June 24, 2025

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ESPN’s NBA Finals coverage was widely criticized. We (with help from a few executives) came up with seven ideas for the network and league, from the broadcast team to pregame storytelling.

—Michael McCarthy and Ryan Glasspiegel

A 7-Step Playbook for Better NBA Finals TV Coverage

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Just about the only thing NBA viewers and critics could agree on over the last few weeks was that ABC/ESPN’s TV coverage of the 2025 NBA Finals was uneven and needs fine-tuning. 

ESPN and the league don’t want to overreact to the criticism of NBA Twitter. But I like how they listened to their fans and made changes this year. To reclaim the pageantry of the Finals, they brought back pregame player introductions and NBA Finals decals on the court. But more needs to be done. 

Here are seven changes that ESPN and the league can make to improve NBA Finals coverage and regain the “big event” feel every Finals game telecast should have:

1. Switch to a Two-Person Booth

Similar to the Highlander universe, there should only be one ESPN game analyst calling the Finals with play-by-play announcer Mike Breen. If ESPN chooses to go with the pioneering Doris Burke, I’m great with that. If they prefer up-and-coming Richard Jefferson, that works as well. But pick one already. There’s a reason why two-person broadcast booths are the norm in sports TV. The dynamic between one announcer and one analyst works better. They sound better. The chemistry’s better. ESPN’s been searching for an answer since firing Jeff Van Gundy and Mark Jackson in 2023. JJ Redick and Doc Rivers left for coaching jobs. Rather than giving Burke the sole commentator mic, ESPN compromised and added Jefferson. Individually, all three had their moments this postseason. But as a team, they lack chemistry. It’s time to stop kicking the can down the road and make a decision: Choose between Burke and Jefferson—or hire a new star just off the court like Draymond Green once one becomes available. Don’t forget, during the two seasons in which Jackson left to coach the Warriors, Breen and Van Gundy excelled in a two-person booth. As Breen told Richard Deitsch of The Athletic: “I don’t think people understand how difficult it is to find that chemistry. It’s hard in a two-person booth; it’s harder in a three-person booth.”

2. Lean in to Inside the NBA

I think ESPN’s chairman Jimmy Pitaro pulled off one of the savviest sports media deals of the decade when he traded a package of Big 12 college football and basketball games for licensing rights to the greatest studio show on TV. Now get out of the way and let Charles Barkley & Co. cook. My sources tell me ESPN will take a hands-off approach—and air the type of extensive postgame shows that make Inside the NBA so appealing. Put NBA Countdown on the bench and lean in to the talents of Barkley, Shaquille O’Neal, Kenny Smith, and Ernie Johnson next June. Even NBA Countdown stars hailed their coming Sunday night. “And with gratitude and admiration, we welcome ‘Inside the NBA’ in next season,” said host Malika Andrews.  “Yes, we do,” agreed Stephen A. Smith.

3. Better Pregame Setups

Just watch how NBC’s Bob Costas sets the stage for Game 1 of the 1993 NBA Finals between Michael Jordan’s Bulls and Barkley’s Suns. That’s how you tee up sports history. If I’m ESPN, I’d try to re-create some of the magic from NBC’s “Roundball Rock” Golden Age in the 1990s. Especially since NBC will be back in the NBA game itself this fall. Andrews tried it Sunday with a Game 7 intro. The perfect guy for the Costas role would be Breen, wrote Sports Media Watch on X/Twitter. “ESPN/ABC always does one thing really well every NBA season—Breen’s end-of-Finals recap. I believe he performs it live. It’s always well written and well-produced. Just makes it extra bizarre that they don’t have Breen do any pregame teases.”

You can read the rest of Michael McCarthy’s suggestions for ESPN and the NBA here.

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Kenny Beecham’s ESPN NBA Draft Plan: ‘Friendship Packaged As Sports’

Chicago Bulls

Kenny Beecham and his Numbers on the Board podcast team are poised to lead ESPN’s digital coverage of the 2025 NBA draft. On Wednesday, ESPN and Omaha Productions will present an NBA draft live reaction show across ESPN’s YouTube and Facebook platforms at 7:50 p.m. It will star Beecham and the Numbers on the Board crew of Pierre Andresen, Mike Heard, and Darrick Miller, along with ESPN NBA insider Brian Windhorst.

