August 3, 2021

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Just 12 hours into NBA free agency and the league has already seen some major moves. A blockbuster deal that shakes up the game and changes everything feels imminent. đź‘€

The Potential of a Pay-Per-View Super Bowl

Mark J. Rebilas-USA TODAY Sports/Design: Alex Brooks

Could the Super Bowl be a pay-per-view event one day? Former ESPN president and CEO of Meadowlark Media John Skipper told Dan Le Batard that it could happen.

“Super Bowl — take that to pay-per-view,” Skipper said. “That’s how they’re going to replace the money someday.”

The Super Bowl is the most-watched TV program of the year, averaging over 100 million viewers for CBS, NBC, or Fox.

“The numbers would be astronomical,” says pay-per-view expert Joe Hand Jr., president of Joe Hand Productions. The NFL declined to comment.

Hand believes a pay-per-view Super Bowl would easily shatter the record for highest-grossing PPV of all time. Floyd Mayweather vs. Manny Pacquiao currently holds that distinction, generating 4.6 million buys and $600 million in revenue in 2015.

  • The NFL could charge up to $200 per home, Hand estimated. 
  • In comparison, the price for Mayweather vs. Conor McGregor in 2017 was $99.95 for high definition, $89.95 for standard — the same pricing setup as Mayweather vs. Pacquiao two years prior.

The NFL’s “Sunday Ticket” package is the most popular PPV program for bars and restaurants. Approximately 20,000 businesses purchase Sunday Ticket each season — around 5,000 pony up for big boxing and UFC fights. 

The chances of a PPV Super Bowl are still slight. The NFL appears committed to showing its games on network TV. 

Then again, nobody thought the NFL would embrace sports betting, either.

Broncos President: Ownership Changes Coming

Ron Chenoy-USA TODAY Sport/Design: Alex Brooks

Editor’s Note: This story has been updated to clarify remarks made by Broncos team president Joe Ellis.

The Denver Broncos aren’t for sale right now, but the NFL team should have a new owner this time next year, whether that’s Brittany Bowlen or Jeff Bezos or someone else is still unclear.

That’s according to team president Joe Ellis, who said last week there will be “a transition” of ownership come 2022 — to whom and, possibly, for how much remains to be seen.

Uncertainty had loomed over the team’s future after former owner Pat Bowlen surrendered control of the team to a trust in 2014. The trust was to choose a successor among his seven children or sell the team. 

That plan was stalled by a lawsuit brought by two of Bowlen’s daughters, Amie Bowlen Klemmer and Beth Bowlen Wallace. They claimed that the trustees improperly influenced Bowlen, who was suffering from Alzheimer’s disease. Bowlen passed away in 2019. 

A Colorado judge dismissed the lawsuit in July, clearing the path for a sale of the team.

Four NFL teams have been sold in the last decade, with the price increasing each time:

  • 2012: Shad Khan bought the Jacksonville Jaguars for $770 million.
  • 2012: Jimmy and Dee Haslam acquired the Cleveland Browns for $1 billion.
  • 2014: Kim and Terry Pegula purchased the Buffalo Bills for $1.4 billion.
  • 2018: David Tepper bought the Carolina Panthers for $2.75 billion.

Forbes valued the Broncos at $3.2 billion last year.

As for buyers, Amazon founder Jeff Bezos is known to be interested in buying an NFL team, while former Broncos’ quarterback Peyton Manning has expressed interest in being part of an ownership group. 

Some of Bowlen’s seven children are interested in inheriting the team and could join the bidding.

SPONSORED BY FEVO

FEVO Launches Costco Program & New Integrations

FEVO is now Costco’s ticketing vendor of record, enabling FEVO Partners to sell tickets to Costco members in the U.S., both online and in-store. Uniting FEVO and Costco adds incredible distribution power for FEVO Partners, while providing unique experiences and access to Costco members.

The team at FEVO has also been busy on new integrations:

  • Expanding their Ticketmaster relationship to enable TM Host clients to leverage their front-end & social sharing features
  • An exclusive partnership with Ticket Manager to power bulk distribution
  • An integration deal with leading music festival ticketer Front Gate Tickets 

Read more about these exciting developments on the FEVO blog.

Take-Two Beats Estimates With $813M Q1

2K/Design: Alex Brooks

Take-Two Interactive exceeded expectations with its latest earnings report on Monday.

