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Front Office Sports - The Memo

Morning Edition

May 30, 2025

College sports is in sharp focus this week, with new football and basketball proposals making news. Big 12 commissioner Brett Yormark caught up with FOS at the conference’s spring meetings in Orlando and made some news of his own.

—David Rumsey, Eric Fisher, and Colin Salao

Brett Yormark: Big 12 Puts Private Equity and Naming Rights on Pause

ORLANDO — The Big 12 will wrap up its spring meetings on Friday after a busy week of coaches, athletic directors, and university presidents discussing changes around the College Football Playoff, March Madness expansion, and the House vs. NCAA settlement.

Big 12 commissioner Brett Yormark caught up with Front Office Sports on Thursday evening to analyze the new landscape of college sports, including some shifts in strategy for his conference.

This interview has been lightly edited for clarity and brevity.

Where does the Big 12 stand on selling a stake of the conference to private equity?

We’ve explored all that. We did it probably for the better part of the year. We’re not ready to go in that direction, but we know what the options are out there. We’ve been educated at the highest levels. 

Why aren’t you ready to take that step? 

The board’s not ready right now. And there’s probably lots of reasons for that. There are so many different things going on right now. But I think we’re well informed. We know what’s going on in that world. We hired a bank to consult and give us direction—show us what the optionality is out there. And we’re just not ready to jump in just yet.

Was there good value available if you were ready to take that step? 

There’s different ways to look at it. We were exploring a potential partnership that brings strategic expertise to grow the business of the Big 12, while also having someone that could be a capital resource. So, the model we were looking for and exploring was someone bespoke, custom tailored to the needs of the conference, and we’re just not ready yet. It’s been a great exercise, and we’ll see what happens in the future.

Is selling naming rights to the Big 12 no longer being explored?

I don’t know if it’s on the table or off the table, because we’ve created a lot of equity behind “Big 12.” We have put a lot behind it. I think our narrative and profile is very different today than it’s ever been, especially on the heels of realignment. We’re 16 strong now, coast to coast. I think there are ways that we can monetize our business without necessarily giving up our name. So, not that it’s off the table, but I would say it’s probably on pause right now, because we are finding other ways to grow the commercial side of the business without necessarily having to give up the equity that we’re building.

For more on what Yormark said about March Madness expansion and the Big 12’s stance on College Football Playoff changes, read David Rumsey’s full interview with the Big 12 commissioner here.

FRONT OFFICE SPORTS HONORS

Is Your Team Award-Worthy?

The Most Innovative Teams Award will recognize sports organizations revolutionizing the fan-team relationship through innovative, personalized, and multidimensional engagement.

They’re the teams breaking new ground in fan connection—both digitally and in person—by championing their players, embracing diverse fan identities and fluid fandom, and leveraging their platforms and partnerships to leave a positive impact on the communities they represent and serve.

Nominations for Most Innovative Teams will be evaluated on areas including fan experiences, partnerships, athlete resources, and data and analytics.

Think your team deserves to be recognized? Nominate them now. Nominations are open through June 22.

Yankees-Dodgers Clash Draws TV Spotlight, Sky-High Prices

Kirby Lee-Imagn Images

The Yankees and Dodgers will reprise their legendary rivalry this weekend at Dodger Stadium, and just like last year’s World Series, there’s plenty of interest from fans and broadcasters in the high-profile matchup. 

The two teams will have their lone regular-season series Friday through Sunday, marking a high point in a 2025 season that thus far has featured another attendance boost, and plenty of drama surrounding other stars such as the Mets’ Juan Soto and Pirates’ Paul Skenes. The Yankees-Dodgers series will once more bring together arguably MLB’s two greatest talents: Shohei Ohtani and Aaron Judge. Both players are again off to strong starts and are currently strong betting favorites to win Most Valuable Player awards in 2025. 

Each of the three games will be shown nationally, with Apple TV+ carrying Friday’s opener as part of its streaming package, Fox following on Sunday, and ESPN airing the finale on Sunday Night Baseball. The audience for that last game is likely to challenge, if not surpass, the average of 2.54 million seen on May 18 for the end of a Subway Series between the Mets and Yankees.

Part of that will draw from a strong base of last year’s World Series, won by the Dodgers in five games, that drew the largest average audience for that event since 2017. 

While the Dodgers already enjoy a perennial status as the league’s top attendance draw, currently averaging 50,231 per game, ticket resale pricing for each of the three games has started at nearly $100 per ticket across multiple marketplaces. That figure is about twice the comparable get-in resale prices for seats to games in the Dodgers’ home series next week against the Mets.  

There are plenty of baseball-related subplots to the weekend tilt at Dodger Stadium. Yankees slugger Aaron Judge will again return to the site where he injured a toe running into the outfield wall, ultimately derailing a 2023 season that was setting up to be another strong one for him. Judge will again be manning right field this weekend after primarily playing center field last year while Soto was a Yankee.

Ohtani, meanwhile, is continuing non-game work to build himself back up to return to starting pitching for the Dodgers, something expected sometime after the All-Star break in July.

The series also sees the teams going in somewhat different directions. The Yankees have won 16 of their last 20 games, rising to the second-best record in the American League as the club dramatically reshaped its roster after the departure of Soto and is seeing the fruits of that effort. The Dodgers still are tied for the third-best record in the National League, but they have gone just 13–12 so far in May and have more than $102 million in payroll tied up in currently injured players, a total greater than the overall payrolls of six teams.

Panthers Clinch Stanley Cup Final Appearance, Stir Up Dynasty Talk

Geoff Burke-Imagn Images

A modern-day NHL dynasty is quickly developing, one that could have been all but unthinkable just a few years ago.