It’s the latest high-profile play by Beecham, a content creator and entrepreneur, who tends to strike a positive, celebratory tone in his coverage. The longtime Bleacher Report talent cohosted ESPN’s “Hoop Streams” digital pregame show during All-Star weekend. Beecham and his crew interviewed NBA commissioner Adam Silver on their podcast. He co-owns the Enjoy Basketball media platform and boasts 557,000 followers on X/Twitter alone. We spoke with Beecham as he prepared to travel to Bristol for one of his biggest sports media moments.

This interview has been lightly edited for clarity and length. 

Front Office Sports: What will Kenny Beecham bring to ESPN’s draft coverage that viewers can’t get on the usual telecast?

KB: We did a trial run for the NBA All-Star Celebrity Game. I thought it went really well. They thought it went really well. We had a blast. … Our end goal is to be fun, be knowledgeable, and have some form of content for people who may not want to watch the normal broadcast. … Our entire goal as a show is to make it feel laid-back. I always say our show is friendship packaged as sports coverage. The four of us have been friends for so very long. Sometimes our fans fast-forward through the first 90 minutes to get to the last 30 minutes—where we’re away from basketball and we’re talking about pop culture and our friendship in general. Basically, that is what’s going to be different than the normal coverage. We’re going to have a lot of fun making fun of each other for mispronouncing names. Just what normal people do in these situations with their friends. 

We’ll have Brian Windhorst in the studio with us as well. He’s going to bring a level of knowledge that we can’t have. By all accounts by him, and Shams Charania, this is going to be a pretty busy NBA draft, with a lot of transactions. So [Windhorst] will be there to give us firsthand [analysis] if a trade happens. And you’ll get our initial reaction. Again, it will really be like friendship packaged as sports coverage. It seems like we’ve found some sort of market for that.

FOS: So it’s more like an NBA version of ESPN2’s ManningCast’ of Monday Night Football?

KB: 100 percent.

FOS: Give us your take on Windhorst, who’s a looming free agent at ESPN along with Malika Andrews.

KB: I think he’s done an amazing job. There’s a certain feel in sports coverage nowadays that rubs a lot of normal fans the wrong way. Windy is one of the people who’s pretty traditional, pretty unbiased in a lot of his conversations. I think he just wants to do his best as a journalist. He’s almost one of a kind in 2025. He’s one of the people I really truly respect in sports coverage. So it’s going to be a blast to have him in-studio. Hopefully, we can have him unbutton his top button a little bit. Hopefully, we get him feeling really comfortable so we can get him into the fun and games. But he really does cover the sport in the way that I would if I were in his position. 

For Beecham’s thoughts on LeBron James’s criticism of NBA media, and the Mavericks lucking into presumptive No. 1 pick Cooper Flagg, read our full interview here.

Max Kellerman’s Post-ESPN Comeback Begins With Boxing

Joe Camporeale-Imagn Images

Max Kellerman’s career is coming full circle with a return to boxing.

Sunday, Kellerman appeared at the press conference for Canelo Álvarez vs. Terence Crawford, and he will be part of the fight’s Netflix broadcast team on Sept. 13. The extravaganza is backed by Saudi official Turki Alalshikh and promoted by TKO. 

When TKO board member and WWE president Nick Khan was a super-agent at CAA, Kellerman was one of his favorite clients. He also has a long relationship with UFC boss Dana White, as he was an early proponent of what White was building with the MMA promotion, far before it became popular in the mainstream. 

In the press conference Sunday, Kellerman called the Canelo-Crawford super-fight a “perfect storm,” saying that it was “lucky” that Alalshikh happens to be a boxing fan, calling Khan “the best in the business,” and asserting that White is “the greatest combat sports promoter of my lifetime.” 

