Since leaving his player development role with the New York Knicks, Chris Brickley has built a reputation with Black Ops Basketball as one of the most sought-after trainers.
After training some huge names in music, he also began his own hip-hop career, and his debut album “Welcome to the Grind” is scheduled to drop later this year.
Below is an excerpt from our interview with Chris on building his business, attracting brands, and his music:
Why do big names in basketball and music want to work with you?
There’s no magic or anything special. It’s just studying the game, being a genuine person, and understanding what these players are trying to improve on. It’s based on the situation. It’s figuring out what motivates them.
How early did you realize you had a business?
I left the Knicks in 2017. Maybe after that first summer — I had a whole bunch of NBA guys come in, did some legendary Black Ops runs like LeBron vs. KD two weeks after they played in the Finals. So I thought, “OK, I’ve got something. I’m gonna keep going.”
What’s a typical day?
I wake up, watch film, and contact players. I mix that in with talking to my manager, Alex, about different partnerships. Once night comes, I watch the games. Late night — you’re probably sleeping — I start with the music stuff. I always make sure basketball and business come first.
Why do you think brands want to work with you?
A lot of people love the game of basketball and couldn’t make the NBA. I’m showing that you can still have a journey and not be an NBA player. You can be a trainer and still live a really cool life. So I think I’m relatable to a lot of people, and I think the brands see that.
Read the full Brickley conversation here.
— Doug Greenberg