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Front Office Sports - The Memo

Afternoon Edition

July 14, 2025

Private-equity firms have shown interest in college sports after investing heavily in the pros. But SEC commissioner Greg Sankey said that sort of investment isn’t right for his conference—while adding that he’d stay open-minded.

—David Rumsey and Eric Fisher

SEC’s Greg Sankey: Conference Not Sold on Private Equity—for Now

Jordan Godfree-Imagn Images

ATLANTA — SEC commissioner Greg Sankey has taken meetings with private-equity firms interested in pumping money into the conference, he said Monday. Still, for now, the league is not ready to make the leap.

“I’ve had those meetings. I’ve had outreach on a continuing basis,” Sankey said when asked about PE by Front Office Sports during his opening remarks at his SEC media days press conference. “They bubble up from time to time. The question: What problem are you trying to solve, and what’s the substance of the solution? What’s the downside? What if you don’t achieve all of those mile markers?”

Sankey said he had a conversation about outside financing ideas with some SEC leaders late last week. “We have been probably two and a half, three years into visits with banks, with private equity, with venture capital,” he said. “I mean, you could go down the range. Private capital, that’s another phrase that’s been used. That’s not been the right direction for us. We’ve not seen the concept that works.”

SEC Not Closing Any Doors

But despite the hesitancy to take PE money, Sankey said the SEC will stay open-minded. “That doesn’t mean we won’t consider opportunities,” he said. “If there are opportunities for mutual benefit, those would pique our interest. But the notion of just jumping to something because there’s a pot of money there seems [like] an uninformed direction.”

Sankey’s hesitancy comes around the potential dark side of taking PE money: “Some of these proposals, you always see the most positive outcome, and when you ask, well, like what’s the downside? What if you don’t hit all of those mile markers? What then happens? There’s not a lot of answers provided,” he said.

Around the Nation

Sankey’s remarks about PE come after Big 12 commissioner Brett Yormark in May told FOS that his conference had paused its efforts to bring on a capital partner. “We’re not ready to go in that direction, but we know what the options are out there,” Yormark said.

In June, sports business consultancy Elevate launched a $500 million initiative aimed at bringing institutional capital directly into college sports. Meanwhile, Boise State is “actively considering” bringing PE investment into the Broncos’ athletic department, AD Jeramiah Dickey told FOS last month.

FRONT OFFICE SPORTS LIVE

The Biggest Names in Sports Media

Front Office Sports returns to the Times Center in Manhattan on Sept. 16 for our sports media summit, Tuned In. 

This daylong event will feature candid 1:1 conversations with the biggest names in sports media, including:

  • Jessica Berman, NWSL
  • Ian Eagle, CBS Sports
  • Noah Eagle, NBC Sports
  • Jay Marine, Amazon
  • Jimmy Pitaro, ESPN
  • Brian Rolapp, PGA Tour
  • Eric Shanks, FOX Sports
  • Luis Silberwasser, TNT Sports
  • Adam Silver, NBA

Watch for additional speakers to be announced.

Conversations will cover the future of media rights, live sports streaming, big talent moves, the rise of women’s sports, media bundles, sports betting, and more.

Included in your ticket is a full day of programming, lunch, top-tier networking opportunities, and a post-event cocktail hour.

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SEC’s Sankey Is ‘Fine’ With Big Ten’s Differing View on CFP Expansion

Kirby Lee-USA TODAY Sports

ATLANTA — SEC commissioner Greg Sankey won’t commit to supporting a specific new format for an expanded College Football Playoff, but it’s clear he’s not in line with the preferred idea from his Big Ten counterpart, Tony Petitti.

“The Big Ten has a different view—that’s fine,” Sankey said Monday at SEC media days. “We have a 12-team Playoff, five conference champions. That could stay if we can’t agree.”

Should the CFP expand to 16 teams in 2026, as many expect, Petitti has been pushing a new format that would award four automatic bids to both the Big Ten and SEC. Last week, Big 12 commissioner Brett Yormark said he was “doubling down” on his separate push for a 5+11 model that would give the five highest-ranked conference champions automatic bids, and include 11 at-large spots.

