April 30, 2026

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Front Office Sports - Asset Class


The Seahawks have been on the market for two months, and sources tell
Front Office Sports at least four potential majority buyers have expressed interest, including two tech titans: Meta founder Mark Zuckerberg and Apple’s Tim Cook, who recently announced he will step down as CEO and become EVP of the company’s board of directors. 

—Ben Horney

First Up

  • CFTC chair Michael Selig tells FOS that the biggest issue that comes up with prediction markets is “manipulation and insider trading in these markets.” Read the story.
  • Sports data company Sportradar pushed back further against short-seller reports that raised concerns about ties to unregulated gambling operators overseas. Read the story. 
  • Warren Buffett, the billionaire investor and chairman of Berkshire Hathaway, sees sports betting as a backdoor tax that ultimately benefits wealthy Americans. Read the story.
  • President Donald Trump likened the U.S. soldier indicted for using insider information on Polymarket to Pete Rose “betting on his own team.” Read the story.

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

FOS/Imagn Images

The Seahawks have been on the market for two months, and the process is already in full swing.

At least four potential majority buyers have expressed interest, including two very familiar names: tech titans Meta founder Mark Zuckerberg and Apple’s Tim Cook, who recently announced he will step down as CEO and become EVP of the company’s board of directors.

Five sources familiar with the matter tell Front Office Sports they’ve heard Zuckerberg is considering a bid, while four say Cook is separately weighing an offer. The identities of the other two potential bidders were not clear, nor was it known whether any formal offers had been made.

Representatives for Allen & Co., the bank running the sale process for the Seahawks, as well as the seller, the Paul G. Allen estate, declined to comment. Representatives for Meta and Apple did not immediately respond to requests for comment, and direct representatives for Zuckerberg and Cook could not immediately be reached. Following publication of this story, a source close to Apple told FOS the rumor of his interest in the Seahawks is “completely false.”

Zuckerberg has a net worth of more than $206 billion, while Cook’s net worth is $2.9 billion, according to Forbes.

The Seahawks were put up for sale on Feb. 18, 10 days after the team beat the Patriots in Super Bowl LX, the second championship in franchise history. Any deal would require a vote by the full group of NFL owners, with a three-fourths approval necessary. 

The most recent change-of-control sale in the NFL was the Commanders, which controversial former owner Dan Snyder sold in 2023 to a group led by Josh Harris, in a deal valued at $6.05 billion. Multiple minority stakes in teams have been sold since then at higher franchise valuations. In September, the Giants sold a 10% stake to Julie Koch and members of her billionaire family at a $10 billion valuation, and in March the Dolphins sold a 1% stake to Chinese American technology entrepreneur Lin Bin at a reported $12.5 billion valuation.

Sources are mixed on what valuation the Seahawks will fetch, with some believing it will surpass $10 billion, while others say it could be more in the $8 billion range. Regardless, it is widely expected to break the record set by the sale of the Commanders.

The planned sale of the Seahawks is in line with the wishes of the late Microsoft cofounder Paul Allen, who mandated the eventual sale of his sports holdings before he died in 2018. Those assets included the Seahawks, the NBA’s Trail Blazers, and a 25% stake in MLS’s Seattle Sounders (Allen’s sister, Jody Allen, serves as executor and trustee of the Paul G. Allen estate). The sale of the Blazers to a group led by Tom Dundon, which valued the team at north of $4 billion, closed in March. 

Deal Flow

Giant Stake

D. Ross Cameron-Imagn Images

  • The investment firm led by Joshua Kushner—brother of President Donald Trump’s son-in-law Jared Kushner—has invested in the San Francisco Giants. The stake is being purchased via Thrive Eternal, a new holding company that will target sports deals established by Kushner’s firm, Thrive Capital. Joshua Kushner separately owns a minority stake in the Miami Heat.
  • Mexican football team Atlas FC has been sold to Mexico-based conglomerate Grupo PRODI. The seller is Orlegi Sports, a Mexican investment firm, which acquired the club in 2019. Atlas, which plays in Liga MX—the highest tier of soccer in Mexico—was put up for sale this summer. Investment bank Moelis & Co. and law firm Weil, Gotshal & Manges LLP advised Atlas on the sale process.
  • McLaren Racing has launched a new golf equipment company with investment from Justin Rose, Michelle Wie West, and Ian Poulter. Beginning Thursday, McLaren Golf will initially offer two types of golf irons at $375 apiece, with availability in North America, Europe, and South Korea. McLaren is most known for its Formula One team.
  • Sports apparel company BSN Sports, a division of Varsity Brands, has agreed to buy soccer-focused Sports Endeavors and lacrosse-focused Lax.com. BSN Sports is one of two entities under the Varsity Brands umbrella; the other is cheerleading company Varsity Spirit, which recently completed the debut season of its Pro Cheer League. Varsity Brands is backed by private-equity firm KKR.

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Events Video Games Shop
Written by Ben Horney
Edited by Lisa Scherzer, Catherine Chen

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