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Front Office Sports - The Memo

Afternoon Edition

July 24, 2026

PRESENTED BY

After more than three weeks of waiting, LeBron James made his decision. The NBA’s all-time leading scorer and four-time MVP is signing a two-year, $8 million deal with the 76ers, which includes a player option.

—Ben Axelrod

First Up

  • Tigers pitcher Tarik Skubal, who enters free agency after the season, made a passionate plea to remain with the team as the Aug. 3 trade deadline nears. 
  • Duke and Michigan have canceled their Dec. 21 game, which was set to be broadcast on Amazon Prime Video. Instead, Duke will play Texas Tech at MSG.
  • The NFL finalized plans Friday to hold Super Bowl LXII in Atlanta on Feb. 13, 2028, which means a 17-game schedule will remain in place for the 2027 season. 
  • Tony Romo, CBS Sports’s No. 1 NFL game analyst, was arrested in Milwaukee on Thursday for OWI (operating while intoxicated).

LeBron James to Sign With 76ers

Kirby Lee-Imagn Images

After more than three weeks, LeBron James’s free agency has come to an end. According to ESPN, the four-time NBA MVP is signing a two-year, $8 million deal with the 76ers, which will include a player option.

Shortly after the story broke on Friday, James confirmed the news on social media, while also sharing that he entered the offseason believing he would retire.

“I thought I was done when the season ended. I wasn’t ready to announce it, and I knew I needed some time to really decide, but I was pretty sure I played my last game,” he wrote. “I was honest at that last press conference when I said I needed to look at myself and decide if I still love this game. I still truly love this game, and I have more to give.”

James’s decision marks the culmination of a free agency that first began when he announced he wouldn’t be returning to the Lakers for a ninth season with the franchise. The ensuing weeks saw the Akron, Ohio, native largely linked to the Cavaliers, Heat, and Warriors, as his agent, Rich Paul, repeatedly addressed his star client’s free agency on his Game Over podcast.

In the first episode of the podcast that was released after NBA free agency began, Paul did mention the Sixers as a candidate, specifically pointing to James’s affinity for star point guard Tyrese Maxey. Signing the NBA’s all-time leading scorer marks Philadelphia’s second big splash this summer, after the Sixers previously acquired All-Star swingman Jaylen Brown in a blockbuster trade with the Celtics.

“How could you not have the attention when you have Maxey, [VJ] Edgecombe, Brown, and [Joel] Embiid?” Paul said of James’s interest in the Sixers while also noting his relationship with Philadelphia’s new president of basketball operations Mike Gansey.

In signing with the Sixers, James joins the fourth team of his record 24-year NBA career following previous stints with the Cavaliers (2003–10, 2014–18), Heat (2010–14), and Lakers (2018–26). In his social media posts, James indicated this will be the final free agency of his career.

“This is my last decision. I’m not going for money. I’m not going for family. What am I really playing for at this point? I still want to sacrifice. I still want to work. I still want to grind. I still want to compete, to win and to have a chance at the feeling of winning another championship,” he wrote. “I believe I can help make the Philadelphia 76ers a championship team and I am so excited to energize a new fan base and start this incredible journey one last time.”

SPONSORED BY AT&T

Jewell Loyd Returns to Chicago With AT&T

Chicago native Jewell Loyd returns home for AT&T WNBA All-Star weekend as both a WNBA champion and She’s Connected by AT&T athlete. Her newly released She’s Connected episode shares how she built Dobro Coffee in Lincolnwood, Illinois, and why community has always been at the heart of her vision.

“My vision for building Dobro Coffee in the Chicago community is building community, a place of safety and enjoyment,” Loyd says.

As part of the She’s Connected by AT&T community, Loyd joins a network of athletes and small business owners creating meaningful local impact. She also looks forward to welcoming the next AT&T Small Business Contest winner. Learn more, apply for the contest, and watch her episode at att.com/shesconnected.

LOUD AND CLEAR

A Younger Demo

Men BMX Park Final, X Games

X Games

“Everybody is trying to get younger.”

—X Games CEO Jeremy Bloom tells Front Office Sports in an interview about its first summer league championship this weekend in New Orleans and the league’s audience, which skews young. Private-equity firm MSP Capital purchased a majority stake in the business from ESPN in 2022.