Sankey appears to be favoring the Big 12’s proposal—for now, at least. “Unless people want to tear it up, we’re going to have 5 plus 7, 5 plus 9, 5 plus 11,” he said, in reference to a potential 12-, 14-, or 16-team CFP. Sankey added, “I think we have the best hand to play.”

Next week, the Big Ten and ACC will hold their media days. Petitti is expected to continue backing his proposed CFP format, and ACC commissioner Jim Phillips is expected to back the Big 12’s. 

“There’s this notion that there has to be this magic moment and something has to happen with expansion and it has to be forced—no,” Sankey said. “I think, when you’re given authority, you want to be responsible in using that authority. I think both of us are prepared to do so.”

There is a Dec. 1 deadline for the CFP to decide on expanding in 2026 and what a new format would look like.

EXCLUSIVE

FOS Has the Scoops

Monday morning was a busy one at FOS. First, Michael McCarthy broke the news that Allison Williams, who left ESPN after declining to take the COVID-19 vaccine, will be promoted to the Fox NFL sideline reporter job previously held by Laura Okmin.

Ben Horney and Ryan Glasspiegel then exclusively reported that DraftKings is in talks to acquire Railbird Exchange, a federally licensed prediction market. This follows our reporting that FanDuel and Kalshi have discussed a similar deal. 

Glasspiegel and Alex Schiffer then reported that NBC is hiring former Hawks exec Grant Liffmann as its NBA front office insider, mirroring roles that have been held by John Hollinger and Bobby Marks at ESPN.

To keep up with all our exclusive reporting, check out FrontOfficeSports.com. You can also subscribe to our other twice-weekly newsletters: “Tuned In” for sports media and “Asset Class” for deals.

MLB’s HR Derby’s $1M Prize Tops Salaries for Three Rising Stars

Jay Biggerstaff-Imagn Images

ATLANTA — Dingers should be flying at steamy Truist Park for Monday night’s MLB Home Run Derby, and the dollars could particularly flow for three younger competitors. 

A $1 million top prize is once again up for grabs in the competition, and for three of the eight players in the derby—the Rays’ Junior Caminero ($764,100), the Pirates’ Oneil Cruz ($785,000), and the Nationals’ James Wood ($764,600)—that figure is more than they’ll earn all season. Each is not yet eligible for arbitration or free agency.  

Such has been the case with this event since 2019, when the league and MLB Players Association created the prize pool, in part as an incentive to attract top talent. Instead of drawing top star veterans such as the Yankees’ Aaron Judge and Dodgers’ Shohei Ohtani, though, the Home Run Derby has become something of a young man’s competition.

While 2024 champion Teoscar Hernández prevailed in his ninth MLB season, prior winners such as Pete Alonso, Juan Soto, and Vladimir Guerrero Jr. claimed the top check before much bigger salary dollars arrived. 

The trio of younger players will compete in the 2025 derby against five more established players: the Twins’ Byron Buxton, Yankees’ Jazz Chisholm Jr., Braves’ Matt Olson, Mariners’ Cal Raleigh, and Brent Rooker of the A’s. Raleigh, in the midst of a breakout season and leading the majors with 38 home runs, is a slight betting favorite in the Derby, followed by Cruz. 

The hot and humid environment at the outdoor Truist Park, with temperatures expected to still be near 90 degrees when the event starts at 8 p.m. ET, provides a setting that has not been seen in several years for the Home Run Derby. Last year’s event was held indoors at Globe Life Field in Texas, and the three years before that featured more temperate conditions in Seattle, Los Angeles, and Denver, respectively. 

In addition to the $1 million prize for the derby winner, another $100,000 is available for the hitter with the longest home run. The runner-up wins $500,000, and the other six participants will each get $150,000.

Wood, for his part, said he has no life-altering plans if he wins the Derby.

“I might go to Waffle House,” Wood tells Front Office Sports, referring to the popular restaurant chain.

View From Above

ESPN, meanwhile, plans to incorporate a pair of golf-type drone cameras into its coverage of the derby Monday night, both in the main broadcast and an alternate, Statcast-driven one on ESPN2. Such an element was not possible with the domed ballpark in Texas last year, but it is aimed at providing enhanced views of ball flight. Overhead views such as this have become a staple of golf coverage across multiple networks. Drone cameras last year were only able to fly outside Globe Life Field. 

