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Front Office Sports - The Memo

Morning Edition

June 29, 2026

POWERED BY

The expanded World Cup group stage wasn’t perfect, but it was rarely boring. After a wild final weekend, the tournament is now moving into the Round of 32.

—Margaret Fleming

First Up

  • A power struggle inside pro tennis erupted into court on the eve of Wimbledon. Read the story.
  • College sports teams are spending way above the new $20.5 million revenue-sharing cap. Read the story.
  • After rejections from the NFL and CFL, Brendan Sorsby may have a path through the UFL. Read the story.

World Cup Delivers Dramatic Finish to Group Stage

Kylie Graham-Reuters

The most-crowded World Cup group stage in tournament history came to an electrifying close on Saturday night.

As Lionel Messi came off the bench to score his sixth goal in Dallas, a thriller between Algeria and Austria was taking place in Kansas City. Both teams would’ve advanced with a draw, but Algeria delivered an extra-time goal that shook the table, and Iran briefly thought they’d be through to the next round. Then Austria quickly fired back in the final moments of the game to push itself through and send Iran home.

The global governing body expanded the tournament from 32 teams to a record 48 squads this year, which altered the group stage dynamics from past World Cups. Many expected the quality of play in the group stage to go down, and the games to matter less, especially for the third and final match of round-robin play.

This was certainly the case in some instances. Teams like the U.S., Mexico, Germany, and Argentina won their groups after the first two days of group stage play, and knew the outcome of the third match didn’t matter. Some, like the U.S. and Argentina, opted to rest their starters for some or all of the final group stage matches. Even Norway rested starters against France despite the group still being open, essentially conceding a potential first-place spot to keep players fresh for the knockout round. My Front Office Sports colleague David Rumsey remarked that the end of the group stage had become like Week 18 of the NFL season, while others on social media likened it to college football bowl games.

But the final days of the group stage still had plenty of exciting matches and results that came down to the wire. Germany chose not to rest its starters, but Ecuador still beat them to secure a crucial win and stay alive in the tournament. Spain defeated Uruguay in a physical battle in Guadalajara, sending the two-time champions home. Colombia and Portugal played an intense draw on Saturday that saw Cristiano Ronaldo’s side place second in Group K.

A major talking point at the end of the group stage was controversial offside calls. In Iran’s match against Egypt on Friday night and Colombia’s game against Portugal on Saturday night, both teams had an extra-time goal called back due to the player’s toe being offside. It was the second heartbreaking VAR decision for Iran in as many matches.

Group Stage Postmortem

The expanded World Cup meant that more lower-ranked teams found their way into the tournament. Germany trounced debutant Curaçao, the smallest nation ever to qualify, by a score of 7–1. Qatar lost 6–0 to Canada. Tunisia earned no points, losing by four goals in two of its matches.

But many David-vs.-Goliath matches were surprisingly competitive. Look no further than the performance of first-timer Cape Verde, a small island nation of the Western coast of Africa, whose three draws, including a scoreless wonder against tournament favorite Spain, have sent them on to the knockouts. The Democratic Republic of Congo’s 1–1 draw with Portugal and Ghana’s scoreless draw with England were similarly thrilling.

Another highlight of the group stage was the tournament’s biggest stars putting on a show. Messi had six goals, three of which came in Argentina’s opening match against Algeria. Four players scored four goals: Ousmane Dembélé and Kylian Mbappé of France, Vinícius Júnior of Brazil, and Erling Haaland of Norway. For context, Mbappé won the Golden Boot as the top goal scorer in Qatar in 2022 with eight goals for the entire tournament.

What’s Next

Now that it’s over, it’s safe to say the expanded group stage was still overwhelmingly exciting, even with a few blowouts and lower-stakes third matches.

Next up is the Round of 32, a debutant in its own right. In past World Cups, teams that advanced out of the group stage went straight to the Round of 16, but with the expanded tournament, FIFA added one more match in the new round.

The knockouts began on Sunday with Canada topping South Africa 1–0 in Los Angeles, but the pace really picks up on Monday, with three matches per day through Friday.

