June 18, 2026

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Front Office Sports - Asset Class


Kalshi and Polymarket are widely viewed as the two leading U.S. prediction-market platforms. But Kalshi cofounder and CEO Tarek Mansour tells
Front Office Sports there are other competitors he thinks of first when considering who his rivals are. Mansour also wants Polymarket to “come under the regulated umbrella,” saying recent scandals are having a negative impact on the industry at large.

—Ben Horney

First Up

  • Madison Square Garden was hit with a lawsuit alleging hackers accessed sensitive visitor data from up to 26 million people. Read the story.
  • Legendary soccer player Gareth Bale launched a new sports investment fund, and is still hoping to buy Welsh soccer club Cardiff City. Read the story.
  • The Commodity Futures Trading Commission is suing New Mexico to prevent it from blocking sports-event contracts in the state. Read the story.
  • This week’s U.S. Open purse is getting a $1 million boost to $22.5 million, matching the Masters as golf’s richest major championship. Read the story.

Kalshi CEO Downplays Polymarket Rivalry

REUTERS/Dado Ruvic/Illustration

Kalshi cofounder and CEO Tarek Mansour doesn’t consider Polymarket to be his primary competition, and tells Front Office Sports the rival prediction-market platform should “come under the regulated umbrella” because its recent scandals serve to sully the entire industry’s reputation.

Kalshi and Polymarket are widely viewed as the two leading U.S. prediction-market platforms, echoing the early days of DraftKings and FanDuel in daily fantasy sports. However, Kalshi has far greater market share, according to analysts at Bank of America, who recently said it has captured 91% of the market, with the next two platforms being Polymarket followed by Underdog.

“When I think about competition, I don’t think about Polymarket, honestly, as much as some of the others,” Mansour says, speaking to FOS at Kalshi’s headquarters in New York City. “We have a whole suite of competitors.”

He points to derivatives exchange CME Group, which last year helped FanDuel launch its own prediction market product, as well as Robinhood, as two other rival platforms. The industry has seen rapid growth in the last year, with other companies offering prediction-market platforms including DraftKings, Novig, and Coinbase. 

“It’s not that clear who’s second,” Mansour says.

“We think about the competition holistically,” he adds, saying Kalshi is “very customer obsessed and competitor aware. We see everything the competition does.”

Mansour says increased competition is good for the industry, because it “grows the market and grows the pie,” while also pushing Kalshi to constantly improve in order to be the “best version” of itself.

‘Come Under the Regulated Umbrella’

Not good for the industry, however, are recent scandals that have sprouted due to trades made on Polmarket’s international platform, which is only available to U.S. users who use a VPN.

First, in April, a U.S. soldier was indicted by the Department of Justice for allegedly using inside information to make more than $400,000 betting on when the U.S. military would capture Venezuelan President Nicolás Maduro. Last month, a Google software engineer was indicted for allegedly using confidential internal information to make more than $1.2 million on Polymarket betting on markets related to who the most-searched person of 2025 would be. Both of those incidents involved trades made on Polymarket’s international platform.

Mansour says he hopes Polymarket will “come under the regulated umbrella.” Kalshi and other U.S. prediction markets are federally regulated by the Commodity Futures Trading Commission, which last week proposed new rules to govern the industry that would restrict bets most regulated platforms in the U.S. don’t currently offer, like in-game props such as next pitch, markets on sports below the collegiate level, and officiating decisions. 

While Polymarket does have a U.S. app that launched late last year and falls under the CFTC’s purview, much of the company’s trading volume comes from its international platform, which still sees billions of dollars in bets from U.S. users who are illegally using the platform, according to a recent report from consulting firm Crane Zeng. 

Mansour tells FOS that taking steps to stop the unlawful activity would be good for Polymarket, its customers, and the industry at large. 

“If we have more and more events of these types of insider trading and things like that, it sullies the industry’s reputation a little bit, and we should avoid that,” he says.

