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Front Office Sports - The Memo

Afternoon Edition

June 9, 2025

Warner Bros. Discovery is splitting into two parts—and TNT Sports will be part of a new company composed largely of cable networks and billions of dollars of debt. We explore what that means for the company’s future.

—Eric Fisher, David Rumsey, and Colin Salao

TNT Sports Lands in Limbo As Warner Bros. Discovery Splits

Ron Chenoy-Imagn Images

TNT Sports parent company Warner Bros. Discovery is splitting into two entities, with sports something of an unknown in the future corporate equation. 

After months of speculation, WBD said early Monday that it will split into two independent, publicly traded companies: a Streaming & Studios operation including WBD’s film and TV productions, DC Studios, HBO, HBO Max, and WBD’s film and TV libraries, and a separate Global Networks business that will include TNT Sports in the U.S., Bleacher Report, CNN, Discovery, and free-to-air channels in Europe. 

WBD president and CEO David Zaslav, whose 2024 compensation of $51.9 million just received a firm rebuke from investors, will lead the Streaming & Studios company. Gunnar Wiedenfels, WBD’s CFO, will assume the same role for Global Networks. 

The separation, targeted for completion in mid-2026, is designed to unlock shareholder value, particularly as WBD stock has sagged by nearly two-thirds since the 2022 merger between AT&T’s Warner Media and Discovery Communications to create the current company. Similar to Comcast’s spin-off of most of its cable networks in an entity now called Versant, the move also seeks to limit some of the exposure from cord-cutting that is fundamentally reshaping the linear TV business. 

Deal Structures

In the new structure, Zaslav and the Streaming & Studios group he’ll lead will have most of WBD’s top intellectual property and a future in streaming. The Global Networks group, led by Wiedenfels, more consistently makes money as of now, but also has more long-term downside and will inherit most of WBD’s current debt. Global Networks will hold up to a 20% stake in Streaming & Studios, and it will look to use earnings from that holding to pay down the debt. 

“The decision to separate Warner Bros. Discovery reflects our belief that each company can now go further and faster apart than they can together,” Zaslav said on a Monday call with Wall Street analysts.

Sports programming, however, remains something of a muddled entity in the broader vision. As of now, TNT Sports has a home in the Global Networks business, but many of the company’s top events are shown on Max, set to revert this summer to its prior HBO Max name. 

“The U.S. sports rights will reside at Global Networks, and its management team will determine the streaming and digital rights over time,” Wiedenfels said.

Zaslav, however, added that in the U.S., sports “hasn’t been a real driver” for streaming consumption on Max, extending a more dismissive posture he’s held regarding the company’s live rights. 

Investors initially cheered the forthcoming split, sending WBD shares up more than 10% in early Monday trading. The rally would soon fizzle, though, and stock ultimately closed down 3% for the day, ending the session at $9.53 per share.

Roland-Garros Success

As WBD remains in the midst of a significant transition with its sports portfolio, most recently nearing additional College Football Playoff sublicensing rights from ESPN, the company also had a huge lift from its now-concluded coverage of the French Open. Final viewership data is not expected until Tuesday, but the network’s debut effort in Paris included the instant classic, five-set men’s championship match between Jannik Sinner and champion Carlos Alcaraz.

Even before Alcaraz completed his win, WBD extended on Sunday its European rights, outside of France itself, to the French Open through at least 2030. During the first week of the tournament, WBD said it generated streaming audience increases across many key European territories, including Germany, Italy, the Netherlands, and the U.K.

FRONT OFFICE SPORTS HONORS

Redefining the Standard

The Most Innovative Venues Award will recognize venues innovating nonstop to anticipate the evolving demands of modern fans.

They’re the arenas and stadiums tirelessly reinventing their facilities, services, and experiences—from ticketing to turnstile exit—to wow their guests and keep fans coming back time and time again.

Submissions for Most Innovative Venues will be evaluated on technology, fan experiences, environmental and social impact, cultural footprint, and more. 