On paper, the biggest battles of the round will be Netherlands–Morocco on Monday in Monterrey, and Portugal–Croatia on Thursday in Toronto. The U.S. faces Bosnia and Herzegovina on Wednesday in the San Francisco Bay Area, and Messi and Argentina play Cape Verde in Miami on Friday.

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LOUD AND CLEAR

Pay Them to Come Back

Jim Rassol-Reuters

“If it was up to me, I would have us be paying those people to show up to the games.”

—Marlins pitcher Tyler Phillips after roughly 8,000 members of Scotland’s famed Tartan Army helped turn a game into a World Cup-style spectacle. The supporters created one of the Marlins’ biggest crowds—and concession nights—in years.

The World Cup has sent thousands of international soccer fans to MLB ballparks, creating atmospheres rarely seen during the regular season. Teams and the league are embracing the crossover as baseball looks to turn the global tournament into a new source of fans. Read the story.

DAILY SPORTS TRIVIA

Can you rank the top five players by the most points per game in the 2026 NBA playoffs?

Play Factle Sports
STATUS REPORT

Two Up, Two Down

Manny Rubio-Imagn Images

O.J. Simpson ⬇ The Bills have decided Simpson will not be honored in the family circle outside their new $2.1 billion stadium, Bills president of business operations Pete Guelli said, even as the franchise recognizes other members of its Wall of Fame. The move continues the team’s effort to distance itself from one of the greatest players in franchise history following decades of controversy surrounding his legacy.

Hammond, Indiana ⬆ The Bears are evaluating more land near Wolf Lake Terminals as they consider plans for a new $5 billion stadium and mixed-use district across the state line. With Indiana already committing $1 billion for infrastructure, Hammond’s bid continues to gain momentum even as the team keeps negotiating with Illinois.

Brandon Aiyuk ⬇ A standoff between Aiyuk and the 49ers continues to spiral, and now the receiver is blaming his former agent—and insisting he will never return to the team’s facility. The public feud is only worsening as training camp nears, leaving little hope that either side is close to working things out.

George Russell ⬆ The Mercedes driver ended a 112-day win drought by holding off Max Verstappen to win the Austrian Grand Prix, trimming Kimi Antonelli’s Formula One championship lead to 40 points. The victory gives Mercedes momentum and puts Russell back in the title fight heading into Silverstone next weekend.

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The New Business of Ballpark Screens

For decades, the main video board was the centerpiece of the ballpark experience. Today, every display, from the outfield wall to the concourse and team store, plays a role in driving fan engagement, sponsorship value, and revenue.

Daktronics is helping MLB teams rethink how digital displays fit into the modern venue. From upgraded boards at Yankee Stadium and Wrigley Field to immersive retail and premium club experiences, teams are using connected LED and audio systems to create more dynamic environments for fans while creating new opportunities for partners.

Read more about how ballparks are evolving beyond the scoreboard.

Editors’ Picks

Fox Predicts a USMNT World Cup Final Would Rival NFL Ratings

by Michael McCarthy
Fox’s Mike Mulvihill predicted a potential audience of 50 million.

Polymarket Scrutiny Intensifies With Deceptive Marketing Lawsuit

by Ben Horney
Legal headaches have piled up since its U.S. launch late last year.

Why Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

by Ben Horney
Nike will reportedly stop letting other companies sell its products online in China.

Question of the Day

Do you think the expanded World Cup has made the tournament better overall?

 YES   NO 

Friday’s result: 53% of respondents think MLB should limit the length of player contracts.

DISCLAIMER

Investment and insurance products offered through RBC Wealth Management are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, or guaranteed by, a bank or any bank affiliate, and are subject to investment risks, including possible loss of the principal amount invested.

Neither RBC Wealth Management, a division of RBC Capital Markets, LLC (“RBC WM”), nor its affiliates or employees provide legal, accounting or tax advice. All legal, accounting or tax decisions regarding your accounts and any transactions or investments entered into in relation to such accounts, should be made in consultation with your independent advisors. No information, including but not limited to written materials, provided by RBC WM or its affiliates or employees should be construed as legal, accounting or tax advice.

RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC.

Events Video Games Shop
Written by Margaret Fleming
Edited by Matthew Tabeek

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