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Front Office Sports - The Memo

Morning Edition

May 12, 2025

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Tanking has brought a lot of negative publicity to the NBA. Monday night’s draft lottery, however, is the reason some teams aren’t competitive—as Duke’s Cooper Flagg has the potential to transform a franchise’s fate.

— Colin Salao

Cooper Flagg Could Deliver NBA’s Next Ratings Surge to Lottery Winner

Zachary Taft-Imagn Images

NBA drafts are not made equal. This year, the winner of Monday’s draft lottery in Chicago will be rewarded with the right to select Cooper Flagg—the most hyped American prospect since Zion Williamson in 2019, and potentially as far back as Anthony Davis in 2012.

On the court, Flagg has the potential to change the trajectory of a cellar dweller (the Wizards, Jazz, and Nets, among others), revitalize a franchise looking to extend its contending window (Sixers, Mavericks), or catapult a team to new heights (Spurs, Rockets).

Securing Flagg also brings business benefits, starting with additional exposure through national TV games, especially after the Duke freshman showed in college that he attracts strong ratings. Four of the ten-most-watched NCAA men’s regular-season games this season featured Duke, while the Blue Devils’ Final Four loss to Houston drew 16 million viewers, the most-watched men’s NCAA game of any kind since the 2022 national championship. (It’s worth noting Duke is a ratings draw in and of itself.)

A Wemby-esque Effect

Flagg could catapult a team from zero national TV games to ten or more, a similar effect to 2023 No. 1 pick Victor Wembanyama. The Spurs went from one national TV game in the 2022–2023 season to 11 last year, Wembanyama’s rookie season. 

That exposure manifested in other metrics during Wembanyama’s second season. The French star was the fourth-most-watched player on NBA social-media platforms, finished sixth in jersey sales, and the Spurs were ninth in the NBA among teams in merchandise sales. San Antonio was the only franchise in the top ten that did not qualify for the postseason (including the Play-In Tournament).

The three teams with the best odds to secure the 2025 No. 1 pick—Utah, Washington, and Charlotte—had one combined nationally televised game last year on ABC, ESPN, or TNT. (It was the Jazz against the Lakers on Feb. 10, which was flexed into ESPN’s schedule because it was Luka Dončić’s Los Angeles debut.)

New Orleans, which has the fourth-best lottery odds, played three national TV games—down from nearly 10 at the start of the year—after being flexed out of several games. Brooklyn (sixth-best odds) had one national TV game, and Toronto (seventh) had zero. Of the seven worst teams in the NBA last season, only Philadelphia, which came into the year with the eighth-best championship odds, had more than three national TV games.

SPONSORED BY PROFESSIONAL FIGHTERS LEAGUE

Exploring Sports’ Next Power Players

The days of attention being overly focused on the big four U.S. leagues are long gone.  

The WNBA had its most successful season in history. The NWSL is expanding into new markets. Olympic viewership renewed interest in sports like track and field, rugby, and cricket. And ESPN airs esports.

Tune in May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own, presented by Professional Fighters League, as Baker Machado, Front Office Sports Today cohost and producer, sits down with experts from emerging leagues and the brands that support them to discuss what these leagues are doing to keep growing. 

Register now.

McLaren’s F1 Powerhouse Can Only Compete With Itself

Peter Casey-Imagn Images

McLaren is head and shoulders ahead of the competition in Formula One this season. Even four-time World Champion Max Verstappen acknowledged it.

“With the gap that they have, realistically, you don’t really have a big chance,” Verstappen said according to PlanetF1.com.

Verstappen’s statement comes after McLaren secured a 1–2 finish at the Miami Grand Prix, with Oscar Piastri finishing 4.6 seconds ahead of teammate Lando Norris, who was more than 33 seconds clear of third-place George Russell.

McLaren, which snapped a 26-year constructors’ title drought last year, is poised to run away with the championship this year. While only six races have been completed, a quarter of the F1 calendar, Team Papaya has won five of them and holds a 105-point lead in the constructors’ championship over Mercedes (246 to 141).

It’s unclear how much each constructor wins every year—the pool is based on the league’s revenue each year—but the top prize is estimated to be around $140 million and the gap between each position is around $10 million.

Driver Duel

When a team is running away with a constructors’ title like McLaren has, one problem that may surface is a battle between its two drivers. Red Bull did not face this problem during its title run in 2022 and 2023 because of Verstappen’s dominance, but from 2014 to 2016, the early years of Mercedes’ eight-year reign, there was an infamous duel between teammates Lewis Hamilton and Nico Rosberg atop the standings.

McLaren is vulnerable to a close fight between its two drivers, especially since Piastri, a third-year driver, holds a 16-point advantage over Norris, who has been with the team since 2019. But team principal Zac Brown believes there will be no issues between the team’s two young faces.

“They race hard, they race clean, so I know everyone’s waiting for that big moment. I think it’s going to be a bit of a non-event for us internally,” Brown said in April after Piastri supplanted Norris for the championship lead.

