According to an article published in the American Journal of Preventive Medicine, approximately 51% of the U.S. population is estimated to be categorized as obese by 2030.

During the pandemic, some research also found higher mortality rates and an increased probability of severe COVID-related outcomes among people with unhealthy lifestyles.

With this increased interest in healthy and active lifestyles, it’s no wonder that the fitness and wellness market has expanded in kind. Intersecting subsegments of the health and wellness markets have also seen growing demand, including connected fitness, wearables, tracking devices — and sports nutrition.

According to estimates from Precedence Research, the global sports nutrition market was valued at $44.43 billion in 2021, is expected to top $47.79 billion in 2022, and could reach $85.7 billion by 2030 at a compounded annual growth rate (CAGR) of 7.57%.

There has been a longstanding debate about the efficacy of the different supplements used for sports and fitness, but that hasn’t stopped the industry from selling millions of such products yearly to athletes and fitness enthusiasts.

The pandemic temporarily diminished the sports supplements market growth due to the closure of fitness centers, social distancing, and a reduction in sports competitions. Nevertheless, it helped the industry boost its transition to digital sales as consumers shifted to safer ways to shop.

Some restraining factors for market growth in the supplements sector are the high costs of the products and the different side effects that some supplements could cause. But as technology and science evolve in the wellness industry, we could expect higher degrees of product personalization that fits any athlete’s needs at lower costs.

Want to learn more? Check out the full sports nutrition report here.

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