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Front Office Sports - The Memo

Morning Edition

May 9, 2025

Caitlin Clark and the Fever have title aspirations and a real shot to achieve them. Considering the massive interest in last year’s 20–20 team, that could mean huge gains for the WNBA.

—Colin Salao, Eric Fisher, and Amanda Christovich

If Caitlin Clark, Fever Realize Title Dreams, WNBA Will Win Big

Jeffrey Becker-Imagn Images

The Indiana Fever have championship expectations this season. Caitlin Clark has already made that explicitly known.

Battling for a title will be a big step up for the Fever after a 20–20 finish last season. After all, Clark is only a 23-year-old entering her second year as a professional. However, Indiana made significant changes in the offseason to justify the lofty expectations.

The team brought in a new coaching staff led by 2023 Coach of the Year Stephanie White and added veterans DeWanna Bonner, Natasha Howard, Sophie Cunningham, Sydney Colson, and Brianna Turner to complement its young core.

“The main thing we were lacking last year was experience. Adding really great vets like [Bonner] and Syd [Colson] and Tash [Howard] and putting that experience around us of not just being in this league but also winning. They have the championship pedigree,” Clark said at a press conference Thursday.

Due to the changes, the Fever have the second-best odds to win the WNBA title behind the defending champion New York Liberty, according to ESPN Bet. DraftKings has Indiana tied for second with the Las Vegas Aces, winners of the previous two championships, while FanDuel has them in third behind the Liberty and the Minnesota Lynx, the 2025 runners-up.

Good for the WNBA

A competitive Fever team could result in consecutive record-setting seasons for the WNBA’s ratings. Last year, the league averaged a record 1.2 million viewers on ESPN during the regular season, while Ion averaged 670,000 viewers, a 133% increase from the previous year.

More than two-thirds of the league’s telecasts last season that averaged at least one million viewers involved the Fever—and that’s despite the team’s 2–9 start to the regular season.

It took just one preseason game this year to show there is no Clark fatigue. The Fever’s game against the Brazil women’s national team last week drew 1.3 million viewers on ESPN, the first time the network aired a WNBA preseason game. It was Clark’s first organized game in more than seven months.

Indiana will have a league-high 41 of 44 games televised or streamed nationally this season after 36 of 40 games last year. (The WNBA added four games to its regular-season schedule after the Golden State Valkyries were added as the 13th expansion team.)

A deep playoff run for the Fever could also break postseason viewership records for the WNBA. Indiana’s two-game series last year averaged 2.2 million viewers—more than four of the five WNBA Finals games. While the league is experiencing unprecedented growth for games without Clark—the 2024 WNBA Finals were the most watched since 2000—it’s clear her presence is a multiplier. The 2025 WNBA Finals will also be the first seven-game series in league history—which opens the door to even more playoff games if the Fever make it all the way.

Fortunately for the league, Clark is embracing the added expectations.

“We understand the spotlight, we understand people expect this team to win, and that’s exactly what we want to do for our fans and for this organization. But I think, me personally, I wouldn’t want it any other way,” Clark said.

FRONT OFFICE SPORTS NETWORK

Why Penn State Was Always the Dream Job

In this episode of Next Up with Adam Breneman, Penn State defensive coordinator Jim Knowles opens up about his journey to Happy Valley and what it means to coach at the school he grew up idolizing. 

From his first impressions of the Penn State culture to the fast-moving process that led him to take the job, Knowles brings you an inside look at one of college football’s top defensive minds. He breaks down how he’s merging his aggressive defensive philosophy with Penn State’s proud traditions, what great programs all have in common, and why caring for players is the foundation of elite teams. 

Watch the full Next Up episode here.

Saquon Barkley Defends Tush Push, Tells Opponents to ‘Get Better’

Mark J. Rebilas-Imagn Images

On the field, the Tush Push in the NFL is something of a modern twist on the ancient paradox of an immovable object versus an unstoppable force. The continuation of the Tush Push itself across the league is taking on a similar dynamic. 

Eagles running back Saquon Barkley, who became just the ninth rusher in league history to surpass 2,000 yards in a season en route to Philadelphia’s Super Bowl LIX title, became the latest to make a passionate defense for the hotly debated play. 

“If you don’t like it, get better at stopping it,” Barkley told ESPN as he attended the Met Gala this week in New York. “It’s not like a play that we only could do. Everybody does it. Everyone tries it. We’re just super successful at it.”

That sentiment contrasts sharply against NFL commissioner Roger Goodell, who is favoring a ban of some sort, perhaps through a return to pre-2004 rules, when players were not allowed to push or pull a ballcarrier in any fashion. After a proposal to ban the Tush Push, made by the Packers, was tabled last month at the NFL’s annual meeting, the issue is expected to be revisited at the league’s spring meeting in Minnesota set for May 20–21. 

Advocates of a ban have cited safety concerns, though there were no player injuries last year from the play, as well as aesthetic issues, as the accentuated quarterback sneak has been likened by some to a rugby play.

