June 25, 2021

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Front Office Sports

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Before you get to your happy hours, we’re excited to announce a new newsletter hitting your inboxes every Sunday.

FOS Sunday will feature our most in-depth analysis yet of the sports industry’s biggest stories.

Have a good weekend and see you back here on Sunday! 😎

JD Sports Adds Women’s Fashion Platform to Portfolio

JD Sports/Design: Alex Brooks

After raising $634 million for future acquisitions in February, JD Sports has reportedly purchased a majority stake in Missy Empire, an online fashion retailer for women. 

Terms of the deal weren’t disclosed, but Missy Empire generated $29.8 million in revenue last year.

Despite new ownership, the online retailer will continue to run as a separate brand. Its sportswear collection, Missy Sport, could hit brick-and-mortar stores and JD Sports websites next year. 

JD Sports’ latest move comes as no surprise, as its portfolio has expanded considerably over the past year. 

  • Acquired California-based Shoe Palace for $325 million. The footwear company has 167 U.S. stores and stocks brands including Puma, Nike, New Balance, and Jordan. 
  • Purchased a 60% stake in sportswear seller Marketing Investment Group, which operates over 410 retail stores and websites across nine countries in Central and Eastern Europe. 
  • Bought Manchester-based clothing retailer Oi Polloi. The company stocks several brands including Levi’s, Stone Island, adidas, and Reebok. 
  • Acquired Baltimore-based lifestyle retailer DTLR Villa for $495 million. The company has more than 254 stores across 19 states. 

JD Sports’ acquisition frenzy is starting to pay off. 

With more than 2,600 stores worldwide, JD Sports has generated roughly $7.3 billion in revenue so far this year, already surpassing 2020 revenue of $7.2 billion.

Sportradar to Integrate Betting Into Sports Broadcasts

Sportsradar/Design: Alex Brooks

Sportradar is teaming up with LiveLike to create emBET, an industry-first, real-time integrated betting technology.

With the ability to plug into existing video players, emBET will combine live odds, data, insights API, advertising technology, Sportradar OTT, and AV technology to maximize wagering opportunities and betting partnerships with top sportsbook operators.

Live odds and other sports betting elements can be available onscreen to viewers, just as scores and player stats are incorporated into broadcasts.

The global sports betting industry reached $203 billion last year. Shortly after the Supreme Court legalized sports betting in 2018, the U.S. market was worth $2.4 billion.

“With the US recently clearing the 50% mark of states that have a legalized betting framework, we’re going to see more betting content naturally embedded into the sports experience,” Sportradar said.

The offering continues the company’s rapid expansion.

  • After withdrawing from discussions with SPAC sponsor Horizon to go public — valuing the company at $10 billion — Sportradar announced plans to opt for an IPO.
  • The Swiss company purchased InteractSport in May, its third acquisition in 2021 after losing exclusive NFL data rights to Genius Sports in April.

Sportradar monitors, analyzes, and delivers insights for more than 720,000 sport events across 75 sports.

“With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data,” said Arne Rees, Sportradar US CEO. “Doing so eliminates the need for fans to turn to second screens.”

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The Future on Display

Navigating the balance of entertainment and engagement can be tricky. With stadiums returning to full capacity, people want to be entertained, but also want safety, comfort and convenience. 

Are you leveraging technology to drive business goals while improving the overall experience for your guests? How are you innovating to stay competitive and relevant? 

These questions and more will be discussed in Future On Display – a new video series presented by Daktronics. Hear from experts in the live event and display technology space on the importance of AV systems for your venue, campus, entertainment space, or anywhere that you bring people together.

Daktronics products are designed to keep people informed, engaged and entertained everywhere you go. Check out the series and get a glimpse into The Future on Display.

$550M Bill Introduced to Help Struggling Minor League Teams

Adam Cairns/Columbus Dispatch/Design: Alex Brooks

Minor League Baseball was hit first by contractions and then by a canceled season, but a bill introduced in Congress could provide relief.

The bipartisan measure introduced on Thursday by Sen. Richard Blumenthal (D-CT), would allow minor league teams to draw from $550 million in unused pandemic relief funds. 