The X Games, mostly known for skateboarding and snowboarding competitions, counts Tony Hawk and Eileen Gu as founder athletes who also have equity. This year, the X Games debuted its new team-based format with separate summer and winter leagues. The inaugural X Games League event last month in Sacramento broke its attendance record, Bloom said, adding, “The thing the X Games has that everybody wants is the young demographic.”

SPONSORED BY AT&T

One Week Left: AT&T Small Business Contest

There’s just one week left to enter the AT&T Small Business Contest. Small business owners nationwide can win $50,000, a year of AT&T service, and a feature alongside a star athlete in an episode of She’s Connected by AT&T.

The contest helps small business owners grow through funding, visibility, and community. Last year’s winners, Jilea and Jamie Hemmings of Nourish + Bloom Market, used their prize to open three new store locations.

Don’t miss your chance to take your business to the next level. Learn more and enter by July 31 at att.com/shesconnected.

STATUS REPORT

Two Down, Two Push

Wisconsin Badgers linebacker T.J. Watt (42) hits Penn State Nittany Lions quarterback Trace McSorley (9) forcing a fumble recovered by the Badgers in the second quarter of the Big Ten football championship game Saturday, December 3, 2016, at Lucas Oil Stadium.

Mike De Sisti / Milwaukee Journal Sentinel

NCAA ⬆⬇ The Division I board of directors said Thursday it has no plans to modify its new age-based eligibility rule despite a wave of lawsuits filed by athletes seeking to extend their college careers. The rule allows athletes five seasons of competition over five years, eliminating most eligibility extensions including those for injuries.

Diego Pavia ⬇ The Ravens waived former Heisman Trophy finalist Thursday, months after signing him as an undrafted free agent in April. Pavia threw 29 touchdown passes and rushed for 10 more last season, leading Vanderbilt to its first double-digit win season in school history.

Lane Kiffin ⬆⬇ LSU’s new coach said he regretted the way he handled his exit from Ole Miss at SEC media day in Tampa. Kiffin, who is in the first year of a seven-year, $91 million contract, said he wishes he didn’t fight Ole Miss AD Keith Carter about his decision not to let him coach in the College Football Playoff. The chronically online head coach also said he has deleted all social media apps from his phone, after being challenged to do so by his son, Knox.

Italy ⬇ Former Manchester City head coach Pep Guardiola rejected an offer to coach the country’s men’s soccer team. ESPN reports Guardiola intends to take at least one year off from coaching, despite being approached by four national teams in search of a new coach.

ONE FUN THING

Kids Meals for Everyone

April 17, 2026, Boston, MA: Sponsor Signage is displayed during the game between the Detroit Tigers and the Boston Red Sox at Fenway Park in Boston, Massachusetts. Friday, April 17, 2026.

Nick Grace/Boston Red Sox

The Red Sox’ 15-game winning streak was snapped Wednesday, but not before kids in the New England area ate well.

Fans cashed in on 99 Restaurants’s “kids eat free after every Red Sox win” promotion, which has been running since 2008. The casual dining chain told Front Office Sports it gave away “thousands” of free kids meals during the streak, which on average cost $8. The chain declined to share specific details, but a conservative estimate puts the giveaway’s value at around $16,000, while an upper-end approximation exceeds $60,000.

Boston resident Kory Janelle said he took his family to 99 eight times during the team’s undefeated stretch. “During the streak,” he said, “I honestly started to find myself caring less about the Red Sox and more about whether I wouldn’t have to pay for my kids’ dinner again.”

Editors’ Picks

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

by Colin Salao
Engelbert will speak at a press conference Saturday.

What Mike Golic, Mike Golic Jr. Hope to Accomplish in ESPN Return

by Ryan Glasspiegel
“The Golics” will debut on Aug. 3.

Is This the Cruel New Reality of Sports Media Layoffs?

by Michael McCarthy
Layoffs in Portland and Bristol this week were especially cold-blooded.
Events Video Games Shop
Written by Ben Axelrod
Edited by Lisa Scherzer, Catherine Chen

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