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Front Office Sports - The Memo

Morning Edition

May 26, 2026

The Knicks swept the Cavaliers in the Eastern Conference Finals with a series-clinching Game 4 win Monday night in Cleveland. New York has won 11 consecutive playoff games and will now head to the NBA Finals to face the winner of the Spurs-Thunder Western Conference Finals.

—David Rumsey

First Up

  • SEC commissioner Greg Sankey addressed the hot topic at the conference’s spring meetings, which kicked off Monday in Florida: an expanded CFP. Read the story.
  • Athletes who said they were competing without performance-enhancing drugs won multiple events against enhanced rivals at the Enhanced Games. Read the story.
  • French Open players are facing unusually high temperatures at Roland-Garros as a heat wave brings temperatures exceeding 90 degrees this week. Read the story.
  • Videos of student mascots unmasking themselves are a new graduation ritual, bringing a rare spotlight to an anonymous position. Read the story.

Knicks Give NBA Boost With First Finals Appearance Since 1999

Ken Blaze-Imagn Images

The Knicks are heading back to the NBA Finals for the first time since 1999—giving the league a major boost heading into its championship round.

New York swept the Cavaliers in the Eastern Conference Finals with a series-clinching Game 4 win Monday night in Cleveland. The Knicks won in dominant fashion, 130–93—continuing the momentum from game 1 when the team came back to win after being down 22 points in the fourth quarter.

The Knicks will now attempt to win the franchise’s first NBA title since 1973, and third overall, awaiting the winner of the Thunder-Spurs Western Conference Finals, which is tied 2-2 heading into a pivotal Game 5 in Oklahoma City Tuesday night. A win in the Finals would also mark New York City’s first championship in the four major sports since the Giants won the Super Bowl in 2012. 

Having the New York market—and the national Knicks fanbase—represented in the NBA Finals will put ABC in position for what could be a big viewership spike over last year’s finals, which averaged 10.27 million viewers for the seven-game Thunder-Pacers series. That was down 9.3% compared to the 2024 Celtics–Mavericks series, and the least-watched NBA Finals since 2021.

The Knicks won the Eastern Conference with the second-highest payroll in the NBA, behind only the Cavaliers. New York’s active salary cap allocations for this season are $207.4 million, according to Spotrac. Star center Karl-Anthony Towns commanded a team-high $53.1 million salary this season, while OG Anunoby and Jalen Brunson each received $30 million-plus salaries.

New York entered the NBA playoffs as the No. 3 seed in the Eastern Conference after a 53-29 regular season record. They beat the Hawks 4–2 in the first round and then swept the 76ers in the second round.

The on-court success this season comes under first-year head coach Mike Brown, who was hired after Tom Thibodeau’s surprise firing last summer despite leading the Knicks to their first appearance in the Eastern Conference finals since 2000. The Pacers won that series 4–2.

This spring’s playoff run has been big business off the court, with ticket demand at Madison Square Garden soaring, and the Knicks’ famous Celebrity Row getting more exclusive and high-profile deeper into the postseason. Expect even pricier MSG tickets and more celebs in the front row in the NBA Finals.

FRONT OFFICE SPORTS LIVE

Intersecting Capital and Competition

Sports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.

After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year on Sept. 15 in Manhattan.

Join the industry’s most influential power players for high-impact conversations about the deals transforming sports. 

If you want to stay ahead in the business of sports, this is where you need to be.

Request to attend.

ONE BIG FIG

College Sports Paydays

Jan 19, 2026; Miami Gardens, FL, USA; Miami Hurricanes wide receiver Malachi Toney (10) against the Indiana Hoosiers during the College Football Playoff National Championship game at Hard Rock Stadium.

Mark J. Rebilas-Imagn Images

$826.5 million

The revenue the ACC reported for its 2024-25 fiscal year, according to tax filings this month, marking a sixth consecutive year of record revenue for the conference. That was the first season in the ACC for Cal, Stanford, and SMU, which agreed to not initially receive full annual revenue distributions. The ACC’s 14 football-playing schools that got full distribution shares were paid an average of roughly $47.1 million.

The ACC ranked third among the Power 4 conferences in revenue during the 2024-25 fiscal year.

  • Big Ten: $1.47 billion
  • SEC: $1.11 billion
  • ACC: $826.5 million
  • Big 12: $610.9 million

Amid widespread conference realignment ahead of the 2024 college football season, the Big Ten grew to 18 teams, the ACC to 17, the SEC to 16, and the Big 12 also to 16.

SPONSORED BY E*TRADE FROM MORGAN STANLEY

Dave Checketts on What It’s Like to Run the Knicks

Dave Checketts

FOS

In Season 3, Episode 8 of Portfolio Players presented by E*TRADE from Morgan Stanley, longtime sports executive Dave Checketts shares lessons from decades of building, investing in, and operating teams across the NBA, MLS, and beyond.

Checketts explains why scarcity remains the most important driver of franchise value, pointing to leagues like the NFL and NBA as models for sustainable growth. He details his current investment strategy, emphasizing disciplined capital deployment, cash flow, and long-term stability over speculative bets.

Watch the full episode of Portfolio Players now.

LOUD AND CLEAR

Depreciating Assets

May 25, 2026; Paris, France; Elina Svitolina of Ukraine returns a shot during her first round match against Anna Bondar of Hungary on day two at Stade Roland Garros.

Susan Mullane-Imagn Images

“And what is a player’s No. 1 asset? It’s their body. Every single time they go out on the court, their assets are depreciating. I think that’s a very important distinction to make there.”

—Former pro and TNT studio analyst John Isner on the complaints players have lodged against the French Open. Many of the top men’s and women’s tennis stars, including No. 1 players Aryna Sabelenka and Jannik Sinner, limited their media interviews before the tournament began, as they continue to seek increased revenue and improved benefits from the Grand Slams. Isner made the comments in a conversation with others on TNT Sports’ coverage of the French Open, including Caroline Wozniacki and Tim Henman.

Daily sports trivia: Can you rank the top five MLB players who are not currently in the Hall of Fame by most career home runs?

Play Factle Sports

Editors’ Picks

Jalen Duren’s All-NBA Nod Could Net Him $287 Million Deal

by Alex Schiffer
Duren was a first-time All-Star in 2026.

Big Money on the Line on Premier League’s Final Day

by Margaret Fleming
Arsenal has won the title, but millions are still at stake.

Padres Star Fernando Tatis on Hook for Millions After Legal Setback

by Ben Horney
A judge ruled the Padres star cannot void an arbitrator’s ruling.
Events Video Games Shop
Written by David Rumsey
Edited by Lisa Scherzer

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