The Small Business Administration would distribute up to $15 million per team, but only after the agency determined that the money wasn’t needed for its original purpose. To qualify, teams would have to have been active in February 2020 and lost at least 75% of their revenue.

  • Minor league teams make between $3 million and $25 million in a normal season. Teams lost around 90% of their revenue in the canceled 2020 season.
  • Legislators advancing the bill say that minor league teams provide 3,300 full-time and almost 32,000 part-time or seasonal jobs. 
  • Minor league teams cost over $2 million per season to operate, regardless of whether the teams are playing, according to a lawsuit filed by teams against insurers who were denying claims related to the pandemic. The lawsuit failed in November.

Last fall, Major League Baseball contracted the minor leagues across four levels from 160 guaranteed teams to 120.

This season, MLB raised minor league minimum pay by between $400 to $700 each week, depending on the level.

Players are only paid during the season, and MLB successfully lobbied Congress in 2018 to pass an exemption to minimum-wage laws that warded off a lawsuit attempting to force teams to pay minor leaguers during the offseason.

Conversation Starters

Conversation Starters

  • Nike stock could see another 50% gain following an impressive earnings report on Thursday that revealed record North American sales of $5.38 billion for fiscal Q4.
  • Gamers in the U.S. have spent $650 million on mobile games in the last 12 months. Total revenue for June 2020 to May 2021 increased 19% year over year.
  • Manchester City FC is close to agreeing to a British-record $139 million deal with Aston Villa for Jack Grealish. It would top the $124 million Manchester United paid for Paul Pogba in 2016.
  • Joel Quenneville played 802 games in the NHL before moving to the coaching ranks. He ranks second all-time with 962 coaching wins and has guided the Florida Panthers to two postseason appearances. Sports Section spoke with Quenneville about the Panthers’ growth, his coaching style, and much more. Click here to subscribe.

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Up Your Game With Branded Content

Branded content is one of the biggest opportunities for businesses in the sports media industry…And now, with this webinar from Front Office Sports and Conviva, you can learn all the secrets to success. 

Hear from industry leaders at ESPN, Barstool Sports, Overtime, and more as they teach you how to: 

  • Build monetization strategies and unlock new revenue sources
  • Grow inventory by tapping into your social audience
  • Maximize the impact of brand content opportunities

Whether you’re a fresh-faced rookie looking to break into the branded content game, or an experienced vet searching for actionable insights and trends to guide your next successful campaign, this webinar has everything you need to take your efforts to the next level.   

Reserve your spot here.

Market Movers

Market Movers

U.S. stocks were mixed on Friday following a record-setting session. Here’s a look at how sports-related stocks performed:

Up:

NIKE, Inc. (NYSE: NKE) gained 15.37%

Hibbett, Inc. (NASDAQ: HIBB) gained 6.61%

fuboTV Inc. (NYSE: FUBO) gained 6.08%

Down:

Daktronics, Inc. (NASDAQ: DAKT) dropped 3.17%

Dave & Buster’s Entertainment, Inc. (NASDAQ: PLAY) dropped 3.10%

Gravity Co., Ltd. (NASDAQ: GRVY) dropped 2.70%

(Note: All as of market close on 6/25/21)

What to Watch

What to Watch

The Milwaukee Bucks host the Atlanta Hawks tonight in Game 2 of the Eastern Conference Finals. Atlanta leads the series, 1-0.

How to Watch:

8:30 p.m. ET on TNT

Betting Odds:

Bucks -8 || ML -345 || O/U 225*

Pick: Trae Young has the Bucks right where he wants them. Take ATL to cover and lean under. 

Who ya got? Reply to this newsletter with your prediction for the Hawks-Bucks winner, final score, and high scorer. Nail it, and you get a mention in Monday’s FOS PM edition. Don’t forget to include your Twitter handle.

Shoutout: On Thursday, we asked readers to make predictions for Suns-Clippers. The Clippers beat the Suns 106-92 behind Paul George’s game-high 27 points.

*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook for details.

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Written by Justin Byers, Abigail Gentrup, Owen Poindexter

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