Kellerman’s broadcasting career first blossomed through boxing. He hosted Max on Boxing on New York’s public access channel as a teenager, and he was an analyst on ESPN’s Friday Night Fights shortly after graduating from Columbia. Mark Shapiro—now the president and COO of TKO, and president and managing partner of WME Group—told FOS earlier this year he tabbed Kellerman as the first host of Around the Horn on ESPN in 2001 based on his success in boxing. 

Kellerman was also part of an acclaimed HBO boxing announce crew alongside Jim Lampley and Roy Jones Jr. 

It is not immediately clear which other roles Kellerman will assume as he returns to sports media, but it would not be surprising if he launches a podcast down the road. 

Kellerman was pushed off First Take by Stephen A. Smith in 2021. He later cohosted ESPN Radio morning drive with Keyshawn Johnson and Jay Williams, and hosted This Just In on ESPN in the afternoon time slot now occupied by The Pat McAfee Show. Kellerman was laid off from ESPN two years ago, with millions of dollars remaining on his deal. 

EVENT

Like what you see? Join us Sept. 16 in New York City as we bring this newsletter to life for a day full of conversations with the biggest newsmakers in sports media. Our incredible lineup includes:

  • NBA commissioner Adam Silver
  • NWSL commissioner Jessica Berman
  • ESPN chairman Jimmy Pitaro
  • TNT Sports CEO Luis Silberwasser
  • Amazon Prime Video global head of sports Jay Marine
  • CBS Sports announcer Ian Eagle
  • NBC Sports announcer Noah Eagle

Learn more and get your tickets here.

Around the Dial

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  • As expected, NBC Sports named Maria Taylor as its lead studio host for NBA and WNBA coverage. With NBC returning to hoops coverage for the first time in more than 20 years, Taylor will host NBC’s studio coverage on Sunday and Tuesday nights, with analysts Carmelo Anthony and Vince Carter. In 2026, she’ll host select WNBA games on NBC and Peacock. Since 2022, Taylor has hosted Football Night in America, the most-watched studio show in sports. The Athletic first reported Taylor’s hire on Monday. Meanwhile, NBC announced Tuesday that Grant Hill will join its NBA coverage as a game analyst.
  • Netflix released the trailer for the latest season of Omaha Productions’s Quarterback docuseries. This year features Kirk Cousins, Joe Burrow, and Jared Goff.
  • In The New Yorker, Jay Caspian Kang took a deep look at how much youth sports cost and how the children of professional athletes have a big leg up, particularly in the quest to make the NBA.
  • Mike Florio and Pablo Torre explored the ruling in which System Arbitrator Christopher Droney wrote, “There is little question that the NFL Management Council, with the blessing of the Commissioner, encouraged the 32 NFL Clubs to reduce guarantees in veterans’ contracts at the March 2022 annual owners’ meeting.”
  • Soccer legend Carli Lloyd is returning as an analyst for Fox Sports’s coverage of the UEFA Women’s Euro 2025 and 2025 Concacaf Gold Cup. She’ll make her debut July 2.

One Big Fig

Jerome Miron-Imagn Images

16,353,000

Average viewership for ABC/ESPN’s telecast of the Thunder’s Game 7 win over the Pacers in the 2025 NBA Finals. Viewership peaked at 19.28 million. The Thunder’s 103–91 victory over the Pacers was the most-watched NBA Finals game in six years. This year’s Finals averaged 10.27 million viewers for the full seven-game series, down 9% from last year’s Celtics-Mavericks series.

Loud and Clear

Rick Scuteri-Imagn Images

“I know for a fact that [then-commissioner] David Stern did not want any news during the NBA Finals—other than the NBA Finals.”

—Dan Patrick commenting on how news of transactions, ranging from the Kevin Durant and Desmond Bane trades to the sale of the Lakers, overshadowed what turned out to be a thrilling seven-game NBA Finals between the Thunder and Pacers.

Question of the Day

Should ESPN go back to a two-person NBA booth next season?

 Yes   No 

Friday’s result: 64.2% of respondents think LeBron James would join Amazon’s NBA coverage after the end of his playing career.

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Written by Michael McCarthy, Ryan Glasspiegel
Edited by Or Moyal, Catherine Chen

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