DEAL FLOW

Enhanced Games Raises $50M

May 24, 2026; Las Vegas, NV, USA; Megan Romano (USA) reacts after winning the women's 100m freestyle in 54.28 during the Enhanced Games at Resorts World Las Vegas.

Kirby Lee-Imagn Images

  • The company behind the Enhanced Games has raised $50 million in an investment led by the family office of cofounder and chairman Christian Angermayer, and featuring cofounder and CEO Maximilian Martin. The money will be used to boost growth for its telehealth and consumer health platform. In addition to hosting Olympic-style games, Enhanced Group sells supplements and other performance and longevity products. The inaugural Enhanced Games took place in May, with clean athletes stealing the show.
  • The athlete-backed fund from Patricof Co and private-equity firm L Catterton has found its first investment: apparel brand Rhoback. The fund, known as Champ, is plugging close to $50 million into Rhoback, according to the Wall Street Journal. Combined, a group of famous athletes that includes Kevin Durant, Tyrese Haliburton, Sophie Cunningham, and Dak Prescott put about $50 million into Champ, which is looking to raise a total of about $500 million.
  • L Catterton is separately in talks to buy a significant stake in Hyrox, which puts on extreme fitness competitions, Sky News reported. Hyrox is currently owned by Swiss marketing company Infront Sports & Media, which falls under the umbrella of Chinese conglomerate Dalian Wanda Group. Dalian Wanda bought Infront in 2015 at a roughly $1.2 billion (€1.05 billion) valuation.
  • Novig has received approval from the Commodity Futures Trading Commission to operate as a federally regulated prediction-market platform that is legal in all 50 states. It’s a significant step for Novig, which offers only sports and as of September 2025 was available in less than 40 states. Novig, founded in 2021, has raised a total of more than $100 million over the last year alone, including $18 million last August and $75 million in February.
NOTES FROM WALL STREET

New Golf Clubs

May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.

Aaron Doster-Imagn Images

  • At an investor meeting with Callaway executives, Jefferies analysts “came away bullish on the company’s positioning within a broadening golf market.” The golf equipment maker’s core consumer skews to the wealthy side with income of more than $200,000, and country club waitlists remain full. Avid golfers represent 20% of the customer base but account for 80% of equipment spend, Jefferies says, and “this group continues to prioritize golf over discretionary alternatives like vacations.” Another point in Callaway’s favor is golfers who first started playing golf during COVID are “now approaching the 5-6 year iron replacement window, and this less-avid cohort should be transitioning” from beginner sets—which cost around $900—to higher-performance irons (around $1,100). 
  • Shares of FanDuel’s parent company Flutter Entertainment are down about 49% year-to-date, but analysts at wealth management and brokerage firm Wedbush Securities say investors are too negative. Bears “argue the rise of regulated prediction markets is a structural threat to sportsbook economics,” analysts wrote in a note published June 15, but aren’t adequately taking into account “the upside opportunity from FLUT’s own prediction market offering.” Wedbush estimates that FanDuel Predicts is “well positioned” to take advantage of the $125 billion handle in revenue opportunity available in states where online sports betting isn’t legal. The 2026 FIFA World Cup, which kicked off last week, is a big opportunity, as well as the coming start of NFL and college football seasons.
  • Padel is surging. According to a report published this week by Playtomic and Strategy&, PwC’s global strategy consulting business, Padel “is no longer just a sport or club business, it is increasingly part of a wider conversation around asset development.” The growth of padel, which blends elements of tennis and squash, is globally broad-based, with countries like France and Spain contributing to overall expansion. In 2025, 7,898 new courts and 4,969 new clubs were added, bringing the global total to 58,334 courts. In the U.S., demand remains highly concentrated in Florida, Texas, California, and some East Coast markets.

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Events Video Games Shop
Written by Ben Horney
Edited by Lisa Scherzer

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