DraftKings and golfer Bryson DeChambeau have a new multi-year, exclusive agreement to make the 2020 U.S. Open champion the “face” of the company’s golf footprint.
As part of the integrated brand, content and marketing deal, DeChambeau’s signature golf cap will feature the DraftKings logo on the side beginning at the 2020 Masters. DeChambeau’s sponsorship will also include experience-based ways to engage with fans, like playing a round of golf with him or receiving lessons.
Golf is DraftKings’ fourth most-popular sport for daily fantasy, and its golf sportsbook has grown ten-fold year-over-year, the company said. Last month, DraftKings inked a deal with Turner Sports to become the exclusive sportsbook and daily fantasy sports provider across the network’s non-NBA programming, which includes the PGA Tour and the upcoming charity event, “The Match III.”