gun and the company’s Venom wearable devices.
It’s been a big year for Hyperice:
- On top of the NFL, the company has official partnerships with the NBA, MLB, UFC, NWHL and PGA Tour.
- Hyperice is fresh off of a $48 million Series A funding round in October, valuing the company around $700 million.
- Investors now include the NFL’s venture arm, the NBA, MLB, Patrick Mahomes, Fernando Tatís Jr., Anthony Davis, Russell Westbrook, Christian McCaffrey, Naomi Osaka, Chris Paul, J.J. Watt, and more.
CEO Jim Huether says that the company, which also owns NormaTec, expects to hit a $1 billion valuation in “the next couple of months.” Huether also said that Hyperice won’t go through another funding round and that it could instead pursue an IPO, or look to acquire more companies.