May 29, 2020

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Baseball players push back on owners’ proposals, college football has gone from ‘doubtful’ to selling tickets, the English Premier League is set to kick off, and EA Sports signs a new deal for Madden.

Hot Stove in May

Photo Credit: Rhona Wise-USA TODAY Sports

The MLB Players Association is expected to counter the owners’ plan to start the season by offering a proposal to play 100 games with fully-guaranteed, prorated salaries. Players had already agreed to a 50% pay reduction earlier this year and were not receptive to the owners’ proposal for progressive cuts that would affect stars more than rank and file players over an 82 game season.

MLB agent Scott Boras sent an email to his 71 clients suggesting they refuse further cuts, saying the owners’ motives are driven by debt from development financing that benefits their clubs, but not the players.

Owners have also said that they stand to lose $640,000 for every game played without fans and it is possible the players are using the 100-game idea as a bargaining chip. Players said any losses would be recouped through an expansion of the playoffs to 14 teams from 10.

Fans in Stands

Photo Credit: Reese Strickland-USA TODAY Sports

Less than a week after University of Michigan President Mark Schlissel said there might not be college football, Iowa State University is selling tickets. ISU Director of Athletics Jamie Pollard rolled out a plan to sell 30,000 tickets per game, which would result in 50% capacity at the Cyclones’ stadium. Tickets would only be sold to those who renewed season tickets for this year, with no individual game sales.

Across the state, University of Iowa Athletics Director Gary Barta said he hasn’t ruled out 100% capacity at Kinnick Stadium this year.

Fans in the stands are particularly important to college athletics: the University of Minnesota and the University of Central Florida have both projected a $30 million drop in revenue should games be played without them, while Power 5 conference teams stand to lose a total of $1.2 billion in ticket sales.

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More Soccer

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The English Premier League will officially return on June 17 after three months of suspended play. All 92 remaining games will be aired across the league’s three UK broadcast partners, as no fans will be allowed in the stadiums. The move may also reduce the amount teams have to pay back broadcasters including BT and Sky Sports, which pay the EPL upfront for rights. Before Thursday’s announcement, Manchester United said it plans to rebate $24.5 million to the networks this year.

Italy’s Serie A also received the green light to start up on June 20, and it’s possible the country’s Coppa Italia could resume a week earlier. Germany’s Bundesliga is already back in action and Spain’s La Liga is expected back on June 11.

In the U.S., MLS is reportedly now planning a shorter time frame for its proposed tournament in Orlando. The teams would stay in their home markets to train before heading to Florida. Earlier this week, the National Women’s Soccer League formally announced its 25-game tournament starting June 27 in Salt Lake City, which would make it the first U.S. team sport league to return to play.

Madden Renewed

Photo Credit: EA Sports

A new deal between EA Sports, the NFL and the NFLPA could be worth more than $2 billion. The renewal takes the Madden NFL franchise and its football simulation gameplay through 2026. The title is also seeking to leverage the game’s social media and lifestyle aspect with a new focus on expanding the football fanbase.

Along with building an esports ecosystem around Madden, EA Sports expects to work with players and the league to develop games in other genres. The games are likely to be less straight NFL gameplay and instead compete with publisher 2K, which signed a deal with the NFL for “non-simulation football game experiences.”

Madden is the ninth-best selling video game this year and has experienced 30% growth in unique players, with more than 330 million hours logged since the latest version was launched in August 2019.

What We're Covering

Teams and their beverage sponsors have made the most of the shutdown with a string of virtual happy hours.

Though long hours have been a staple of the sports business world, work from home is finding its place.

Former NFL running back Justin Forsett joined FOS CEO Adam White on Office Hours to discuss entrepreneurship and his life as a co-founder and CEO of Hustle Clean.

Question of the Day

Have you considered relocating in the last two months?

 Yes   No 

Thursday’s Answer

51% of respondents do not plan to watch any of the “quarantine tournaments” of the PLL, NWSL or The Basketball Tournament.

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