The network will also be looking to regain some viewership momentum, as last year’s viewership of 5.45 million fell 11% from 2023, and was impaired by competing coverage of the 2024 Republican National Convention. ESPN will also have a live production of The Pat McAfee Show on Monday from The Battery mixed-use development that surrounds Truist Park.

“This obviously is one of our most-viewed events of the entire year,” ESPN SVP of sports production Mark Gross tells FOS regarding the Derby. “Our job is to document the event in every way that we can, and we think these drones will be a big enhancement to seeing the flight paths of the home runs and will aid our storytelling.”

FRONT OFFICE SPORTS TODAY

Sinner-Alcaraz Rivalry Intensifies

FOS illustration

The hottest rivalry in tennis continues to be one for the ages after Jannik Sinner finally defeated his archrival Carlos Alcaraz to win his first Wimbledon title and fourth Grand Slam, just a month after the duo gave us the longest French Open final ever. Tennis writer Giri Nathan, whose new book Changeover: A Young Rivalry and a New Era of Men’s Tennis chronicles the rise of Alcaraz and Sinner, tells Baker Machado and Renee Washington what makes this rivalry so special and opines about the likelihood of another Grand Slam final between the two ahead of next month’s US Open.

Meanwhile, Chelsea defeated Euro champ Paris Saint-Germain in front of 80,000 fans and President Donald Trump at Met Life Stadium to win the FIFA Club World Cup final and its $40 million first-place prize. Despite some early setbacks and some stadiums seeing sparse fan attendance, Zach Lowy, soccer writer and chief editor of “Breaking the Lines,” says the Club World Cup should still be considered a success ahead of North America preparing for the larger men’s World Cup next year.

Watch the full episode here.

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STATUS REPORT

Three Up, One Push

Vincent Carchietta-Imagn Images

March Madness expansion ⬆ SEC commissioner Greg Sankey endorsed expanding both the men’s and the women’s NCAA basketball tournaments, as discussions about growing to 72 or 76 teams continue. “In general, we are supportive,” Sankey said Monday at the SEC media days.

South Carolina ⬆ Gamecocks head coach Shane Beamer said the football program has set a record for new season tickets sold for the 2025 campaign. South Carolina is coming off a 9–3 season, having just missed out on the College Football Playoff last year. “The expectation at our place is to compete for the Playoff each and every year,” Beamer said Monday at SEC media days.

Super Bowl advertising ⬆ Prices for a 30-second spot in February’s Super Bowl LX have reached $8 million in some instances, according to an Adweek report, in a sales cycle developing quicker than expected. The latest figure matches some sales that Fox made close to last season’s Super Bowl, en route to a record-setting $800 million in gross advertising revenue from the game, and elevates from prior sales NBC has made closer to $7 million per unit. The upcoming Super Bowl is part of a historic February for NBC Sports, also involving the 2026 Winter Olympics and the NBA All-Star Game.

Open Championship ⬆⬇ There will be no purse increase at the final golf major of the year. This week’s tournament at Royal Portrush Golf Club in Northern Ireland will offer $17 million, the same as last year’s edition. The winner will once again receive $3.1 million. Prize money at the Open is the lowest of the four majors, behind the U.S. Open ($21.5 million), The Masters ($21 million), and PGA Championship ($19 million).

Editors’ Picks

NFL’s New Headsets Are Designed to Survive Coach Tantrums

by Eric Fisher
New NFL coaching headsets underwent “extensive drop testing.”

Replacements Have MLB at Whopping 80 All-Stars

by Alex Schiffer
Players have criticized the replacement process as a popularity contest. 

Aliyah Boston Is Latest WNBA Player to Invest in NWSL Team

by Annie Costabile
Boston joins a select group that includes Sabrina Ionescu.
Advertise Awards Learning Events Video Shows
Written by David Rumsey, Eric Fisher
Edited by Matthew Tabeek, Or Moyal, Catherine Chen

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