Global music superstar The Weeknd will play the Super Bowl LV Halftime Show. The performance will be the second under the partnership between the NFL and entertainment company Roc Nation, which was founded by Jay-Z.
The parties began a multi-year agreement in 2019 to “enhance the NFL’s live game experiences,” which includes advising the league on the selection of artists for major performances. Shakira and Jennifer Lopez co-headlined last season’s Super Bowl performance, the first co-produced by Roc Nation.
Roc Nation is also helping amplify the NFL’s social justice efforts. That includes the NFL’s Inspire Change program, which in partnership with the NFL Players Association is committing $250 million to social justice causes. Alicia Keys, a Roc Nation client, has also joined with the NFL to launch a $1 billion endowment for Black-owned businesses and communities.