The defending-champion Panthers clinched a third-straight trip to the Stanley Cup Final on Wednesday, closing out the Hurricanes in five games in the Eastern Conference final. Florida’s back-to-back-to-back berths to the Final mark the NHL’s first such trifecta since the Lightning’s run from 2020–22, and the Panthers are just the ninth franchise in league history to do so. 

The circumstances by which the Panthers achieved the feat, however, and the nature of modern hockey economics, make the team’s achievement even more remarkable. Tampa Bay’s run included two pandemic-shortened seasons, while Florida has been able to keep the core of its team together despite the NHL salary cap rising only 8% over the last five years in advance of a much more aggressive coming escalation. 

Long struggling in a Sun Belt market that wasn’t a traditional one for hockey, the Panthers went through a 26-year stretch without a playoff series victory until that finally happened in 2022. Since then, the Vincent Viola–owned Panthers franchise has engaged in a comprehensive franchise overhaul that has included new local media-rights deals with over-the-air and streaming operators, a sizable attendance boost, and a new training facility, the Baptist Health IcePlex.

In the process, the team’s estimated franchise value has reached $1.4 billion, nearly five times the comparable $295 million in 2020. 

“There’s been a lot of work put in by this organization to become better and reach the level where we want to win Stanley Cups, we want to compete for Stanley Cups every single year,” said Panthers captain Aleksander Barkov. “There are 31 other teams in the league, and it’s hard every single year. They want to do that, too, so it’s not easy. But we’ve managed to do it three years in a row, which is, I think, an incredible achievement so far.”

Barkov, meanwhile, also extends a still-active streak of 45 years in which former NHL star Jaromír Jágr has a teammate playing in the Stanley Cup Final. 

The Panthers will face a repeat in the Stanley Cup Final against the Oilers, the matchup from last year. Edmonton eliminated the Stars Thursday night in a five-game Western Conference final. Last year’s Game 7 of the Panthers-Oilers matchup garnered the NHL’s best U.S. television audience in five years as well as the largest viewership for Canada’s Sportsnet in the network’s 26-year history to that point. 

The NHL had not had a repeat matchup in the Stanley Cup Final since the Red Wings and Penguins in 2008 and 2009.

FRONT OFFICE SPORTS LIVE

Join Us This Fall for Year 2

We’re in a golden age for sports media. Live games are the most-watched programs on TV. Women’s sports are exploding. Giant streamers are joining the party. And sports documentaries have never been hotter properties. 

But the landscape is shifting beneath our feet. The cable TV bundle that supported national and local sports TV media rights for decades is under severe pressure. The NFL could opt out early from its $111 billion media deals. Big names are launching their own companies and demanding more autonomy. 

Join us in New York City this September for Tuned In, where we’ll sit down with leaders to discuss where we are heading in the world of sports media. NBA commissioner Adam Silver and NWSL commissioner Jessica Berman are confirmed, with influential on-air talent, media moguls, and executives to be announced soon.

Register now.

LOUD AND CLEAR

Hard Pass

Feb 9, 2025; New Orleans, LA, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) reacts on the field after the coin toss prior to the Chiefs' game against the Philadelphia Eagles in Super Bowl LIX at Caesars Superdome.

Geoff Burke-Imagn Images

“I’ll probably leave that to the younger guys.”

—Patrick Mahomes said in a press conference Thursday about whether he’d consider representing Team USA in flag football at the 2028 Summer Olympics in Los Angeles. The two-time NFL MVP will be close to 33 years old when the Olympics start in July 2028.

Last week, NFL owners unanimously approved a provision to allow active players to participate in the 2028 Summer Games. Only one player per NFL franchise can represent one national team—meaning, theoretically, Mahomes and Travis Kelce would not be able to suit up together for the U.S.

FRONT OFFICE SPORTS NETWORK

From Michigan Star to Broadcasting

Jake Butt joins Adam Breneman for an unfiltered conversation about the broken state of college football. From NIL (name, image, and likeness) hypocrisy to why players feel like employees, Jake dives into how the culture needs to evolve and fast.

He also shares his journey from Michigan star to rising broadcaster, his thoughts on sports betting, why Penn State might be ready to break through, and how he rebuilt his purpose after football.

Watch the full Next Up episode here.

Conversation Starters

  • ESPN’s First Take studio lost power, so Chris “Mad Dog” Russo joked they would be able to “pay their freakin’ bills” if they weren’t paying Stephen A. Smith’s huge contract. Check it out.
  • An unemployed Mets fan used paper signs to get the attention of the SNY broadcast crew to ask if they were hiring. Take a look.
  • Colts legend Reggie Wayne gave an emotional answer when speaking about the team’s late owner Jim Irsay. “It’s like losing a family member,” Wayne said. Watch it here.

Editors’ Picks

Media Exec on March Madness Expansion Potential: ‘Chump Change’

by Michael McCarthy and David Rumsey
CBS and TNT pay about $1 billion a year for the media rights.

Capitals Say Ovechkin Retirement Email Was Sent in Error

by Alex Schiffer
Ovechkin is the NHL’s all-time scoring leader and has one Stanley Cup. 

Former Seton Hall Baseball Player Sues Over Sexualized Hazing

by Margaret Fleming
The student says the coach knew about the hazing and failed to act.

Question of the Day

Are you planning to watch the Yankees-Dodgers series this weekend?

 YES   NO 

Thursday’s result: 34% of respondents think Missouri taxpayers should help fund new or upgraded stadiums for the Chiefs and Royals.

Advertise Awards Learning Events Video Shows
Written by David Rumsey, Eric Fisher, Colin Salao
Edited by Matthew Tabeek, Or Moyal, Catherine Chen

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