Brown added that the team does not favor one driver over the other and that they have “two number ones.”

Both Norris and Piastri have signed deals with McLaren that run until 2028. Piastri inked a multi-year extension in March that RacingNews365 reported to be around $26 million per year, while Norris signed a four-year extension last year, though the financials are unclear.

However, the reality of F1 is that there are loopholes that can allow drivers to become free agents at almost any moment—and teams often search for ways to poach successful drivers away from their rivals.

“[Drivers] all got performance clauses, so a driver who is on a three-year contract, [it] doesn’t really mean anything if they’ve got an exit clause, or the team has an exit clause if the driver doesn’t perform,” Russell admitted last month.

McLaren should at least have its drivers for the rest of this season, and it should hope they can maintain peace and keep their hold of the title, especially considering there’s no guarantee the team maintains its stranglehold over the standings with major regulation changes coming to F1 in 2026.

One Big Fig

Lasting Effect

Matthew Hinton-Imagn Images

$50.13 million

The total expected dead cap hit the Saints will absorb for QB Derek Carr over the next two years, according to Spotrac. Carr, 34, announced his retirement Saturday after 11 NFL seasons as he deals with a significant shoulder injury. He signed a four-year, $150 million deal with New Orleans in 2023.

The breakdown of the dead cap hit is $14.56 million in 2025 and $35.67 million in 2026. The lower number for the upcoming season stems from Carr reportedly foregoing the $30 million he was guaranteed. The figures also assume that Carr’s retirement is processed after June 1. 

He retires with $205 million in career earnings.

Loud and Clear

The King's Approval

Darren Yamashita-Imagn Images

“None of us question JJ and the coaching staff for what happened.”

—LeBron James told Steve Nash on the Mind The Game podcast about Lakers head coach JJ Redick’s decision to play all five starters in a Game 4 loss to the Timberwolves. The No. 3 seed Lakers would lose the game and fall to No. 6 Minnesota in five games during their opening-round series.

James’s words show support for Redick, who led the team to its first 50-win season since 2020, the same year it last won an NBA title. Los Angeles has had four different head coaches since James signed with the team in 2018. Redick, who had no prior head coaching experience before joining the Lakers, signed a four-year contract worth around $32 million last summer.

Status Report

One Up, Three Down

Mike Frey-USA TODAY Sports

Jannik Sinner ⬆ The world No. 1 men’s tennis player returned to action after a three-month suspension Saturday at the Italian Open, his home tournament. Sinner received a suspension in February after testing positive for Clostebol, though he avoided a maximum two-year ban and didn’t miss any Grand Slam tournaments. His case has been a matter of contention in the tennis world.

Las Vegas Aces ⬇ The Nevada Federal District Court dismissed a case against the WNBA filed by All-Star Dearica Hamby in 2023. The Aces, however, remain defendants despite attempting to dismiss the case eight months ago, according to a report by the Las Vegas Review-Journal. Hamby filed a discrimination lawsuit alleging her former team traded her to the Los Angeles Sparks because she was pregnant.

Knicks fans ⬇ The Celtics blew out New York, 115–93, at Madison Square Garden in Game 3 of their semifinals series Saturday. The game was never close; Boston led by double-figures with four minutes left in the first quarter all the way until the end of the game. The cheapest tickets were around $700 before fees across several resale marketplaces.

Jordon Hudson ⬇ The girlfriend of UNC head football coach Bill Belichick placed as the second runner-up at the Miss Maine USA pageant Sunday. Belichick was reportedly present at the competition. On Friday, a report by Pablo Torre Finds Out claimed that Hudson had been banned from UNC’s football facility, though the school denied the claim.

Conversation Starters

  • For Mother’s Day, AC Milan players wore their mothers’ names on their jerseys. USMNT star Christian Pulisic scored a goal with his mom in attendance. Check it out.
  • The Savannah Bananas sold out Nissan Stadium in Tennessee, and their starters walked out of the tunnel with the Titans draft picks, including No. 1 pick Cam Ward. Watch it here.
  • Eagles wide receiver A.J. Brown delivered the commencement speech at Ole Miss, his alma mater. Take a look.

Editors’ Picks

‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball

by Amanda Christovich
Inside Grand Canyon’s shocking decision to cut men’s volleyball.

The Arms Race to Create the Wildest Ballpark Concessions

by Hilary George-Parkin
Forget the score—did you see the milkshake?

Jared Kushner’s Brother Bought Small Stake in Miami Heat Last Year

by Ben Horney
Kushner reportedly sold his Grizzlies stake to buy an interest in the Heat.

Question of the Day

Will Lando Norris and Oscar Piastri both drive for McLaren next season?

 Yes   No 

Friday’s result: 52.2% of respondents think Caitlin Clark and the Fever will reach this year’s WNBA Finals.

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Written by Eric Fisher, Colin Salao
Edited by Or Moyal

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