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Front Office Sports - The Memo

Afternoon Edition

July 30, 2026

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Europe and North America rejected FIFA’s plan to spin off a commercial entity Thursday, providing huge blows to president Gianni Infantino’s $20 billion vision. UEFA said it would boycott all FIFA tournaments, while CONCACAF questioned why FIFA needed more investment after its most lucrative World Cup.

—Margaret Fleming

First Up

  • First at FOS: The NFL isn’t issuing any new specific instructions to game officials ahead of this season about how to officiate the once-controversial Tush Push play.
  • For the first time in five years, the NBA won’t host a preseason game in the Middle East as a result of the U.S.’s ongoing conflict with Iran.
  • The Mets are the first MLB team to sign a deal with a prediction-market platform, making a deal with Novig, which will be featured on the outfield wall at Citi Field.
  • LIV Golf won’t make any official announcement this week about the status of next month’s championship despite uncertainty around the $40 million season finale. 

Europe, North America Unanimously Reject Infantino’s World Cup Plan

REUTERS/Mike Segar

Europe and North America unanimously came out against Gianni Infantino’s plan to commercialize FIFA on Thursday, taking away a major bloc of votes he would need to push forward the proposal.

All 55 Europe soccer federations said in a joint statement that they are ready to boycott World Cups if FIFA moves forward with its proposal for creating a commercial entity. The North American, Central American, and Caribbean federations did not say they would boycott, but they still “rejected” the proposal.

Infantino’s plan is now in serious trouble. He needs a simple majority of FIFA’s 211 national federations—106 votes—to pass the plan. UEFA and CONCACAF’s moves Thursday mean that at least 90 countries are against it. (Six of the 41 CONCACAF members are not FIFA members.)

“U.S. Soccer stands with Concacaf and its members,” the American federation said Thursday afternoon.

The European continental body voted unanimously at an emergency meeting Thursday to boycott all FIFA tournaments if the global governing body moves forward with its plan. The Women’s World Cup is next summer in Brazil, but FIFA also conducts other tournaments. Poland is hosting the U-20 Women’s World Cup in September.

“As a result of today’s discussion, no UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership,” the confederation said in a statement Thursday.

Later Thursday, CONCACAF, the confederation of North America, Central America, and the Caribbean, announced it had “rejected” the proposal.

“During the meeting, the membership expressed deep concerns about the lack of due process surrounding the proposal, the artificially short deadline imposed, and the absence of any review or approval by the relevant FIFA governance bodies,” CONCACAF said in a statement. “In addition, the need for private equity investment to fund new and existing FIFA Forward programs following the most profitable FIFA World Cup in history was questioned.”

On Tuesday, FIFA announced a plan to commercialize the World Cup and its other tournaments, consolidating several money-making parts of its business into an entity called FIFA Forward Enterprise, and selling off a roughly 20% stake of that company to outside investors. The prospective lead investor, Thrive Eternal, is run by Joshua Kushner, whose older brother, Jared, is U.S. President Donald Trump’s son-in-law, and whose father, Charles, is Trump’s ambassador to France and Monaco.

UEFA had previously threatened a World Cup boycott in 2021 when FIFA proposed holding the tournament every two years.

“It is both irresponsible and indefensible that a proposal of such significance for football was conceived in secret and brought to the brink of approval without any meaningful consultation with those entrusted with stewarding the game,” UEFA said Thursday. “This is not merely a profound failure of leadership, but an abdication of FIFA’s duty as the custodian of world football.”

The European statement said that “our opposition goes far beyond process” and that “this model has no place” in global soccer.

“Commercial return becomes a permanent obligation. Investor expectations become a daily pressure,” UEFA said. “From that moment onwards, every decision on the international calendar, every decision on competition formats and every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders.”

FIFA has maintained that investors would have a minority share in FFE and no operational control.

FIFA did not immediately respond to a request for comment. Poland’s soccer federation did not immediately respond to questions about whether Thursday’s decision changes anything for the women’s U-20 tournament.

SPONSORED BY EY

The New Map of Sports Engagement

The way Americans engage with sports is changing, and traditional measurements are only capturing part of the picture. 

