The Big Ten has inked the largest media rights contract in the history of college sports — a deal worth at least $7 billion total, sources confirmed to Front Office Sports.
The rights for all sports will be shared between FOX, CBS, NBC, and Peacock. The deal runs from July 1, 2023, to the end of the 2029-30 season.
In total, the deal will reach the mid-$7 billion range, a source told FOS, and will increase gradually over the seven years.
- For the first year — before USC and UCLA join the conference — each existing school will receive about the same amount as in the final year of its current deal.
- Then, the value could reach up to $90 million annually per school.
“The Big Ten Conference media rights agreements are more than just dollars and deals,” Big Ten commissioner Kevin Warren said. “They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions, and partners during these uncertain times in collegiate athletics.”
Future of Football
The Big Ten plans to “dominate” Saturday football, the conference said.
Its schedule will include marquee games at noon ET on Fox, 3:30 p.m. ET on CBS, and primetime on NBC.
NBC will attempt to make the Big Ten the NFL of college football, using the Saturday night window as a complement to “Sunday Night Football,” as FOS previously reported. NBC games will also be simul-streamed on Peacock.
The Big Ten football championship games will be split between the networks.