Gatorade continues to build out its portfolio of next generation stars with San Diego Padre Fernando Tatís Jr.

Tatís joins NBA star Damian Lillard and golfer Matthew Wolff as recent signees working to debut Gatorade’s Bolt24 brand, aimed at health-conscious consumers.

Why Gatorade Grabbed Him: “BOLT24 is breaking some new rules for us, and Fernando is a guy who is writing his own rules of the game.” — Jeff Kearney, Gatorade global head of sports marketing

At just 21 years old, Tatís is touted as one of the most exciting players in MLB and is seen as one of the stars who can help bring young fans back to baseball. 

Gatorade hopes to ride that wave in a sport often overlooked in marketing efforts. He’s one of three baseball players to receive a national deal from Gatorade in the last two decades, an exclusive list that includes Derek Jeter and Bryce Harper. 

Gatorade maintains more than 70% of the sports drink market share — despite upstart challengers like BodyArmor and BioSteel — as it pushes new products into the market with younger athletes. 

Innovation has been crucial to Gatorade-owner PepsiCo this year, as zero sugar products like Gatorade Zero drove more than $1 billion in retail sales through the third quarter. That helped boost third quarter profit 9% year-over-year to $697 million.

Google’s drawn-out acquisition of personal fitness company Fitbit finally has an end in sight.

Thirteen months after the $2.1 billion deal was first announced, the European Commission has given the takeover antitrust approval. 

Google agreed to a number of concessions over the next 10 years:

• It won’t use Fitbit data gathered from any user in Europe for targeted advertising
• It will give users the option to approve or deny the use of Fitbit data to inform other Google services 
• It will allow other competing wearable device makers to access health and fitness data, subject to user consent

“We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive,” European Commission Executive Vice President Margrethe Vestager said in a statement. 

Australian regulators are still looking into the acquisition, as is the U.S. government in a larger antitrust probe.

Google parent company Alphabet expects the deal to be completed before the end of this year. 

Russia won’t be able to compete under its name, flag and anthem at major sporting events, including the Olympics, over the next two years, including the Olympics. The nation won’t be able to host major events, either.

That’s a reprieve from the original four-year ban the nation faced for a state-sponsored doping scheme that affected at least three Olympics, before it appealed to the Lausanne-based Court of Arbitration for Sport. 

Russian athletes who are not suspected of doping will still be allowed to compete at upcoming events for a neutral team of some sort. The name “Russia” will still appear on uniforms, and the flag’s colors will also be allowed.

U.S. anti-doping head Travis Tygart called the decision “devastating.”

Russia will have to pay the World Anti-Doping Agency $1.27 million to cover investigation costs, and was also fined $100,000 and ordered to pay 400,000 Swiss francs ($452,000) toward legal costs.

Including the Soviet Union and neutral athlete medals, Russia is the second most-decorated nation in Olympic history behind the U.S. and most recently hosted the Winter Games in 2014.