At the recent NFL draft in Green Bay, Goodell said on The Pat McAfee Show that he expects agreement to develop around the issue, as he revisited the aesthetic and safety arguments. At the prior annual meeting, team support for a ban was divided, leaving the Packers’ proposal about eight votes shy of the necessary threshold for passage.  

“I think as people see the different things the [NFL competition] committee has been considering and hear the conversation, I think they’ll actually develop a consensus,” Goodell said.

Barkley, for his part, remains defiant in his support for the play.

“[People] are going to be in their feels about it and are going to try to make changes, but I don’t see that happening. And if it doesn’t, just get better at stopping it,” he said. 

What Could Trump’s Commission on College Sports Accomplish?

President Donald Trump shakes hands with legendary Alabama football coach Nick Saban before delivering a special commencement address to University of Alabama graduates at Coleman Coliseum on May 1, 2025. Graduation occurs over the weekend.

Imagn Images

To many in and around Capitol Hill, the report that President Donald Trump was creating a commission on college sports—news following reports he was considering an executive order on NIL (name, image, and likeness)—was met with surprise, sources tell Front Office Sports. And at this point, it’s unclear which of the NCAA’s wish list could be granted by the commission, or a Trump executive order, beyond establishing an NCAA-friendly committee to study and advise on college sports policy.

No announcement was made to members of Congress signaling the commission in advance, one congressional aide told FOS. A lobbyist described “scrambling and confusion” on both sides of the aisle after the initial Yahoo Sports report. 

The lack of advance notice wasn’t necessarily uncommon for the current administration, the lobbyist said. But it suggests there may not be much coordination between the Trump White House and Congress on this issue, despite the fact that lawmakers have been working on several bills related to college sports and NIL over the past few years. They’ve also held more than a dozen hearings.

Since 2019, the NCAA and power conferences have been engaged in a multimillion-dollar federal lobbying campaign aimed at regaining control over college athlete compensation rules. Power 4 commissioners and school administrators have made frequent trips to Washington over the past few years to advocate for their cause.

But one Power 4 executive told FOS they and, as far as they knew, the colleagues in their conference, had never been approached by anyone in the Trump White House to talk about issues related to college sports, let alone for the news of this commission. An NCAA representative declined to comment about whether the governing body was informed of the commission’s creation before it was first reported Wednesday. (In 2023 the Biden Administration hosted a roundtable on college athlete collective bargaining rights, part of a broader pro-labor agenda.)

It’s unclear whether an executive order could meet the NCAA’s demands.

You can read Amanda Christovich’s full story about the new commission on college sports and what it’s capable of here.

LOUD AND CLEAR

Zaslav on Sports Rights

Mar 6, 2025; Los Angeles, California, USA; Network executive David Zaslav and Bob Costas attend the game between the Los Angeles Lakers and New York Knicks during the first half at Crypto.com Arena. Mandatory

Gary A. Vasquez-Imagn Images

“Sports is a rental business.”

—Warner Bros. Discovery CEO David Zaslav in a company earnings call Thursday. Zaslav, like in prior quarters, detailed WBD’s more measured approach to sports rights, particularly in the wake of the company’s loss of NBA live rights after the current season, and follows a February comment he made that “we don’t need any more sports anywhere in the world to support our business.” Zaslav continued on the theme and said WBD’s fully owned pop-culture franchises such as DC Comics “are the core equivalents of the NFL to us.”

During the first quarter, WBD generated $8.98 billion in revenue, down 10% and below analyst expectations, and $2.1 billion in adjusted earnings, flat from the comparable period in 2024. Zaslav also touted the continued rise of its streaming operations, including Max, which have reached 122.3 million subscribers. Sports has been a rising element on Max. 

Conversation Starters

  • Nick Saban will be named the co-chair of President Donald Trump’s commission on college sports, according to The Athletic. 
  • Netflix will release a docuseries on Shaquille O’Neal and Allen Iverson, the president and vice president of Reebok Basketball, respectively, as they look to revive the brand. Watch the trailer for Power Moves here.
  • Simone Biles told Front Office Sports she’s excited that younger gymnasts can benefit from NIL (name, image, and likeness) rules. Take a look.

Editors’ Picks

Vince McMahon Could Have to Turn Over Hush Money Documents in Court

by Margaret Fleming
Suing shareholders want to know his “state of mind” during UFC merger.

Judge Bans ATP Tour From Retaliating Against Players in Major Lawsuit

by Daniel Kaplan
Plaintiffs had sought to ban the ATP from discussing the case with players.

Parties in House v. NCAA Settlement Submit Solution to Roster Limits Issue

by Amanda Christovich
Fixing the roster limits issue was a condition of approval.

Question of the Day

Will Caitlin Clark and the Indiana Fever reach this year’s WNBA Finals?

 YES   NO 

Thursday’s result: 16% of respondents think the SEC will be the first conference to bring in $1 billion in a fiscal year. 34% think it will be the Big Ten. And 50% think they’ll both do it in their next filing.

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Written by Colin Salao, Eric Fisher, Amanda Christovich
Edited by Or Moyal, Catherine Chen

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