The Chiefs beat the 49ers 25-22 in overtime to win Super Bowl LVIII on Sunday to become the first NFL franchise to clinch back-to-back Lombardi Trophies since the New England Patriots during the 2003 and ’04 seasons.
Despite the unprecedented success under coach Andy Reid and quarterback Patrick Mahomes—which includes a third Super Bowl victory in 2019, another AFC championship in ’20, and an appearance in the conference title game each of the past six years—the Chiefs were most recently valued at $4.3 billion on Forbes’ preseason list, just 23rd out of the NFL’s clubs. But the Hunt family, which founded the franchise in 1959, now has even more ammo to capitalize on to grow off-field revenues.
Just as Mahomes, with three Super Bowl victories himself, now chases Tom Brady’s seven rings, the Chiefs will look to mimic the growth experienced by Brady’s Patriots, which ascended from 10th in NFL valuation rankings in 2000, before Brady and coach Bill Belichick arrived that same year, all the way up to No. 2 after six Lombardi Trophies, the last of which came in ’18. (New England is currently valued at $7 billion, behind the Cowboys’ $9 billion estimate.)
The win, which ties Kansas City with the with the Packers and the Giants at four Super Bowls apiece, should also give Chiefs chairman and CEO Clark Hunt even more influence among NFL owners—not that he needed it. Hunt is already chairman of the NFL finance committee, which influences who can buy and invest in teams. He is also a member of the league’s international and personal conduct committees, as well as NFL commissioner Roger Goodell’s chairmen’s committee.
But for now, Clark, Mahomes, and the entire Chiefs organization have a parade to get ready for.