The video game holding company reported $813 million in revenue in Q1 2022, a 2% decrease year-over-year, though it surpassed estimates between $730-$780 million. 

The strong quarter was driven by Take-Two’s recurrent consumer spending, which accounted for 70% of total revenue.

Take-Two’s subsidiaries, Rockstar and 2K, the respective publishers behind “Grand Theft Auto” and “NBA 2K,” were the largest contributors to the recurrent spending total. 

It’s been a busy year all-around for Take-Two. 

  • In March, it acquired Hookbang’s game division. The Austin-based software firm will support the development of the NBA 2K series. 
  • The same month, it agreed to an exclusive, multiyear partnership with Tiger Woods and acquired HB Studios, the Canadian developer behind “PGA TOUR 2K21.”
  • Last month, it acquired Dynamixyz, a leader in facial animation services. The company previously worked on Rockstar’s “Red Dead Redemption 2” and 2K’s “NBA 2K21.” 
  • It acquired mobile game developer Nordeus in a deal worth up to $378 million in June.

Take-Two’s fiscal 2021 revenue reached $3.37 billion, a 9% increase from 2020’s full-year tally. It expects Q2 2022 revenue to range from $740 million to $790 million.

The company plans to release a whopping 62 new titles across its properties by March 2024.

Ferrari Triples Q2 Earnings

Ferrari/Design: Alex Brooks

Just one day after Ferrari driver Charles Leclerc was hit on the opening lap of Formula 1’s Hungarian Grand Prix, the Italian automaker reported $459 million in Q2 adjusted earnings, up 210% year-over-year.

Leclerc wasn’t able to finish the race, but teammate Carlos Sainz took third — a highlight for Ferrari as it mounts a comeback from last year’s losses. Shipments during the quarter almost doubled to 2,685 vehicles.

Innovation on and off the racetrack is a top priority for Ferrari.

  • It announced in April that its first all-electric vehicle will debut in 2025.
  • Industry outsider Benedetto Vigna will become the company’s CEO in September.
  • Amazon Web Services became Ferrari’s cloud provider for Formula 1 in June.

Ferrari’s plans to go electric are welcomed by the European Union, which has proposed a ban on the sale of new petrol and diesel cars starting in 2035. 

The iconic car brand is the latest to integrate the Le Mans Daytona hybrid classification, which demands a clean-energy output. By 2023, Ferrari will be on racetracks with LMDh-classified vehicles from Acura, Toyota, Peugeot, Porsche, and Audi.

SPONSORED BY OPENDORSE

Keeping Student Athletes Safe in the NIL Era

It’s been a busy month in college sports since the NIL announcement.

On Tuesday, August 10 at 1 p.m. ET, Adam White of FOS and Blake Lawrence from Opendorse will sit down with compliance leaders from leading universities to discuss the developments and surprises from the first month of NIL in college sports. Panelists include:

  • Andy Humes, Deputy Athletics Director – Administration, Mizzou
  • Justin Kume, Associate Athletic Director for Compliance, Ohio State
  • Ike Ukaegbu, Sr. Associate Athletics Director for Compliance, TCU

Key topics to discuss include: 

  • How pre-NIL expectations have compared with market realities
  • What leaders have learned in the first month
  • How schools and student-athletes can simplify deal disclosures to stay safe together

Grab your seat and register now!

Conversation Starters

Conversation Starters

  • FC Barcelona extended its partnership with Allianz, making the insurance company a global partner until 2024.
  • Epic Games announced that Ariana Grande will headline the “Fortnite” in-game summer concert series from Aug. 6-8.
  • Bungie and Ubisoft filed a joint lawsuit to sue subscription cheat website Ring-1.
  • Vanderbilt pitcher Kumar Rocker lost to Mississippi State in the College World Series title game, dropped in the draft, and now may drop out of sight. The righthander was taken No. 10 overall by the Mets in last month’s draft but failed to sign with the team before Sunday’s deadline. Get more stories like this in Sports Section, a free daily newsletter. Click here to subscribe.

Question of the Day

Would you watch a pay-per-view Super Bowl?

 Yes   No 

Monday’s Answer
37% of respondents spend less than $100 on maintaining their lawn/yard each month; 26% spend more than $100; 37% spend $0 or don’t have a yard.

Today's Action

*All times are EST unless otherwise noted.
*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook for details.

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