The role of No. 1 NFL analyst is the best gig in sports media.
Due to the $1 billion spending spree for NFL TV talent, they make the most money by far. They serve as the symbolic faces and voices of their respective networks similar to the way that news anchors like Dan Rather and Tom Brokaw did back in the day.
But it’s been the same old, same old for decades.
Since 2010, only seven — count them — seven broadcasters have called the Super Bowl from the TV booth.
This Sunday, 100 million TV viewers will finally witness an infusion of fresh blood, with Fox’s Greg Olsen and Kevin Burkhardt calling their first Super Bowl.
The former Carolina Panther great knows what’s at stake during the most-watched TV show of the year.
“There is a different type of pressure, right?” Olsen said. “There’s a different type of responsibility, which is to present the game in a fun way and interesting way so you can do the game justice with over a hundred million people that are tuning in.”
To get you ready for Sunday, we spoke to the two Super Bowl rookies and media insiders and took a deep dive into the long, strange trip of broadcasting America’s Game.
