November 16, 2020

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Welcome to the first edition of FOS College, a newsletter about the billion-dollar, rapidly changing college sports industry. Every week, I’ll deliver original reporting, news, and features right to your inbox.

This week in college sports, pandemic-induced scheduling dominated the news: the Big Ten will play this fall after all, while the college basketball season will be delayed. Here’s what went into these decisions, and how they’ll alter college finances.

xoxo Gossip Girl

Big Ten’s October Restart

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The Big Ten will resume its football season Oct. 23-24 after postponing play due to the coronavirus pandemic, the conference announced on Sept. 16. The conference’s Council of Presidents and Chancellors voted unanimously.

The Big Ten had originally postponed its season on Aug. 11 due to concerns regarding myocarditis and lack of testing, University of Wisconsin-Madison Chancellor Rebecca Blank said during a Senate hearing on Sept. 15. Those concerns have been mitigated by new testing protocols, the announcement said.

“It wasn’t about political pressure. It wasn’t about money. It wasn’t about lawsuits. It wasn’t about what everyone else was doing,” said Northwestern President Morton Schapiro during a press conference following the announcement. Instead, the decision was based on information presented to the presidents and chancellors in the past week, and the establishment of new safety protocols.

The season will consist of each team playing eight regular season games, Wisconsin Athletic Director Barry Alvarez said during a press conference. Each team will then play a ninth “championship” game, in which each seed from the both regions will go head to head. For example, the one seeds for both divisions will play each other, the two seeds, and so on.

“Stay positive. Test negative. Let’s play football,” read Michigan head coach Jim Harbaugh’s statement regarding Big Ten football’s return.

There will be no public ticket sales for any Big Ten football games, Penn State athletic director Sandy Barbour said, though the conference is discussing ways to allow family members of athletes and staff into the stands.

The Big Ten’s new safety protocols include daily rapid tests and cardiac screening for myocarditis and other COVID-19-induced cardiac health complications. Athletes who test positive with an antigen test will then receive a PCR test — considered a slower but more accurate test — to confirm their result. If more than 5% of the team or more than 7.5% of the total population tests positive, practice and competition will halt for a minimum of seven days.

Commissioner Kevin Warren said the burden of the cost for testing will fall on the conference, and did not say which companies the conference had partnered with.

The Big Ten institutions will also create a “cardiac registry” that will track the impact of COVID-19 on college athletes, which will supposedly add to growing research about the risk myocarditis may pose to athletes who test positive.

Decisions regarding the resumption of other fall sports will be released “shortly,” the announcement says, though Warren said during a press conference that all fall sports will have access to daily rapid antigen testing.

Basketball’s Delayed Start

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On the same day that the Big Ten announced its plans to reverse course and play a fall football season, the NCAA Division I Council met to discuss the start date for college sports’ other money maker: basketball.

The governing body announced that both the men’s and women’s 2020-21 basketball season would begin on Nov. 25, the day before Thanksgiving and 15 days after its originally scheduled start date of Nov. 10.

It’s an important step towards ensuring not only that athletes get a full basketball season — the 2020 season was cut short due to the onset of COVID-19 in March  — but that the NCAA and its member schools receive the lucrative payout that the men’s March Madness tournament rakes in every year. 

“It is a grand compromise of sorts and a unified approach that focuses on the health and safety of student-athletes competing towards the 2021 Division I basketball championships,” NCAA Senior Vice President of Basketball Dan Gavitt said in the statement.

The start date was chosen so that schools could further control the environments for their athletes, as 75% of Division I schools will not have non-athlete students on campus by then, the announcement said.

Because of the Nov. 25 start date, both men’s and women’s teams can play a maximum of 27 games, four fewer games than the original maximum. This could mean that teams will play fewer non-conference games in particular, which usually serve as cash cows for schools. The new date could also encourage free-for-all in independent non-conference tournaments, organized by individual schools. To be eligible for March Madness, schools must play a minimum of 13 games, half of the original minimum. Official preseason practices can begin on Oct. 14.

The NCAA needs to find a way to hold the Division I men’s basketball tournament, as it’s crucial for the financial health of the governing body, two experts told Front Office Sports.

The NCAA’s contract with CBS and Turner for tournament media rights pays out $10.8 billion over 14 years, from 2011 to 2024, according to a previous NCAA statement. The most recent contract extension with CBS and Turner, extending the deal for eight years into 2032, will pay out another $8.8 billion.

The NCAA received $867.5 million of those TV and marketing rights for men’s March Madness in 2018-19, which it funnels down to member schools. But the body took a major hit this past spring when COVID-19 canceled the tournament. As a result, the NCAA sent about $375 million less than was expected to Division I programs.

The NCAA hasn’t made announcements regarding specific schedules or safety protocols.

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Amanda's Corner

I’ll be sharing my thoughts on the week’s news here. With so much going on, here’s what else you need to know about college sports this week:

  • The NCAA released proposed NIL rules — but pending state or federal laws could overrule these changes.
  • More than 15 FBS football games were postponed or canceled due to COVID-19
  • Despite financial troubles, Pac-12 Networks launched a new streaming service called “Pac-12 Insider.”

Tips? Feedback? Complaints? Reach out to me at amanda@frontofficesports.com or on Twitter.

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