In 2023, Amazon plans to beef up its sports content even more.
The company has plans to launch a sports-specific app, according to The Information.
- The app would host all of the live sports that are currently streamed through Amazon Prime Video.
- It could provide a mechanism for the tech giant to charge extra for sports viewing rights.
- Currently, Prime’s $14.99 monthly membership includes access to live sports.
Amazon Prime Video has purchased rights to multiple live sporting events, from the $11 billion deal for “Thursday Night Football” to the MLB.TV regular-season package, select WNBA matchups, and Overtime Elite.
It’s also investing in daily talk shows, like the morning roundtable-style show called “Bonjour Sports Talk.”
CEO Andy Jassy reportedly confirmed that the streamer is interested in acquiring more sports rights.
The next acquisition could be rights to the Pac-12 Conference, which has made a major push to do a deal with Amazon, Front Office Sports previously reported.