Think your venue deserves to be recognized? Nominate it now.

Don’t wait—nominations close June 22 at 11:55 p.m. ET.

College Sports Braces for Revenue-Sharing Era: What We Know

Jeff Hanisch-Imagn Images

College athletic departments have less than a month to finalize how they will implement revenue-sharing with student-athletes, after the House v. NCAA settlement was finally approved Friday evening.

Four years to the day after the NCAA started allowing NIL (name, image, and likeness) deals, universities will now be allowed to pay student-athletes directly, beginning July 1.

Division I schools can offer up to $20.5 million to all the current players, but it’s not guaranteed that every program will.

Planning Full Payouts

Alabama AD Greg Byrne confirmed on Saturday that the Crimson Tide will be “fully funding revenue sharing” while also offering new scholarships and continuing efforts around NIL opportunities. Byrne did not specify how much money would be allocated to each sport.

Colorado AD Rick George also said the Buffaloes intend to “fully meet the $20.5 million responsibility” and specified that each of the school’s athletic programs will have a revenue-share budget that is “proportional to the revenue that sport generates.” All Colorado student-athletes will be able to participate in revenue-sharing in the form of entering into a licensing agreement with CU Athletics. Earlier this year, Colorado became one of the latest schools to ditch its NIL collective in preparation for the revenue-sharing era.

Texas Two-Step

Before the settlement was finalized, Texas and Texas Tech were among the schools to reveal how they expected to split up revenue-sharing dollars. They are both following what is expected to be a common model of allocating roughly 75%, which amounts to $15.37 million, to football.

Texas is planning 15% for men’s basketball and 5% for women’s hoops, while Texas Tech is going with 17.5% and 2.5%, respectively. The remaining 5% will be spread out among other sports and is likely to vary from school to school depending on their specialties. For example, the Longhorns and Red Raiders, who just met in the Women’s College World Series, may want to invest more in their softball programs.

Big Paydays, Smaller Budgets

While Power 4 athletic departments likely have no issue committing the full $20.5 million in revenue-sharing, that’s not the case all around the country. 

The American Athletic Conference is requiring its schools to share at least $10 million of athletic revenue with athletes over the next three years. AAC commissioner Tim Pernetti has said he expects many of his conference’s schools to exceed that $10 million threshold in the first year alone, though.

Meanwhile, schools that don’t have football programs could theoretically allocate a disproportionate amount to their basketball programs, something Big East commissioner Val Ackerman said should be an advantage.

Pacers Set to Bring Back Turner, Pay Luxury Tax for First Time in 20 Years

Alonzo Adams-Imagn Images

The Pacers are ready to commit to their core, even if it means crossing a salary threshold for the first time in two decades.

Indiana is prepared to re-sign Myles Turner, who is an unrestricted free agent this offseason, to a multiyear extension, ESPN’s Shams Charania said Sunday ahead of Game 2 of the NBA Finals. Turner is expected to command around $30 million per year, which would push the Pacers above the luxury tax for the first time since the 2005–06 season. 

“The Pacers have determined that they will be entering the luxury tax next season for the first time in 20 years. They want to keep this team intact and make a real run not only this season, but for the next few seasons to come,” Charania said.

Turner, who Indiana drafted No. 11 overall in 2015 and is the longest-tenured Pacer on the roster, is reportedly interested in a return. Turner’s future has been in question for years, especially after it became clear the team would need to enter the luxury tax once it agreed to long-term extensions with Tyrese Haliburton (five years, $244.6 million) and Pascal Siakam (four years, $189.5 million).

“I’ve been on the trade block for like six years,” Turner wrote in The Players’ Tribune in May. “I’m only a few years removed from when I was having a hard time making it one day to the next. I’ve been through too damn much to front like I don’t have perspective.”

Softer Penalty

A change written in the NBA CBA will give the Pacers a little bit of reprieve as they cross the luxury-tax threshold.