In the EY 2026 Sports Engagement Index, EY Consulting examines how 3,746 U.S. adults participate, connect, and consume sports across more than 100 categories. From emerging sports like padel, pickleball, and 3×3 basketball to the growing influence of wellness and community-driven experiences, the data reveals where the next wave of sports growth is coming from.

Explore why the future of sports engagement goes beyond viewership and how organizations can better understand the audiences shaping the industry.

EXCLUSIVE

Mike Monaco and Jordan Rodgers Team Up

Mike Monaco Jordan Rodgers ESPN

Imagn Images/ESPN

Mike Monaco and Jordan Rodgers will be paired together for Friday night college football games on ESPN this season, along with sideline reporter Dana Boyle, sources told Front Office Sports.

ESPN is putting three rising talents together in a window that is attractive because there are fewer college football games on at the same time to compete with.

ONE BIG FIG

Softball Records

AUSL commissioner Kim Ng walks the field to deliver Texas Tech softball's NiJaree Canady a golden ticket to the AUSL draft, Friday, March 27, 2026, at Tracy Sellers Field.

USA TODAY Network via Reuters Connect

732,000

That was the average viewership for Game 1 of the AUSL Championship between the Utah Talons and Chicago Bandits on ABC, making it the most-watched professional softball game on record. It was also the first professional softball game to air on broadcast television. 

The record capped a strong second season for the AUSL. The league averaged 219,000 viewers across ESPN networks, up 152% from last year, and it had 25 sellouts after teams began playing in assigned home cities in June.

SPONSORED BY STATE STREET INVESTMENT MANAGEMENT SPY

Last Week in Chicago

Last Friday, Front Office Sports brought together more than 125 league executives, athletes, and financial leaders for Future of Sports: Investing in Athletes, presented by State Street Investment Management SPY.

This event unpacked the WNBA’s new collective bargaining agreement and what’s next for the league—as well as the support system behind today’s athletes. Speakers represented the WNBA, L.A. Sparks, Atlanta Dream, the Upshot League, KLUTCH Sports Group, Always Alpha, and more.

Learn more about the event or sign up for future event updates.

STATUS REPORT

Two Up, One Down, One Push

Trey Mullinax tees off during the final round of the Sanderson Farms Championship at the Country Club of Jackson in Jackson, Miss., on Sunday, Oct. 5, 2025.

USA TODAY Network via Reuters Connect

Trey Mullinax ⬇ The PGA Tour has suspended the veteran golfer for six months after testing positive for a substance banned by the World Anti-Doping Agency. Mullinax, 34, is now the first Tour golfer suspended for a doping violation since 2023. He said he never intended to gain a competitive advantage by taking the medication and will be eligible to return Jan. 16.

MVP ⬆ Jake Paul and Nakisa Bidarian’s combat sports company has merged with the Professional Fighters League, creating a combined entity that will eventually rebrand as MVP MMA. The new company will have a combined roster of nearly 400 athletes across MMA and boxing.

DAZN ⬆ The streaming service announced an exclusive local media-rights agreement with the Timberwolves. All Minnesota games will be available on the platform, with fans able to stream 15 games for free during the 2026–27 season. DAZN will also stream the games of several New York sports teams as part of a recent deal with the YES Network and MSG Networks.

USL ⬆⬇ The league will use Football Video Support instead of VAR for the remainder of the Prinx Tires USL Cup. The difference between the two systems is that there are no video match officials with FVS, meaning that outside of goals, a team’s head coach must request a review for a play to be inspected.   

Editors’ Picks

WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet on Game

by Colin Salao
The CBA includes strict prohibitions against players wagering on games.

Blue Jackets Merge TV and Radio Broadcasts

by Griffin Senyek
The contract of 17-year radio play-by-play voice Bob McElligott was not renewed.

Former NFL Star Marques Colston: Why Everyone Is Buying Into Soccer

by Griffin Senyek
Colston’s The Champion Fund invested in Ipswich Town.
Events Video Games Shop
Written by Margaret Fleming
Edited by Lisa Scherzer, Dennis Young, Catherine Chen

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