For the last two seasons, teams within about $5 million to $10 million of the luxury tax would need to pay about $1.75 per dollar over the limit. For the 2025–26 season, teams within that roughly $5.7 million to $11.4 million range of the tax will be penalized only $1.25 for every dollar above the tax. 

The Pacers will be about $17 million below the luxury-tax mark, which is projected to be $187.9 million next year, assuming they exercise the $2.9 million team option of Tony Bradley, one of Turner’s backups.

That will give the Pacers close to $30 million in space next year to offer Turner while staying within the first luxury-tax bracket.

The penalty for teams that are “repeat” offenders of the luxury tax is that they will pay a minimum of $3 for every dollar of tax instead of the $2.50 they paid over the last two seasons. Fortunately for the Pacers, they have avoided the tax for decades, though this deal will put them at risk in future years.

Indiana will also avoid the dreaded second-apron, which comes with roster-building penalties on top of the monetary ones.

FRONT OFFICE SPORTS TODAY

How House v. NCAA Settlement Changes NIL Forever

FOS illustration

The pivotal House v. NCAA settlement was approved Friday and will usher in a new era of NIL (name, image, and likeness) and collegiate athletics at large. FOS college sports reporter Amanda Christovich joins Baker Machado and Renee Washington to explain the ruling’s effect on schools and athletes.

Plus, tennis writer Giri Nathan joins to discuss the instant-classic French Open final between Jannik Sinner and Carlos Alcaraz, why it signifies the official change of eras for tennis, and how Sinner’s doping scandal affects his status and the sport at large.

Watch the full episode here.

STATUS REPORT

Three Up, One Down

The Milwaukee Journal Sentinel

Jaire Alexander ⬇ The Packers have released the two-time All-Pro cornerback, according to the NFL Network’s Ian Rapoport. Alexander, who had two years left on a four-year, $84 million deal, has played in just 14 games in the last two seasons as he’s struggled with nagging injuries. Green Bay will save more than $17 million in cap space for the 2025 season.

Women’s Super League ⬆ Club revenues of the English soccer league hit $88 million (£65 million) in the 2023–24 season, up 34% from the previous year, according to a Deloitte study. It was also the first time that all 12 clubs generated more than $1.35 million in revenue (£1 million). 

Ryan Fox ⬆ The golfer won the RBC Canadian Open on Sunday, taking home the $1.76 million first-place prize. Fox, 38, is the first New Zealander to win twice in one season on the PGA Tour. The victory earned Fox a last-minute spot in this week’s U.S. Open, too, as he moved up 43 spots in the Official World Golf Ranking to No. 32.

Al Nassr ⬆ Cristiano Ronaldo, 40, confirmed he will remain with the Saudi Pro League club, despite speculation about playing elsewhere after his contract expires June 30. Ronaldo, speaking with reporters after Portugal won the UEFA Nations League on Sunday, said nothing will change and that he will be back at Al Nassr.

Conversation Starters

  • The Larry O’Brien Championship Trophy and NBA Finals logo were digitally imposed onto the Thunder’s court for Game 2 after fans complained about the lack of pageantry in the series opener. Take a look.
  • Watch what it’s like to ride the Goodyear Blimp, which has flown over sporting events for decades. 
  • The Pacers will press the NBA Finals logo patch onto fans’ jerseys for $20 at Gainbridge Fieldhouse. Check it out.

Editors’ Picks

Stephen A. Smith: Michael Jordan Will Be ‘Brutally Honest’ for NBA on NBC

by Ryan Glasspiegel
“I don’t think he’s going to be passive at all.”

There’s a New NIL Enforcement Entity in College Sports. It’s Not the NCAA

by Amanda Christovich
The College Sports Commission will enforce the terms of the House settlement.

MLS Players Rip League Over Club World Cup Pay Negotiations

by Margaret Fleming
The union says the league’s proposal was “retaliatory in nature.”
Advertise Awards Learning Events Video Shows
Written by Eric Fisher, David Rumsey, Colin Salao
Edited by Matthew Tabeek, Or Moyal, Catherine Chen

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